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Adobe Advertising Cloud

Adobe Advertising Cloud
Formerly Adobe Media Optimizer

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…

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Recent Reviews
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Popular Features

View all 13 features
  • Ad campaign creation (9)
    7.1
    71%
  • Ad deployment (9)
    7.1
    71%
  • Ad display and retargeting segmentation (9)
    5.4
    54%
  • Display advertising (9)
    4.9
    49%
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Pricing

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Unavailable

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Adobe Symposium 2018 - Mumbai

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.7
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

6
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.9
Avg 7.8
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Product Details

What is Adobe Advertising Cloud?

Adobe Advertising Cloud Video

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

AppNexus, OpenX, and Basis DSP are common alternatives for Adobe Advertising Cloud.

Reviewers rate Cross-channel ad management highest, with a score of 7.8.

The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(119)

Attribute Ratings

Reviews

(1-1 of 1)
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Jay Corcoran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting on aspects such as room nights booked, revenue, and percentage of bookings, but also allows us to focus our objectives on these goals and use the optimizing portion to more effectively use our paid budget to get the results we want in the most efficient way.
  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
  • We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
  • It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
  • It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
5
We represent traditional and Search engine marketing departments in our company.
1
I am the in house guru of AMO so to speak, as I have been spearheading the program from its inception while we were figuring what clients we wanted to use if for, up to the full bore up and running optimized clients.
  • PPC optimization
  • Efficient Ecommerce Reporting
  • Social Media advertising optimization
  • It turned out to be a very efficient way of getting ecommerce tracking instead of the traditional Google Analytics
  • We are looking into using the display advertising portion of the optimization tool in the future.
No
  • Product Features
  • Product Reputation
  • Vendor Reputation
  • Existing Relationship with the Vendor
The support we receive is amazing
I wouldn't, I just wish we had come in a little later when certain tools became available.
  • Implemented in-house
Yes
initial client load into system, allowing AMO to access Adwords/Bing ads accounts, load bulksheets for tracking pixels, coding the individual websites and booking engines, build portfolios and determine goals, begin data modeling, optimizing
Change management was a minor issue with the implementation
The switch from getting account executives to stop manually adjusting Adwords accounts, and having them let the tool do all the work was a challenge.
  • coding implementation on different websites posed a challenge. Some took the java script code better than other certain types.
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Yes
yes, it was reported to our account exec and was fixed by their support team within a few hours of the report.
We had initial trouble hard coding a particular website and our account executive pulled a coding expert from another department who actually took the work home overnight and had my problems resolved the following morning. I was impressed that they all pulled together to make sure we were satisfied as customers.
  • the user inter face is quite easy and straightforward.
  • The DTM interfacce is pretty straightforward as well
  • code implementation can be cumbersome without the use of the dynamic tag manager
  • altering and adding items to your dashboard view can be hard to figure out how to do on your own.
  • Getting the dashboard reports set up initially is not very intuative.
No
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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