Adobe Dynamic Tag Management (discontinued) Reviews & Ratings 2024

Q: What are Adobe Dynamic Tag Management (discontinued)'s top competitors?

Ensighten Manage , Google Tag Manager , and Commanders Act TagCommander are common alternatives for Adobe Dynamic Tag Management (discontinued).

Overview

What is Adobe Dynamic Tag Management (discontinued)?

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to…

Dynamic Tag Management - Tagging at Scale!

10 out of 10

August 31, 2019

Incentivized

Dynamic Tag Management is used to set up and deploy many tags across our website both for tracking as well as in conjunction with Adobe …

Adobe DTM is a flexible, customized, secure web analytics solution, but with a learning curve

9 out of 10

June 05, 2018

Incentivized

It is being utilized across all global customer-facing websites coupled with a KPI, metrics and tagging strategy to measure and report …

Easy to Use, Great Version Control

9 out of 10

August 11, 2017

Incentivized

This is our primary tag management system. It is implemented on all marketing properties across our company. In addition to using this to …

Does what it says on the Tin!

6 out of 10

September 02, 2015

It does one thing extremely well and efficiently: manage Adobe tags. I have used it at several clients now to deploy Adobe Analytics …

Adobe Dynamic Tag Management Solutions

10 out of 10

May 07, 2014

We use Adobe Dynamic Tag Manager as part of our implementation of Adobe Media Optimizer. We are a hospitality based marketing firm, and …

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Popular Features

View all 14 features

Role-based user permissions (5)
10.0
100%
Ease of writing custom tags (5)
10.0
100%
Tag variable mapping (5)
10.0
100%
Rules-driven tag execution (5)
9.0
90%

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Pricing

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Adobe Dynamic Tag Management (discontinued)

N/A

Unavailable

What is Adobe Dynamic Tag Management (discontinued)?

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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What is Falcon?

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

10

Avg 8.6

Tag Management

Features related to tag management

9.4

Avg 8.0

9
Tag library
(4) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
10
Tag variable mapping
(5) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
10
Ease of writing custom tags
(5) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
9
Rules-driven tag execution
(5) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
10
Tag performance monitoring
(4) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
10
Page load times
(5) Ratings
The tag management software has helped improve page load speeds.
10
Mobile app tagging
(4) Ratings
The software can manage tags for mobile apps as well as websites.
7.1
Library of JavaScript extensions
(2) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Data Management & Integrity

Features related to data management and integrity

7.6

Avg 8.3

10
Event tracking
(4) Ratings
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
10
Mobile event tracking
(4) Ratings
The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.
7
Data distribution management
(3) Ratings
The software manages the collection and distribution of data among various technologies.
10
Universal data layer
(4) Ratings
The software utilizes a set of universal data made available through the browser, server, or HTML content.
1
Automated error checking
(3) Ratings
The software automatically detects and alerts users of code errors.

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Product Details

About
Competitors
Tech Details
FAQs

What is Adobe Dynamic Tag Management (discontinued)?

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Dynamic Tag Management enabled delivery of user-specific content, providing control to companies seeking to thrive in digital marketplaces.

Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Adobe Dynamic Tag Management (discontinued) Competitors

Adobe Dynamic Tag Management (discontinued) Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Ensighten Manage, Google Tag Manager, and Commanders Act TagCommander are common alternatives for Adobe Dynamic Tag Management (discontinued).

Reviewers rate Role-based user permissions and Tag variable mapping and Ease of writing custom tags highest, with a score of 10.

The most common users of Adobe Dynamic Tag Management (discontinued) are from Mid-sized Companies (51-1,000 employees).

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Adobe Dynamic Tag Management (discontinued)

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