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We used Adobe Ad Cloud to manage our worldwide advertising efforts on Google, Bing, and other search platforms.
Adobe Advertising CloudFormerly Adobe Media Optimizer
Overview
What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…
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- Ad campaign creation (9)7.171%
- Ad deployment (9)7.171%
- Ad display and retargeting segmentation (9)5.353%
- Display advertising (9)4.848%
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What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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What is Adobe Advertising Cloud?
Adobe Advertising Cloud Video
Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
Adobe Advertising Cloud Competitors
Adobe Advertising Cloud Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Reviewers rate Cross-channel ad management highest, with a score of 7.7.
The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).
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Reviews
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November 26, 2014
Adobe Media Optimizer - The Ins and Outs
Score 9 out of 10
Vetted Review
Verified User
We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting on aspects such as room nights booked, revenue, and percentage of bookings, but also allows us to focus our objectives on these goals and use the optimizing portion to more effectively use our paid budget to get the results we want in the most efficient way.
- The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
- The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
- Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
- Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
- We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
- The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
- We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
- It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
- It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
5
We represent traditional and Search engine marketing departments in our company.
1
I am the in house guru of AMO so to speak, as I have been spearheading the program from its inception while we were figuring what clients we wanted to use if for, up to the full bore up and running optimized clients.
- PPC optimization
- Efficient Ecommerce Reporting
- Social Media advertising optimization
- It turned out to be a very efficient way of getting ecommerce tracking instead of the traditional Google Analytics
- We are looking into using the display advertising portion of the optimization tool in the future.
No
- Product Features
- Product Reputation
- Vendor Reputation
- Existing Relationship with the Vendor
The support we receive is amazing
I wouldn't, I just wish we had come in a little later when certain tools became available.
- Implemented in-house
Yes
initial client load into system, allowing AMO to access Adwords/Bing ads accounts, load bulksheets for tracking pixels, coding the individual websites and booking engines, build portfolios and determine goals, begin data modeling, optimizing
Change management was a minor issue with the implementation
The switch from getting account executives to stop manually adjusting Adwords accounts, and having them let the tool do all the work was a challenge.
- coding implementation on different websites posed a challenge. Some took the java script code better than other certain types.
Yes
yes, it was reported to our account exec and was fixed by their support team within a few hours of the report.
We had initial trouble hard coding a particular website and our account executive pulled a coding expert from another department who actually took the work home overnight and had my problems resolved the following morning. I was impressed that they all pulled together to make sure we were satisfied as customers.
- the user inter face is quite easy and straightforward.
- The DTM interfacce is pretty straightforward as well
- code implementation can be cumbersome without the use of the dynamic tag manager
- altering and adding items to your dashboard view can be hard to figure out how to do on your own.
- Getting the dashboard reports set up initially is not very intuative.
No
September 23, 2014
Adobe Media Optimizer is good, if you don't care about control.
Adobe Media Optimizer was being used only by the Paid Search team, of whom I am a part of. As a person handling the paid search account for a website with over a million products, and over hundreds of categories, we used AMO to primarily help us handle our bids, especially with Product Listing Ads.
- The ability to automate our bids was very useful, so that we wouldn't have to focus on it.
- While it took awhile at first, the bid strategies worked to varying degrees of success. This allowed us to have different strategies based on the categories of our products and other factors.
- The ability to create Text Ads based on your Data Feed (Advanced Campaign Management) was also super useful.
- the UI was horrible and slow, and generally not very user friendly. Just trying to do something was a chore, because of the how bad the UI was.
- Documentation and Support left a lot to be desired. Had a hard time finding out how to do something on our own, so we had to email our rep a LOT. Whatever little documentation they had, had very little information.
- Very slow to react to budget changes. We would have budget cuts and budget increases, and while making changes in the UI, it seemed like it took a week for the changes to take affect. That can't happen in a fast moving industry like ours.
- Implementation was a HUGE pain in the ass.
- ROAS increased at first, but tapered off over time.
- Less time spent on worrying about bids, and more time on focusing at strategy.
- Less control over monthly budget.
- DoubleClick,Kenshoo Search,Marin Software
I was not involved in the selection of AMO, however, we did evaluate several other vendors. Of the three vendors we reviewed, all seemed to have better UIs, better support, more powerful options for strategies, and over all, just less of a hassle to run. Each vendor had their strengths and weaknesses, and they may not work as well as Adobe, but they seemed to be much less of a hassle to get things up and running, compared to AMO.
No