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Adobe Target

Adobe Target

Overview

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management…

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Recent Reviews

Adobe Target Review

6 out of 10
May 19, 2021
Incentivized
We are leveraging Adobe Target to constantly optimize our website experience for our users. We are in the process of building an …
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8 out of 10
April 08, 2015
We use it primarily for marketing offers, personalization and UX testing.
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Popular Features

View all 33 features
  • Standard visitor segmentation (9)
    8.6
    86%
  • a/b experiment testing (9)
    8.5
    85%
  • Experiment scheduler (9)
    8.1
    81%
  • Test significance (9)
    7.6
    76%
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Pricing

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N/A
Unavailable

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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65 people also want pricing

Alternatives Pricing

N/A
Unavailable
What is Google Optimize?

Google offers the Optimize A/B testing tool for testing website content and versions.

What is Campaigner?

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing,…

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Product Demos

Adobe Target Sample Size Calculator | A/B Testing Tutorial | Usecases for A/B test Sample Size

YouTube

AEM 6 4 Personalization with Demo

YouTube
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

8.1
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.4
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.1
Avg 8.5
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Product Details

What is Adobe Target?

Adobe Target Video

Adobe Target: Test and Optimize Every Experience, Every Time

Adobe Target Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Contentsquare, Demandbase One, and HiConversion are common alternatives for Adobe Target.

Reviewers rate Form fill analysis highest, with a score of 8.7.

The most common users of Adobe Target are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(161)

Attribute Ratings

Reviews

(1-24 of 24)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
For us, the decision was very straightforward. We chose to invest in the Adobe stack and utilize tools that are developed to integrate together and complement each other. Ex: Adobe Target 'A4T' integration within Adobe Analytics. Optimizely appears to be a great tool, but for us aligning with the Adobe suite, ensuring that future product enhancements and tools would work well together was a very important key factor in our decision.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
In my personal opinion, Optimizely is a clear choice here while Google Optimize is for the low-budget minded decision-makers and Evergage for the COE more geared toward personalization; however, in our case we were already locked into using Target prior to my arrival. I don't want to say it's all bad - just, in my opinion, lacks in comparison to Optimizely, especially in the customer service you receive from them vs. Adobe (night and day in my experience).
Score 1 out of 10
Vetted Review
Verified User
Google Optimize - Way better than Adobe, even the free version. It automatically work with Google Analytics, and tracks revenue out of the box. Fantastic. Use this.

Optimizely - As a paid service, this is another good option. Tracks revenue out of the box, good heatmapping, most basic features are included and actually work without needing tons of IT help. Customer support is excellent as well - actaully listens, answers questions fully, helps troubleshoot, and they will be happy to hop on a call or chat for instant service.

Adobe Target does none of these things.
March 23, 2020

Adobe Target Review

Gary Poppe | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Previously, we had the opportunity to work with some similar services and to be honest we had a disastrous experience because they were not what we were looking for, but since Adobe Target was implemented it has proven to be a highly professional service for our company.
Vaibhav Choksi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
Score 9 out of 10
Vetted Review
Verified User
Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.
Score 8 out of 10
Vetted Review
Verified User
We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
Abdulrahman Jasim | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.
Score 9 out of 10
Vetted Review
Verified User
While my organization has been using Adobe Test & Target, I have had the chance to evaluate Optimizely, another tool that allows for multivariate testing with a smooth interface. The reason I like to stick with Adobe Test & Target is its ability to interface and interact with other Adobe products. If your company already provides the tools for other Adobe products, it just makes sense to use Adobe Test and & Target because the data can be transferred to any of the applications in the Omniture Suite.
Score 6 out of 10
Vetted Review
Verified User
  • Monetate,Optimizely
We ultimately actually left Test and Target for Monetate, as Monetate was a much easier to use product and we liked their product roadmap more. Test and Target, however, did have stronger reporting and analytics - something which Monetate is improving, but is still a bit behind Adobe on.
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