Adobe Target Reviews

119 Ratings
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Score 8.2 out of 101

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Score 8 out of 10
Vetted Review
Verified User
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  • Great for pushing content quickly to site and tracking success metrics.
  • Ease of use for marketers, but ability to become more complex for technical web development.
  • Needs to be integrated with Adobe Marketing Suite, primarily SiteCatalyst. Does not even integrate well with the suite even though it is from the same product line.
  • Can get very confusing and detailed. Need to spend a good bit of time training on it.
  • Adobe recommends mBoxes around each area you want to test. This is not needed, save your time and money and place a global mBox on the page and run tests with some basic JavaScript and jQuery.
Try not to let your company begin using it as a CMS. Will start drifting that way with the ease of use but will only cause problems in the long term over what actually works.
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Score 4 out of 10
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When I was using Adobe Test and Target, it was solely within the marketing department primarily for the sake of quick tests that only really involved HTML, CSS or JS changes. We would use it to test hiding something or switching something to a different image or different text. This testing solution was not leveraged for larger test initiatives like full page redesigns or testing new feature sets. It was great for what we used it for, which may have been only 20% of what the tool had to offer, but a home grown testing platform worked better and was easier to manage for the larger stuff. With that being said, what we used it for on a regular basis just didn't justify the cost of the solution. Being a relatively Adobe shop, I got sick of the 'Adobe Promise' of it integrates perfectly with your other Adobe solutions and products. They all talk and work well together.... or so they say. I worked on three different Adobe product integrates; one was relatively simple, but the other two were jokes.
  • Quickly manipulate HTML, CSS, and JS. That is really all we used it for, but it was super nice to update things on the fly without requiring code deploys.
  • Unfortunately we didn't use it for much more than what I provided. Major testing initiatives were conducted through a home grown solution.
It just seemed super overpriced. That may have just been because pricing was traffic volume based and when you have tens of millions of monthly uniques it adds up quickly.
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October 21, 2013

T&T Review

Score 7 out of 10
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Verified User
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  • Multiple options to split the traffic across different segments. For example, we test campaigns sent out on weekdays versus weekends, and we do some multivariate testing on various combinations of creative and embedded pricing. Since most of our campaigns are national in scope, we don't use the geo segmenting capabilities.
  • The product is quite intuitive and easy-to-use.
  • Conversion reports are very helpful.
  • We can manage multiple tests simultaneously.
  • Impression volume cannot be segmented after the fact. If I did not create the segment up-front, I cannot segment the data on the back end. We use SiteCatalyst do do this.
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Feature Scorecard Summary

a/b experiment testing (3)
9.0
Split URL testing (3)
8.3
Multivariate testing (3)
8.7
Multi-page/funnel testing (3)
7.3
Cross-browser testing (2)
7.5
Mobile app testing (2)
6.0
Test significance (3)
6.7
Visual / WYSIWYG editor (3)
5.7
Advanced code editor (3)
8.0
Page surveys (1)
6
Preview mode (2)
5.5
Test duration calculator (3)
7.3
Experiment scheduler (3)
9.0
Experiment workflow and approval (1)
7
Dynamic experiment activation (1)
8
Client-side tests (2)
9.5
Server-side tests (1)
8
Mutually exclusive tests (3)
8.0
Standard visitor segmentation (3)
8.0
Behavioral visitor segmentation (3)
8.0
Traffic allocation control (3)
9.7
Website personalization (3)
8.7
Heatmap tool (1)
9
Click analytics (1)
9
Scroll maps (1)
9
Form fill analysis (1)
7
Conversion tracking (2)
6.0
Goal tracking (2)
6.5
Test reporting (3)
7.0
Results segmentation (2)
5.5
CSV export (2)
5.0
Experiments results dashboard (3)
6.7

About Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No