Adobe Premiere Pro

It has saved us from purchasing 3rd party software as it is equipped in our Suite.

Speeds up video editing.

Allows us to offer video editing services to our clients.

Edit video

I have lost critical time and money trying to use this platform to edit a video, only to receive a refund and cancellation. So all I have is lost time, and time is money.

Speed of creating professional-quality videos is fast and helps with the work process.

Multiple departments can use the same tool and collaborate on creating videos.

Online syncing and file sharing is easy and fast.

It has enhanced our trivia and made it unique.

In partnership with After Effects, it has helped us create eye-catching promos.

It's forcing us to upgrade our machines to be able to handle the software.

There is a monthly cost to being an Adobe Premiere Pro user.

It uses a lot of bandwidth and consumes laptop battery quickly.

Training videos that look professional and polished.

Engaging videos and the user “wants” to watch until the end.

Improve our image.

Relevant content through quality video.

It is comprehensive - if you need to do something in-house, the only limitation is skill set.

It speeds up the turn-around time for projects to be able to edit in-house on a proper tool.

Quick turnaround time.

Quick render time.

Adobe hasn't had a direct impact on our company's ROI. It has been used for videos disseminated internally or through social media. It has been a communication tool.

While we don't look to Premiere Pro to be a money-maker, it has raised the bar and ambition of our video-related projects, which could have the knock-on effect of giving us an image boost in the long run.

I can quickly cut and upload a video on the company channel on YouTube.

I bring more access to the association channel.

Customers have more access to information.

As a video editor, using Premiere Pro is the essence of the work, so definitely a positive ROI because without it there is no ROI

We get professional results, which make more clients hire us.

We are satisfied with the video editing tools offered.

It made our job easier and made our confidence in the job increase.

Able to create videos in-house.

Took awhile to learn.

Because Premiere Pro CC comes with Creative Cloud and I'm a web designer who is always using Photoshop and Illustrator, it's a no-brainer to use Premiere Pro for my editing.

Premier Pro has helped us make quick turn arounds on video edits.

We were able to pull video production and editing in house which saves tens of thousands of dollars.

Stronger, bolder content and media.

Video is 80% of what people consume online. If you aren't using video in your content creation plan, you're doing it wrong.

Our video marketing has accelerated tremendously which allows us to draw in significant sponsorship dollars for our mission.

We utilize video ads to appeal to social media marketing efforts.

We edited a ton of daily news content on Adobe Premiere Pro.

It's less expensive than other proprietary systems like Avid.

Doesn't require as much maintenance.

It allows us to do our jobs, so that's absolutely a positive.

One major negative is the pricing plan - monthly fee for keeping Adobe CC. We regularly use maybe 3 of the software that comes with CC - Adobe Premiere Pro is probably the most expensive NLE on the market and I think unnecessarily so. I paid $300 for FCPX once, 7 years ago. In 6 months Adobe costs more.

It's great to have Adobe Premiere Pro at my disposal - though it is not my primary editor, it is very easy to jump over to Premiere Pro and get to work.

At the end of the day, an NLE is an NLE and personal preference and experience largely trump the decision over which to use. Some groups may prefer Adobe, Avid, or FCPX - however at the end of the day - a good edit is a good edit and the general public will never and should never be able to tell what it was edited on. My opinion - Adobe is one of the top 2 NLE out there and probably will be for years to come - glad to have it in my arsenal.

Speed of workflow has increased- specially when coupled with keyboard shortcuts

Jobs have had a faster turnover rate which makes clients happy.

I have two Adobe accounts, one for work and one for personal use. Both of these accounts are paying for themselves through the work I can provide with the use of Premiere.

Creates engaging content for social media.

Creates engaging advertisements.

Great for internal videos for the organization, such as training videos.