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Adobe Target

Adobe Target

Overview

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management…

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Recent Reviews

Adobe Target Review

6 out of 10
May 19, 2021
Incentivized
We are leveraging Adobe Target to constantly optimize our website experience for our users. We are in the process of building an …
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8 out of 10
April 08, 2015
We use it primarily for marketing offers, personalization and UX testing.
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Popular Features

View all 33 features
  • Standard visitor segmentation (9)
    8.6
    86%
  • a/b experiment testing (9)
    8.5
    85%
  • Experiment scheduler (9)
    8.1
    81%
  • Test significance (9)
    7.6
    76%
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Pricing

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N/A
Unavailable

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Unavailable
What is Google Optimize?

Google offers the Optimize A/B testing tool for testing website content and versions.

What is Campaigner?

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing,…

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Product Demos

Adobe Target Sample Size Calculator | A/B Testing Tutorial | Usecases for A/B test Sample Size

YouTube

AEM 6 4 Personalization with Demo

YouTube
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

8.1
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.4
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.1
Avg 8.5
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Product Details

What is Adobe Target?

Adobe Target Video

Adobe Target: Test and Optimize Every Experience, Every Time

Adobe Target Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Contentsquare, Demandbase One, and HiConversion are common alternatives for Adobe Target.

Reviewers rate Form fill analysis highest, with a score of 8.7.

The most common users of Adobe Target are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(161)

Attribute Ratings

Reviews

(1-6 of 6)
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