Overview
What is Adobe Target?
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management…
Adobe Target: A great tool for website optimization, personalization & experiences...IF you're on the Adobe stack.
Adobe Target Review
Adobe Target segments potential new opportunities with web users
Adobe Target: Monitors and Offers us Market Opportunities
Terrible. A waste of $13k. Get something better. Support lacks. Tool constantly breaks. Incomplete. Not stand-alone.
Adobe Target Review
A+ testing and targeting product!
Know what your customers like with Adobe Target
Adobe Target review - Target your audience and test your content
If you have deep pockets and a tech background Target is a good match
Adobe Target review
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Test & Target
Popular Features
- Standard visitor segmentation (9)8.686%
- a/b experiment testing (9)8.585%
- Experiment scheduler (9)8.181%
- Test significance (9)7.676%
Pricing
What is Adobe Target?
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing,…
Product Demos
Adobe Target Sample Size Calculator | A/B Testing Tutorial | Usecases for A/B test Sample Size
AEM 6 4 Personalization with Demo
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 8.5a/b experiment testing(9) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 8.2Split URL testing(8) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.2Multivariate testing(8) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 7.3Multi-page/funnel testing(6) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 8.6Cross-browser testing(5) Ratings
Preview your experiments across multiple browsers at once.
- 8.6Mobile app testing(5) Ratings
Ability to run tests to optimize mobile applications.
- 7.6Test significance(9) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 7.7Visual / WYSIWYG editor(8) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 8Advanced code editor(7) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 7.8Page surveys(4) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 8.2Visitor recordings(4) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 8.2Preview mode(8) Ratings
Preview your experiment before running it live on your site or app.
- 8.1Test duration calculator(8) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 8.1Experiment scheduler(9) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 7.9Experiment workflow and approval(6) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 7.8Dynamic experiment activation(4) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 8.5Client-side tests(7) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 7.7Server-side tests(4) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 8.2Mutually exclusive tests(8) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.6Standard visitor segmentation(9) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 8.2Behavioral visitor segmentation(8) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 8.6Traffic allocation control(9) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 8.1Website personalization(8) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 8.2Heatmap tool(4) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 7.3Click analytics(7) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 7.8Scroll maps(4) Ratings
Scroll maps display how far down the page users scroll.
- 8.7Form fill analysis(4) Ratings
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
- 8.2Conversion tracking(8) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.2Goal tracking(8) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 8.5Test reporting(9) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 8.2Results segmentation(8) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 7.3CSV export(7) Ratings
Ability to export test results as a CSV file.
- 8.4Experiments results dashboard(9) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
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- Tech Details
- FAQs
What is Adobe Target?
Adobe Target Video
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Frequently Asked Questions
Comparisons
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Reviews and Ratings
(161)Attribute Ratings
Reviews
(1-5 of 5)You too can run 100+ Tests a Month with Test&Target
- Great for pushing content quickly to site and tracking success metrics.
- Ease of use for marketers, but ability to become more complex for technical web development.
- Needs to be integrated with Adobe Marketing Suite, primarily SiteCatalyst. Does not even integrate well with the suite even though it is from the same product line.
- Can get very confusing and detailed. Need to spend a good bit of time training on it.
- Adobe recommends mBoxes around each area you want to test. This is not needed, save your time and money and place a global mBox on the page and run tests with some basic JavaScript and jQuery.
- Increased bookings.
- Increased Conversions Rates.
- Ability to implement personalization models.
- Integrate with 3rd party solutions such as Jira, Qlikview, etc. but took good bit of development to do.
- Used primarily for A/B and Multivariate testing. Then used as a very agile CMS to get content pushed to site without backend changes to the page structure.
- Used as a CMS due to ability to quickly launch new creatives & copy
- Personalized offers based on incoming variables
- Temporary bug fixes till proper fix deployment
- Vendor implemented
- Implemented in-house
Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable.
- Online training
- In-person training
- Self-taught
Adobe T&T
- It tracks and monitors visitors, conversion and dozens of site metrics. T&T allows us to present several different experiences to consumers while monitoring the success of each change.
- It does not always work with other software platforms such as Demandware.
- T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.
- We use T&T to do A/B testing across a variety of different websites.
- Professional services company
- In-person training
- Demandware.
Test & Target helps us create a great customer experience
- In the primary uses in which we use T&T, it helps with the delivery of content.
- T&T helps segment the users we are targeting during the promotional period we are using the system for.
- I have not run into any issues with our current usage.
- The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.
- We currently use T&T to help serve dynamic content during promotions.
- Implemented in-house
- Online training
- We will be implementing on two of our other domains within the coming year.
Test & Target Review
- Allows for A/B and MVT Testing very well.
- Provides detailed reporting.
- Relatively simple implementation.
- Allows marketers to test content without IT involvement.
- Implementation is dated now compared to other tools.
- Some of the 'flexibility' of the tool actually makes it more complex.
- Increases in conversion of 50-100% depending on the pages.
- Testing landing pages and conversion funnel pages.
- Optimization of purchase process.
- Provide statistical analysis of variations to secure the most optimal process for customers.
- Implemented in-house
- Self-taught
- Adobe SiteCatalyst
Expensive, inaccurate, and 70% not useful.
- The product interface is very easy to use. Tests are easy to set up and manage.
- From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
- The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
- Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
- The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
- Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
- Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
- This product is used for A/B testing to help optimize conversions across our site.
- Implemented in-house
- Online training
- In-person training
- Self-taught