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Adobe Social

Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media…

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Recent Reviews

Time Saving!

7 out of 10
June 27, 2022
Incentivized
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look …
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Adobe Social: #ItsAwesome

7 out of 10
September 18, 2015
Adobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while …
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Popular Features

View all 27 features
  • Content optimization (9)
    7.5
    75%
  • Workflow management (9)
    7.5
    75%
  • Broad channel coverage (9)
    7.0
    70%
  • Content planning and scheduling (9)
    7.0
    70%
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Pricing

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Adobe Social

Adobe Social

N/A
Unavailable

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Salesforce Marketing Cloud Social Studio (retiring)

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What is Salesforce Marketing Cloud Social Studio (retiring)?

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Product Demos

GDPR Demo for Adobe Social

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.3
Avg 8.1
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Product Details

What is Adobe Social?

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(57)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
September 17, 2013

Many Upgrades in 3.0, but losing effectiveness overall

Verified User
Strategist in Social Media
Marketing and Advertising Company, 501-1000 employees
Score 4 out of 10
Vetted Review
Verified User
Pros and Cons
  • Content scheduling
  • Baseline social analytics
  • Moderation of wall posts and comments (Facebook)
  • Social listening
  • Image moderation
  • Twitter and Google+ analytics
  • Analytics exports
Return on Investment
  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
Likelihood to Renew
2
The service is on a downward spiral. Once a great product, Adobe is focusing their efforts in the wrong components of the tool. The listening component is not very good, yet seems to be the only component that Adobe wants to emphasize. Analytics are getting better in Facebook native and Adobe Social has not kept up. There would be great value in the tool if they were able to integrate more robust analytics for hard to measure platforms like Google+ and Twitter, but metrics for these are still scarce or inaccurate.
Likelihood to Recommend
All feedback is based on transition from 2.0-3.0. Overall tool is useful, but not worth the money for more experienced enterprise clients. As our needs have evolved, the tool sadly had not kept up with our pace.
Users and Roles
7
Social Media, Account Management, Media Analytics, Web Site Analytics
Support Headcount Required
3
Social Media team supports user/group settings and some on boarding training.
Business Processes Supported
  • Publishing and content scheduling to Facebook, Google+
  • Analytics
  • Moderation
  • Workflow management
Implementation Details / Implementation Partner
  • Vendor implemented
Implementation Rating
5
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification.
Training Types Used
  • Online training
Online Training
6
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Additional Customization Considerations
No customization has currently been made available to us.
Support Rating
8
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Usability
5
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Reliability and Availability
7
Performance
5
Systems Integrated With
  • Omniture
Not sure. Implemented by Adobe team and managed by our web analytics team.
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