Dynamic Tag Management Scorecard Summary
Feature Scorecard Summary
About Dynamic Tag Management
Dynamic Tag Manager, formerly Adobe Tag Manager, is an application subsumed under the Adobe Marketing Cloud used for, as the name would suggest, managing tags, touting the typical acceleration in page loading speed, data standardization, and speed of deployment of tags (sans coding) expected from tag management apps. Through the Dynamic Tag Manager marketers deploy triggered tags to fire when site visitors exhibit interesting behaviors, and turn the events into actionable data.
Adobe acquired this technology from Search Discovery. The platform was originally named "Satellite" by its developers, who continue to operate independently (only the platform was acquired, Search Discovery was not).
Dynamic Tag Management Competitors
Dynamic Tag Management Technical Details