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Adobe Dynamic Tag Management (discontinued)

Adobe Dynamic Tag Management (discontinued)

Overview

What is Adobe Dynamic Tag Management (discontinued)?

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to…

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Recent Reviews

Does what it says on the Tin!

6 out of 10
September 02, 2015
It does one thing extremely well and efficiently: manage Adobe tags. I have used it at several clients now to deploy Adobe Analytics …
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Popular Features

View all 14 features
  • Role-based user permissions (5)
    10.0
    100%
  • Ease of writing custom tags (5)
    10.0
    100%
  • Tag variable mapping (5)
    10.0
    100%
  • Rules-driven tag execution (5)
    9.0
    90%
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Pricing

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N/A
Unavailable

What is Adobe Dynamic Tag Management (discontinued)?

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

10
Avg 8.6

Tag Management

Features related to tag management

9.4
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

7.6
Avg 8.3
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Product Details

What is Adobe Dynamic Tag Management (discontinued)?

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Dynamic Tag Management enabled delivery of user-specific content, providing control to companies seeking to thrive in digital marketplaces.

Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Adobe Dynamic Tag Management (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Ensighten Manage, Google Tag Manager, and Commanders Act TagCommander are common alternatives for Adobe Dynamic Tag Management (discontinued).

Reviewers rate Role-based user permissions and Tag variable mapping and Ease of writing custom tags highest, with a score of 10.

The most common users of Adobe Dynamic Tag Management (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(46)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Dynamic Tag Management is used to set up and deploy many tags across our website both for tracking as well as in conjunction with Adobe Target. One of the main benefits is that you can update your library and other implementation details without doing a code release. This frees up developer resources and allows Marketing to manage many of their tracking/Target testing activities with minimal implementation time.
  • Code releases are not needed to update analytics, media, and other tags on your site.
  • It reduces your dependency on web developers to deploy tracking code.
  • You can add, remove or modify tags without knowing any coding knowledge.
  • If your site has multiple domains and sub-domains, then you can easily manage them all without involving web developers.
  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Dynamic Tag Management allows you to tag any data elements on a page in order to track every aspect of your customer's journey. Its ease of use and the ability to deploy tags without having to involve a web developer leaves marketing to iterate without the lag time of a code release. I haven't found any areas where improvement is needed.
Tag Management (8)
85%
8.5
Tag library
90%
9.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
100%
10.0
Page load times
100%
10.0
Mobile app tagging
100%
10.0
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
60%
6.0
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
N/A
N/A
Universal data layer
100%
10.0
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
  • As you may know, Dynamic Tag Management is being discontinued partly because of its focus on Adobe only products, which made it difficult to implement third party software with it, and because it wasn't an open platform that allowed a community to build into it.
  • Being able to quickly deploy tags without involving a web developer saves money and time.
  • Tag Iterations can be done quickly and easily using different tagging templates that DTM can deploy without a code release.
Google Tag Manager is free software from Google that allows you to deploy many different types of tags quickly and easily without utilizing web developers. Dynamic Tag Management, on the other hand, can only be acquired if you purchase an adobe solution. It too allows you to deploy tags quickly and easily and use rules and conditions to control when event tags should be fired. Google Tag Manager has a Preview mode that allows you to test your tags before deploying them to production. This is very handy since it can uncover situations where your desired results turn out to be anything but.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is being utilized across all global customer-facing websites coupled with a KPI, metrics and tagging strategy to measure and report online behaviors via the Adobe Analytics tool. From the data, we analyze and identify opportunities to improve the web visitor's online experience.
  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
Tag Management (7)
71.42857142857143%
7.1
Tag library
50%
5.0
Tag variable mapping
50%
5.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
80%
8.0
Page load times
90%
9.0
Mobile app tagging
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
70%
7.0
Event tracking
90%
9.0
Mobile event tracking
90%
9.0
Data distribution management
70%
7.0
Universal data layer
90%
9.0
Automated error checking
10%
1.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Gitai Ben-Ammi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
This is our primary tag management system. It is implemented on all marketing properties across our company. In addition to using this to deploy Adobe Marketing products such as Adobe Analytics, Adobe Target, and Adobe Media Optimizer, we use this tool to deploy pixels and other scripts. The ease of Adobe implementation is a huge factor, but as with all tag management systems, it's incredibly valuable to be able to deploy pixels and scripts without requiring developer assistance.
  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.

The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Tag Management (6)
78.33333333333333%
7.8
Tag variable mapping
100%
10.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
90%
9.0
Page load times
90%
9.0
Mobile app tagging
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
N/A
N/A
Event tracking
N/A
N/A
Mobile event tracking
N/A
N/A
Data distribution management
N/A
N/A
Universal data layer
N/A
N/A
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
Barry Mann | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
It does one thing extremely well and efficiently: manage Adobe tags. I have used it at several clients now to deploy Adobe Analytics [Omniture] and when working with a full-stack developer have been able to deploy/upgrade/repair Omniture very quickly. It is used mainly by the web analytics function, so that we can deploy (instrumentation) code quickly. The size of the prize = agility. I have had several engagements now where I have waited months to get changes made to Omniture code. It is a rather basic tool, the development path is not known and seems to be very slow without a great deal of investment in it compared to other enterprise TMS vendors. Only a small number of tags are supported out of the box. I would not use it for deployment of marketing tags.
  • Manage web analytics tags!
  • Tag Marketplace is woeful. To say that "over 300 tags are supported" is disingenuous at best.
  • No/unclear product roadmap.
  • Logging of user actions.
  • Documentation support. It is impossible to extract the configuration to produce a client document which can only be done via manual cut/paste into document.
  • Lack of data layer flexibility.
  • They claim that mobile tag management "is not allowed by Apple" therefore it will not be developed! Thus, it does not address how instrumentation tags should be deployed/altered in between pushes to app marketplaces.
  • Support is poor/very poor.
Key question: what will you be using it for? If your need is simply to maintain Adobe tags, it does what it says on the tin! There is an increasing trend to deploy another enterprise TMS alongside DTM (with different governance arrangements) for marketing tags.

Tag Management (8)
31.25%
3.1
Tag library
10%
1.0
Tag variable mapping
50%
5.0
Ease of writing custom tags
50%
5.0
Rules-driven tag execution
60%
6.0
Tag performance monitoring
N/A
N/A
Page load times
60%
6.0
Mobile app tagging
10%
1.0
Library of JavaScript extensions
10%
1.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
26%
2.6
Event tracking
80%
8.0
Mobile event tracking
20%
2.0
Data distribution management
10%
1.0
Universal data layer
10%
1.0
Automated error checking
10%
1.0
TMS Architecture
N/A
N/A
Security (1)
40%
4.0
Role-based user permissions
40%
4.0
  • It does shorten the analytics value cycle dramatically. Ask question > Architect > Deploy > Collect > Report > Answer Question
  • Data confidence
  • Code maintainability
Adobe Dynamic Tag Management is no Tealium. However it doesn't need to be.
  • Easy: Fire an event, set a variable value.
  • Easy: create containers, deploy, debug.
  • Easy: grant access to users.
  • You need a JavaScript resource to be able to use anything but the most basic functions. If you do not have that resource available, you will struggle immediately.
  • Any data analysis whatsoever.
  • Work with different data layer standards.
  • Deploy anything apart from GA/UA/Omniture
No
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Jay Corcoran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Adobe Dynamic Tag Manager as part of our implementation of Adobe Media Optimizer. We are a hospitality based marketing firm, and consequently deal with all varieties of websites and reservation engines, and Adobe Digital Tag Manager, or DTM as I shall refer to it, make the application of Media optimizer and eCommerce code much simpler.
  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
  • none
Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
2
We are the search marketing and coding department
1
It does require a rudimentary knowledge of basic javascript ant HTML coding
  • We use it it track on page conversion tracking on client website which almost always diver to a 3rd party booking engine.
  • We also use it to implement ecommerce tracking in Google Analytics.
  • It also provides parametes to give us full tracking of revenue, room nights booked, and return on investment.
  • It has a built in testing platform which allows you to test the code before actually applying it to the website live.
  • It has made it easy to the point that with minimal direction, we can utilize analysts without extensive coding knowledge to create rules and apply tracking to websites.
  • By speeding up our implementation schedules
  • In applying ecommerce tracking to non-AMO clients.
  • In applying code to track shopping cart abandonment to assist with remarketing if possible.
  • Use it as the model of how we create clients new websites with the use of DTM in mind.
No
  • Product Features
  • Product Usability
  • Existing Relationship with the Vendor
It was designed to specifically integrate with Adobe Media Optimizer, and that's what we use it for.
I wouldn't change it at all
  • Implemented in-house
No
Change management was minimal
It made our AMO implementation much faster from the get go.
  • Getting users trained on the program initially.
It was quite seamless with the outstanding support from our Adobe account manager.
No
It is included with our AMO contract.
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
No
At the initial launch of DTM, we had a few issues with coding, and were given direct support by one of the lead product development staff to resolve our issue in almost no time at all.
  • the testing feature really takes the guess work out of writing rules and prevents real time glitches going live.
  • the creation of the initial codes is quite easy to generate.
  • writing rules is quite logically designed to make it easy for even the inexperienced coding person.
  • none really.
No
It does exactly what it is designed for in a very user friendly fashion.
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