Adobe Media Optimizer Reviews

31 Ratings
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Score 7.9 out of 101

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Reviews (1-7 of 7)

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Score 7 out of 10
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We used Adobe Media Optimizer for a variety of different options, which is its core business problem that it addresses; having almost everything in one platform. We used it at first to push out content to a youtube channel as well as running various campaigns across social media and lots of other automation options that was granted to us from using Adobe Media Optimizer.
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Benjamin Cornejo profile photo
August 07, 2018

Almost total handling

Score 7 out of 10
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Use Cases and Deployment Scope

Adobe Optimizer was implemented in the company almost a year ago after going through multiple bases / payroll done by a co-worker. Now and after starting its use we have seen that it is an excellent tool to manage campaigns and exposure in social networks, making all this simpler and more functional without having to spend hours and hours calculating and thinking about how to reduce expenses and increase profits.
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Score 7 out of 10
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Adobe Media Optimizer is being used by my organization to ensure that our client's media spend is tracked in the best way possible and that their money is going to the right place at the right time in front of the right people. It has helped us to increase our profits as well as our competitive landscape.
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Tony Guarnaccia profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

I first used Adobe Media Optimizer when I ran digital campaigns across thousands of automotive dealer accounts. I needed the ability to dynanically optimize campaigns based on various KPIs and aggregate data across different silos (by OEM or dealer group for example). The deep integration into Omniture was particularly useful.
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Jay Corcoran profile photo
Score 9 out of 10
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We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting on aspects such as room nights booked, revenue, and percentage of bookings, but also allows us to focus our objectives on these goals and use the optimizing portion to more effectively use our paid budget to get the results we want in the most efficient way.
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Score 4 out of 10
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Use Cases and Deployment Scope

Adobe Media Optimizer is being used by our marketing department to forecast and manage a mix advertisements across search engine marketing, online display, and social media channels.
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Score 2 out of 10
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Use Cases and Deployment Scope

Adobe Media Optimizer was being used only by the Paid Search team, of whom I am a part of. As a person handling the paid search account for a website with over a million products, and over hundreds of categories, we used AMO to primarily help us handle our bids, especially with Product Listing Ads.
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About Adobe Media Optimizer

Adobe Media Optimizer is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

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Adobe Media Optimizer Technical Details

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Mobile Application:No