Dynamic Tag Management Reviews

40 Ratings
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Score 9.4 out of 101

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Feature Scorecard Summary

Role-based user permissions (5)
10.0
Tag library (4)
7.6
Tag variable mapping (5)
8.3
Ease of writing custom tags (5)
9.0
Rules-driven tag execution (5)
8.7
Tag performance monitoring (4)
9.3
Improved page load times (5)
9.6
Mobile app tagging (4)
9.3
Library of JavaScript extensions (2)
7.1
Event tracking (4)
9.6
Mobile event tracking (4)
9.6
Data distribution management (3)
7.0
Universal data layer (4)
9.6
Automated error checking (3)
1.0

About Dynamic Tag Management

Dynamic Tag Manager, formerly Adobe Tag Manager, is an application subsumed under the Adobe Marketing Cloud used for, as the name would suggest, managing tags, touting the typical acceleration in page loading speed, data standardization, and speed of deployment of tags (sans coding) expected from tag management apps. Through the Dynamic Tag Manager marketers deploy triggered tags to fire when site visitors exhibit interesting behaviors, and turn the events into actionable data.

Adobe acquired this technology from Search Discovery. The platform was originally named "Satellite" by its developers, who continue to operate independently (only the platform was acquired, Search Discovery was not).

Categories:  Tag Management

Dynamic Tag Management Competitors

Dynamic Tag Management Technical Details

Operating Systems: Unspecified
Mobile Application:No