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Dynamic Tag Manager, formerly Adobe Tag Manager, is an application subsumed under the Adobe Marketing Cloud used for, as the name would suggest, managing tags, touting the typical acceleration in page loading speed, data standardization, and speed of deployment of tags (sans coding) expected from tag management apps. Through the Dynamic Tag Manager marketers deploy triggered tags to fire when site visitors exhibit interesting behaviors, and turn the events into actionable data. Adobe acquired this technology from Search Discovery. The platform was originally named "Satellite" by its developers, who continue to operate independently (only the platform was acquired, Search Discovery was not).Adobe Dynamic Tag Management SolutionsWe use Adobe Dynamic Tag Manager as part of our implementation of Adobe Media Optimizer. We are a hospitality based marketing firm, and consequently deal with all varieties of websites and reservation engines, and Adobe Digital Tag Manager, or DTM as I shall refer to it, make the application of Media optimizer and eCommerce code much simpler.,It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding. By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics. It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.,The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible. The publishing process is relatively intuitive, but could be improved upon. As it is a newer program for Adobe, support is limited.,10,It has sped up the coding time of individual website 10 fold. The rate of failure of tracking pixels to fire has dropped dramatically. It has significantly sped up the progress of getting individual clients implemented into AMO.,none,10,2,1,We use it it track on page conversion tracking on client website which almost always diver to a 3rd party booking engine. We also use it to implement ecommerce tracking in Google Analytics. It also provides parametes to give us full tracking of revenue, room nights booked, and return on investment.,It has a built in testing platform which allows you to test the code before actually applying it to the website live. It has made it easy to the point that with minimal direction, we can utilize analysts without extensive coding knowledge to create rules and apply tracking to websites. By speeding up our implementation schedules,In applying ecommerce tracking to non-AMO clients. In applying code to track shopping cart abandonment to assist with remarketing if possible. Use it as the model of how we create clients new websites with the use of DTM in mind.,No,Product Features Product Usability Existing Relationship with the Vendor,I wouldn't change it at all,Implemented in-house,No,Change management was minimal,Getting users trained on the program initially.,10,No,10,No,At the initial launch of DTM, we had a few issues with coding, and were given direct support by one of the lead product development staff to resolve our issue in almost no time at all.,the testing feature really takes the guess work out of writing rules and prevents real time glitches going live. the creation of the initial codes is quite easy to generate. writing rules is quite logically designed to make it easy for even the inexperienced coding person.,none really.,No,10
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Dynamic Tag Management by Adobe
40 Ratings
Score 8.7 out of 101
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Dynamic Tag Management Reviews

Dynamic Tag Management
40 Ratings
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Score 8.7 out of 101
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Feature Scorecard Summary

Role-based user permissions (4)
10.0
Tag library (3)
5.0
Tag variable mapping (4)
5.8
Ease of writing custom tags (4)
7.5
Rules-driven tag execution (4)
8.2
Tag performance monitoring (3)
8.2
Improved page load times (4)
9.0
Mobile app tagging (3)
8.0
Library of JavaScript extensions (2)
7.1
Event tracking (3)
9.0
Mobile event tracking (3)
9.0
Data distribution management (3)
7.0
Universal data layer (3)
9.0
Automated error checking (3)
1.0

About Dynamic Tag Management

Dynamic Tag Manager, formerly Adobe Tag Manager, is an application subsumed under the Adobe Marketing Cloud used for, as the name would suggest, managing tags, touting the typical acceleration in page loading speed, data standardization, and speed of deployment of tags (sans coding) expected from tag management apps. Through the Dynamic Tag Manager marketers deploy triggered tags to fire when site visitors exhibit interesting behaviors, and turn the events into actionable data.

Adobe acquired this technology from Search Discovery. The platform was originally named "Satellite" by its developers, who continue to operate independently (only the platform was acquired, Search Discovery was not).

Categories:  Tag Management

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Dynamic Tag Management Technical Details

Operating Systems: Unspecified
Mobile Application:No