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Adobe Social

Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media…

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Recent Reviews

Time Saving!

7 out of 10
June 27, 2022
Incentivized
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look …
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Adobe Social: #ItsAwesome

7 out of 10
September 18, 2015
Adobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while …
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Popular Features

View all 27 features
  • Content optimization (9)
    7.5
    75%
  • Workflow management (9)
    7.5
    75%
  • Broad channel coverage (9)
    7.0
    70%
  • Content planning and scheduling (9)
    7.0
    70%
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Pricing

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Adobe Social

Adobe Social

N/A
Unavailable

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

4 people also want pricing

Alternatives Pricing

Sprout Social

Sprout Social

$249
per month per user
What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews,…

Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)

$1,000
Per Org Per Month
What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Product Demos

GDPR Demo for Adobe Social

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.3
Avg 8.1
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Product Details

What is Adobe Social?

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(57)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
February 25, 2016

Adobe Social - Impressive yet not

Verified User
Manager in Social Media
Marketing and Advertising Company, 1001-5000 employees
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Adobe Social is used to schedule social posts for our client. Client is able to approve the post and leave comments through Adobe Social before posts are scheduled. It is only being used by the Social Media team and the Social Analytics team. It addresses the problem of client approval for social posts and the ability to schedule posts.
Pros and Cons
  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Likelihood to Recommend
Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social.
Users and Roles
30
Social Media Team , Social Analytics Team, Adobe Social Support Staff
Alternatives Considered
Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable.
Return on Investment
  • Scheduling posts for client approval has streamlined our process.
  • The inability to schedule video posts on Twitter has created extra work at times for Community Managers.
  • The analytics portion is hardly used anymore due to different algorithms, not a great return on investment.
  • Moderation through Adobe gives us a great way to keep track of engaged users on our pages.
Products Replaced
Yes
We replaced Buddy Media with Adobe Social because of Adobe's ability to tag and integrate with other Adobe products currently being used.
Key Differentiators
  • Product Features
  • Existing Relationship with the Vendor
Adobe Social was great for our needs. Analytics, tagging, and tracking CMs were excellent features for us. Post scheduling and approvals all in one program were factors as well.
Evaluation Lessons Learned
We may look into the different types of posts that can be published through Adobe Social as well as it's limitations with response management and real time listening.
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