Dynamic Tag Management - Tagging at Scale!
Dynamic Tag Management is used to set up and deploy many tags across our website both for tracking as well as in conjunction with Adobe …
Overview
What is Adobe Dynamic Tag Management (discontinued)?
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to…
Recent Reviews
Popular Features
- Role-based user permissions (5)10.0100%
- Ease of writing custom tags (5)10.0100%
- Tag variable mapping (5)10.0100%
- Rules-driven tag execution (5)9.090%
Pricing
N/A
Unavailable
What is Adobe Dynamic Tag Management (discontinued)?
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Entry-level set up fee?
- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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- Competitors
- Tech Details
- FAQs
What is Adobe Dynamic Tag Management (discontinued)?
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Dynamic Tag Management enabled delivery of user-specific content, providing control to companies seeking to thrive in digital marketplaces.
Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Adobe Dynamic Tag Management (discontinued) Competitors
Adobe Dynamic Tag Management (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Ensighten Manage, Google Tag Manager, and Commanders Act TagCommander are common alternatives for Adobe Dynamic Tag Management (discontinued).
Reviewers rate Role-based user permissions and Tag variable mapping and Ease of writing custom tags highest, with a score of 10.
The most common users of Adobe Dynamic Tag Management (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(46)Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
August 31, 2019
Dynamic Tag Management - Tagging at Scale!
Dynamic Tag Management is used to set up and deploy many tags across our website both for tracking as well as in conjunction with Adobe Target. One of the main benefits is that you can update your library and other implementation details without doing a code release. This frees up developer resources and allows Marketing to manage many of their tracking/Target testing activities with minimal implementation time.
- Code releases are not needed to update analytics, media, and other tags on your site.
- It reduces your dependency on web developers to deploy tracking code.
- You can add, remove or modify tags without knowing any coding knowledge.
- If your site has multiple domains and sub-domains, then you can easily manage them all without involving web developers.
- It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
- It is easier to use than Google Tag Manager, but not nearly as popular.
- Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
85%
8.5
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60%
6.0
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100%
10.0
- As you may know, Dynamic Tag Management is being discontinued partly because of its focus on Adobe only products, which made it difficult to implement third party software with it, and because it wasn't an open platform that allowed a community to build into it.
- Being able to quickly deploy tags without involving a web developer saves money and time.
- Tag Iterations can be done quickly and easily using different tagging templates that DTM can deploy without a code release.
Google Tag Manager is free software from Google that allows you to deploy many different types of tags quickly and easily without utilizing web developers. Dynamic Tag Management, on the other hand, can only be acquired if you purchase an adobe solution. It too allows you to deploy tags quickly and easily and use rules and conditions to control when event tags should be fired. Google Tag Manager has a Preview mode that allows you to test your tags before deploying them to production. This is very handy since it can uncover situations where your desired results turn out to be anything but.
August 11, 2017
Easy to Use, Great Version Control
This is our primary tag management system. It is implemented on all marketing properties across our company. In addition to using this to deploy Adobe Marketing products such as Adobe Analytics, Adobe Target, and Adobe Media Optimizer, we use this tool to deploy pixels and other scripts. The ease of Adobe implementation is a huge factor, but as with all tag management systems, it's incredibly valuable to be able to deploy pixels and scripts without requiring developer assistance.
- Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
- QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
- Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
- Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
- Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
78.33333333333333%
7.8
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100%
10.0
- The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
- Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.