Dynamic Tag Management - Tagging at Scale!
Dynamic Tag Management is used to set up and deploy many tags across our website both for tracking as well as in conjunction with Adobe …
Overview
What is Adobe Dynamic Tag Management (discontinued)?
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to…
Recent Reviews
Popular Features
- Role-based user permissions (5)10.0100%
- Ease of writing custom tags (5)10.0100%
- Tag variable mapping (5)10.0100%
- Rules-driven tag execution (5)9.090%
Pricing
N/A
Unavailable
What is Adobe Dynamic Tag Management (discontinued)?
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Adobe Dynamic Tag Management (discontinued)?
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Dynamic Tag Management enabled delivery of user-specific content, providing control to companies seeking to thrive in digital marketplaces.
Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Adobe Dynamic Tag Management (discontinued) Competitors
Adobe Dynamic Tag Management (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Ensighten Manage, Google Tag Manager, and Commanders Act TagCommander are common alternatives for Adobe Dynamic Tag Management (discontinued).
Reviewers rate Role-based user permissions and Tag variable mapping and Ease of writing custom tags highest, with a score of 10.
The most common users of Adobe Dynamic Tag Management (discontinued) are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(46)Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
September 02, 2015
Does what it says on the Tin!
Score 6 out of 10
Vetted Review
Verified User
It does one thing extremely well and efficiently: manage Adobe tags. I have used it at several clients now to deploy Adobe Analytics [Omniture] and when working with a full-stack developer have been able to deploy/upgrade/repair Omniture very quickly. It is used mainly by the web analytics function, so that we can deploy (instrumentation) code quickly. The size of the prize = agility. I have had several engagements now where I have waited months to get changes made to Omniture code. It is a rather basic tool, the development path is not known and seems to be very slow without a great deal of investment in it compared to other enterprise TMS vendors. Only a small number of tags are supported out of the box. I would not use it for deployment of marketing tags.
- Manage web analytics tags!
- Tag Marketplace is woeful. To say that "over 300 tags are supported" is disingenuous at best.
- No/unclear product roadmap.
- Logging of user actions.
- Documentation support. It is impossible to extract the configuration to produce a client document which can only be done via manual cut/paste into document.
- Lack of data layer flexibility.
- They claim that mobile tag management "is not allowed by Apple" therefore it will not be developed! Thus, it does not address how instrumentation tags should be deployed/altered in between pushes to app marketplaces.
- Support is poor/very poor.
31.25%
3.1
N/A
N/A
26%
2.6
N/A
N/A
40%
4.0
- It does shorten the analytics value cycle dramatically. Ask question > Architect > Deploy > Collect > Report > Answer Question
- Data confidence
- Code maintainability
Adobe Dynamic Tag Management is no Tealium. However it doesn't need to be.
- Easy: Fire an event, set a variable value.
- Easy: create containers, deploy, debug.
- Easy: grant access to users.
- You need a JavaScript resource to be able to use anything but the most basic functions. If you do not have that resource available, you will struggle immediately.
- Any data analysis whatsoever.
- Work with different data layer standards.
- Deploy anything apart from GA/UA/Omniture
No
May 07, 2014
Adobe Dynamic Tag Management Solutions
Score 10 out of 10
Vetted Review
Verified User
We use Adobe Dynamic Tag Manager as part of our implementation of Adobe Media Optimizer. We are a hospitality based marketing firm, and consequently deal with all varieties of websites and reservation engines, and Adobe Digital Tag Manager, or DTM as I shall refer to it, make the application of Media optimizer and eCommerce code much simpler.
- It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
- By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
- It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
- The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
- The publishing process is relatively intuitive, but could be improved upon.
- As it is a newer program for Adobe, support is limited.
- It has sped up the coding time of individual website 10 fold.
- The rate of failure of tracking pixels to fire has dropped dramatically.
- It has significantly sped up the progress of getting individual clients implemented into AMO.
- none
Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
2
We are the search marketing and coding department
1
It does require a rudimentary knowledge of basic javascript ant HTML coding
- We use it it track on page conversion tracking on client website which almost always diver to a 3rd party booking engine.
- We also use it to implement ecommerce tracking in Google Analytics.
- It also provides parametes to give us full tracking of revenue, room nights booked, and return on investment.
- It has a built in testing platform which allows you to test the code before actually applying it to the website live.
- It has made it easy to the point that with minimal direction, we can utilize analysts without extensive coding knowledge to create rules and apply tracking to websites.
- By speeding up our implementation schedules
- In applying ecommerce tracking to non-AMO clients.
- In applying code to track shopping cart abandonment to assist with remarketing if possible.
- Use it as the model of how we create clients new websites with the use of DTM in mind.
No
- Product Features
- Product Usability
- Existing Relationship with the Vendor
It was designed to specifically integrate with Adobe Media Optimizer, and that's what we use it for.
I wouldn't change it at all
- Implemented in-house
No
Change management was minimal
It made our AMO implementation much faster from the get go.
- Getting users trained on the program initially.
No
It is included with our AMO contract.
No
At the initial launch of DTM, we had a few issues with coding, and were given direct support by one of the lead product development staff to resolve our issue in almost no time at all.
- the testing feature really takes the guess work out of writing rules and prevents real time glitches going live.
- the creation of the initial codes is quite easy to generate.
- writing rules is quite logically designed to make it easy for even the inexperienced coding person.
- none really.
No