Adobe Media Optimizer is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics. Media Optimizer - The Ins and OutsWe use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting on aspects such as room nights booked, revenue, and percentage of bookings, but also allows us to focus our objectives on these goals and use the optimizing portion to more effectively use our paid budget to get the results we want in the most efficient way.,The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way. The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched. Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.,Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier. We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies. The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.,9,We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly. It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit. It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.,,10,5,1,PPC optimization Efficient Ecommerce Reporting Social Media advertising optimization,It turned out to be a very efficient way of getting ecommerce tracking instead of the traditional Google Analytics,We are looking into using the display advertising portion of the optimization tool in the future.,No,Product Features Product Reputation Vendor Reputation Existing Relationship with the Vendor,I wouldn't, I just wish we had come in a little later when certain tools became available.,Implemented in-house,Yes,Change management was a minor issue with the implementation,coding implementation on different websites posed a challenge. Some took the java script code better than other certain types.,8,9,Yes,We had initial trouble hard coding a particular website and our account executive pulled a coding expert from another department who actually took the work home overnight and had my problems resolved the following morning. I was impressed that they all pulled together to make sure we were satisfied as customers.,the user inter face is quite easy and straightforward. The DTM interfacce is pretty straightforward as well,code implementation can be cumbersome without the use of the dynamic tag manager altering and adding items to your dashboard view can be hard to figure out how to do on your own. Getting the dashboard reports set up initially is not very intuative.,No,9Adobe Media Optimizer is good, if you don't care about control.Adobe Media Optimizer was being used only by the Paid Search team, of whom I am a part of. As a person handling the paid search account for a website with over a million products, and over hundreds of categories, we used AMO to primarily help us handle our bids, especially with Product Listing Ads.,The ability to automate our bids was very useful, so that we wouldn't have to focus on it. While it took awhile at first, the bid strategies worked to varying degrees of success. This allowed us to have different strategies based on the categories of our products and other factors. The ability to create Text Ads based on your Data Feed (Advanced Campaign Management) was also super useful.,the UI was horrible and slow, and generally not very user friendly. Just trying to do something was a chore, because of the how bad the UI was. Documentation and Support left a lot to be desired. Had a hard time finding out how to do something on our own, so we had to email our rep a LOT. Whatever little documentation they had, had very little information. Very slow to react to budget changes. We would have budget cuts and budget increases, and while making changes in the UI, it seemed like it took a week for the changes to take affect. That can't happen in a fast moving industry like ours. Implementation was a HUGE pain in the ass.,2,ROAS increased at first, but tapered off over time. Less time spent on worrying about bids, and more time on focusing at strategy. Less control over monthly budget.,DoubleClick,Kenshoo Search,Marin Software,1,7,No
Adobe Media Optimizer
29 Ratings
Score 7.6 out of 101
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Adobe Media Optimizer Reviews

Adobe Media Optimizer
29 Ratings
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Score 7.6 out of 101
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Jay Corcoran profile photo
November 26, 2014

Review: "Adobe Media Optimizer - The Ins and Outs"

Score 9 out of 10
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Likelihood to Renew

It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
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September 23, 2014

Review: "Adobe Media Optimizer is good, if you don't care about control."

Score 2 out of 10
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As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space.
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About Adobe Media Optimizer

Adobe Media Optimizer is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

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