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Adobe Target

Adobe Target

Overview

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management…

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Recent Reviews

Adobe Target Review

6 out of 10
May 19, 2021
Incentivized
We are leveraging Adobe Target to constantly optimize our website experience for our users. We are in the process of building an …
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8 out of 10
April 08, 2015
We use it primarily for marketing offers, personalization and UX testing.
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Popular Features

View all 33 features
  • Standard visitor segmentation (9)
    8.6
    86%
  • a/b experiment testing (9)
    8.5
    85%
  • Experiment scheduler (9)
    8.1
    81%
  • Test significance (9)
    7.6
    76%
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Pricing

View all pricing
N/A
Unavailable

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

65 people also want pricing

Alternatives Pricing

N/A
Unavailable
What is Google Optimize?

Google offers the Optimize A/B testing tool for testing website content and versions.

What is Campaigner?

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing,…

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Product Demos

Adobe Target Sample Size Calculator | A/B Testing Tutorial | Usecases for A/B test Sample Size

YouTube

AEM 6 4 Personalization with Demo

YouTube
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

8.1
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.4
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.1
Avg 8.5
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Product Details

What is Adobe Target?

Adobe Target Video

Adobe Target: Test and Optimize Every Experience, Every Time

Adobe Target Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Contentsquare, Demandbase One, and HiConversion are common alternatives for Adobe Target.

Reviewers rate Form fill analysis highest, with a score of 8.7.

The most common users of Adobe Target are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(161)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
October 23, 2013

Adobe T&T

Brett Johnson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • It tracks and monitors visitors, conversion and dozens of site metrics. T&T allows us to present several different experiences to consumers while monitoring the success of each change.
  • It does not always work with other software platforms such as Demandware.
  • T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.
We will renew. For web testing T&T is the best product out there.
If you are interested in doing web testing for any small, medium, or large organization T&T is the only software program you should should consider.
5
IT, Marketing, Digital eCommerce
3
  • We use T&T to do A/B testing across a variety of different websites.
  • Professional services company
Was implemented at our organization before I began working with it.
  • In-person training
3 day in-person training.
We needed some unique configuration based on our company's business model.
Yes
We have support from several T&T representatives.
Our support is in India, so it makes communicating in real time difficult because of the time difference.
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly.
No significant problems.
The bottleneck is never the software program
  • Demandware.
Great to work with.
Charged based on Mboxs firing. Higher the volume, the cheaper per fire.
October 15, 2013

Test & Target Review

Bryant Hoopes | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Allows for A/B and MVT Testing very well.
  • Provides detailed reporting.
  • Relatively simple implementation.
  • Allows marketers to test content without IT involvement.
  • Implementation is dated now compared to other tools.
  • Some of the 'flexibility' of the tool actually makes it more complex.
  • Increases in conversion of 50-100% depending on the pages.
Because the value we receive is greater than the cost of ownership/maintenance
Recommended that you have a staff that is trained and committed to the software.
4
Web Analysts
3
Analysts, Marketers, and occasional IT
  • Testing landing pages and conversion funnel pages.
  • Optimization of purchase process.
  • Provide statistical analysis of variations to secure the most optimal process for customers.
Autonomy Optimost
Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
  • Implemented in-house
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
  • Self-taught
I would recommend certification/training. Since I had completed it before in a previous job, we didn't need to pay for it again.
No need, the software had what we needed.
No
Because of my previous employment at Omniture/Adobe, I am certified in the use of the software and the testing methodologies. We don't need to pay for outside expertise.
Interface is intuitive and easy to use.
  • Adobe SiteCatalyst
It was fairly simple. Some additional code (vendor supplied) allowed testing data to be piped into analytics software.
Great during sales to provide demos, and case studies.
Where possible, negotiate to only be billed in active tests. Often times, you will have 'empty' marketing boxes tagged that will be billed if you're not careful.
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