Overview
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media…
Time Saving!
Poorly planned, poorly developed, barely supported
Adobe Social - A product constantly in Beta
Adobe Social - perfect if you plan everything welllllll in advance.
Adobe Social - Impressive yet not
Get Social with Adobe
Adobe Social: The Cadillac of Social Listening Tools
Adobe Social: It Just Makes Sense
My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, …
Great product, few complaints.
Adobe Social: #ItsAwesome
Ask the right questions before you invest
Impressed with Adobe Social - - Client Review
Adobe Social is for big companies with lots of brands.
Adobe Social is not worth the money
Popular Features
- Content optimization (9)7.575%
- Workflow management (9)7.575%
- Broad channel coverage (9)7.070%
- Content planning and scheduling (9)7.070%
Pricing
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
4 people also want pricing
Alternatives Pricing
What is Salesforce Marketing Cloud Social Studio (retiring)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews,…
Product Demos
GDPR Demo for Adobe Social
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.5Boolean keyword searches(8) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7.5Filtering out noise/spam(7) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 7.5Sentiment analysis(8) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 7Broad channel coverage(9) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 7Content planning and scheduling(9) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 7.5Audience targeting(8) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 7.5Content optimization(9) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 7.5Workflow management(9) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.5Automated routing and prioritization(8) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 8Customer interaction histories(8) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7.5Bulk actions(8) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 8Lead generation(7) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 8Content marketing(8) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 8Paid media management(7) Ratings
Users can manage and optimize paid social media posts across different channels.
- 8Campaigns and promotions(8) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 8Twitter(8) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 8Facebook(9) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 7.5LinkedIn(7) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 7Google+(9) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8.5Instagram(7) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 8Pinterest(4) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 8YouTube(7) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8Campaign success analytics(9) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7.5Real-time tracking(8) Ratings
The tool tracks mentions and comments in real-time.
- 8Competitor analysis(8) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 7.5Role-based user permissions & privileges(8) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7Mobile access(7) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Social?
Adobe Social Video
Adobe Social Integrations
Adobe Social Competitors
Adobe Social Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(58)Attribute Ratings
- 5.4Likelihood to Renew11 ratings
- 7Availability1 rating
- 5Performance1 rating
- 8.5Usability4 ratings
- 8Support Rating3 ratings
- 6Online Training1 rating
- 5Implementation Rating1 rating
- 8Listening & Monitoring1 rating
- 8Publishing & Engagement1 rating
- 5Social Data Collection1 rating
- 5Social Analytics & Insight1 rating
- 8Social Publishing1 rating
- 7Social Engagement1 rating
Reviews
(1-4 of 4)Onboard Adobe Social for Digital Marketing
- Social campaign management
- Business connection grow
- Quick post insights
- Multiple brand measurement
- Good to have WhatsApp connection.
- Boolean keyword searches
- 70%7.0
- Filtering out noise/spam
- 70%7.0
- Sentiment analysis
- 70%7.0
- Broad channel coverage
- 60%6.0
- Content planning and scheduling
- 60%6.0
- Audience targeting
- 70%7.0
- Content optimization
- 70%7.0
- Workflow management
- 70%7.0
- Automated routing and prioritization
- 70%7.0
- Customer interaction histories
- 70%7.0
- Bulk actions
- 70%7.0
- Lead generation
- 70%7.0
- Content marketing
- 60%6.0
- Paid media management
- 70%7.0
- Campaigns and promotions
- 70%7.0
- 70%7.0
- 70%7.0
- Google+
- 60%6.0
- 70%7.0
- Campaign success analytics
- 70%7.0
- Real-time tracking
- 60%6.0
- Competitor analysis
- 70%7.0
- Role-based user permissions & privileges
- 70%7.0
- Mobile access
- 70%7.0
- Improve business ROI
- Bulk lead generation
Time Saving!
- Relationship Builder
- Organization
- Mobile friendly
- App functionality
- Format
- Marketing
- Boolean keyword searches
- 80%8.0
- Filtering out noise/spam
- 80%8.0
- Sentiment analysis
- 80%8.0
- Broad channel coverage
- 80%8.0
- Content planning and scheduling
- 80%8.0
- Audience targeting
- 80%8.0
- Content optimization
- 80%8.0
- Workflow management
- 80%8.0
- Automated routing and prioritization
- 80%8.0
- Customer interaction histories
- 90%9.0
- Bulk actions
- 80%8.0
- Lead generation
- 90%9.0
- Content marketing
- 100%10.0
- Paid media management
- 90%9.0
- Campaigns and promotions
- 90%9.0
- 80%8.0
- 90%9.0
- 80%8.0
- Google+
- 80%8.0
- 100%10.0
- 80%8.0
- YouTube
- 80%8.0
- Campaign success analytics
- 90%9.0
- Real-time tracking
- 90%9.0
- Competitor analysis
- 90%9.0
- Role-based user permissions & privileges
- 80%8.0
- Mobile access
- 70%7.0
- Increased clients
- Time saver
- Customer satisfaction
Ask the right questions before you invest
- Gives you one place to allow other employees to post content, moderate it and approve or modify.
- Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.
- The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
- The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
- No impact really. Other than getting other employees to look at posting content.
- Vendor implemented
- Moderating others posts is quite easy and intuitive.
- Adding a social campaign is easy enough.
- Easy to post a new social update but difficult to customize by channel.
- Tagging must be done right or you'll be all messed up.
- Not enough data showing on the dashboards requiring you to dig into raw data constantly.
Many Upgrades in 3.0, but losing effectiveness overall
- Content scheduling
- Baseline social analytics
- Moderation of wall posts and comments (Facebook)
- Social listening
- Image moderation
- Twitter and Google+ analytics
- Analytics exports
- Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
- Publishing and content scheduling to Facebook, Google+
- Analytics
- Moderation
- Workflow management
- Vendor implemented
- Online training
- Omniture