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AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users …
Starting at $40 per month
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What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…
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Popular Features
- Ad deployment (44)8.181%
- Ad display and retargeting segmentation (44)5.252%
- Ad performance reports (44)2.929%
- Ad dashboards (44)2.828%
Reviewer Pros & Cons
Pricing
Essentials
$12
Cloud
per month
Growth
$25
Cloud
per month
Starter
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $40 per month
Product Demos
GDS Demo AdRoll 24122020
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll Video
AdRoll Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Wix
- BigCommerce
- Adobe Commerce (Magento Commerce)
- PrestaShop
- Oracle DMP
- now part of Oracle CX Marketing
AdRoll Competitors
AdRoll Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll starts at $40.
Insightpool Ads Optimization are common alternatives for AdRoll.
Reviewers rate Ad deployment highest, with a score of 8.1.
The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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- Recommendations
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users have found the platform effective in running Facebook retargeting ads and placing web ads, resulting in consistent conversions. The data collection capability of AdRoll has been praised for its contribution to targeting specific audiences and tracking customer journeys. Additionally, AdRoll's attribution and tracking capabilities have simplified tracking and reporting for marketing teams, leading to impactful results and positive user experiences.
The bulk uploading feature on AdRoll allows users to quickly create new ad campaigns, saving them time and boosting their remarketing efforts. Agencies rely on AdRoll for display retargeting as it seamlessly integrates with other paid media channels and provides valuable reporting and audience insights. Non-profit organizations leverage AdRoll to convert users who have left their site before completing desired actions, helping them grow their social following and stay top of mind for interested users.
For businesses focused on e-commerce B2C sales, especially in niche industries, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties. AdRoll has also been used by companies in the healthcare sector as their preferred third-party remarketing tool due to its ease of implementation and positive return on investment.
In terms of account management, AdRoll provides a robust account team that ensures ads are displayed in various places, driving high click-through rates and revenue. The platform is also utilized for website retargeting advertising, delivering ads to remarketing and matched email audiences, which helps lower advertising costs while retaining website visitors.
AdRoll assists marketing teams in measuring attribution for display advertising and supports both retargeting and prospecting efforts. With its high-quality audiences and effective targeting capabilities, AdRoll provides valuable insights for optimizing campaigns. Furthermore, businesses with limited budgets have turned to AdRoll to expand their digital marketing reach. By increasing conversions and attracting website visitors back to the site, AdRoll has helped these businesses convert more leads. The ease of use and visual reporting features offered by AdRoll contribute to impactful results and positive user experiences. Marketing teams appreciate how the platform simplifies ad management across different platforms while providing valuable metrics and reporting capabilities.
One key use case of AdRoll is promoting products, new releases, and sales across multiple platforms. By leveraging AdRoll's targeting and retargeting features, businesses have been able to drive high click-through rates and revenue. This has been particularly beneficial for e-commerce companies looking to generate interest and sales for their latest offerings.
Another important use case of AdRoll is in tracking customer journeys and measuring attribution for display advertising. With AdRoll's data collection feature, marketing teams are able to gain valuable insights into the effectiveness of their campaigns and the impact on conversions. This helps them make data-driven decisions to optimize their advertising strategies and allocate resources effectively.
Additionally, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties, especially for businesses operating in niche industries. By utilizing remarketing efforts, these businesses have been able to expand their digital reach and generate conversions from previously untapped sources.
Overall, AdRoll offers a wide range of use cases for marketing departments across various industries. From retargeting website visitors to managing remarketing campaigns, the platform provides valuable tools, insights, and reporting capabilities that contribute to successful advertising campaigns and positive user experiences.
User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.
Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.
Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.
Difficult User Interface for Beginners: Some users have found certain parts of the platform challenging to navigate, particularly for beginners. They believe that the user interface for setting up campaigns is complex and overwhelming, and suggest that it could be made more user-friendly.
Limited Integration Options: Users have expressed a desire for additional integrations, specifically with Pardot and their CRM. They would like AdRoll to expand its capabilities beyond remarketing and retargeting ads.
Issues with Billing: Several users have reported difficulties with billing, especially at the agency level. They also find the invoicing process confusing and would appreciate more detailed information on campaign expenses and invoice breakdowns.
Users recommend using AdRoll for retargeting efforts, especially for small businesses. They also suggest AdRoll for advanced marketing organizations with a robust CRM and marketing automation platform. Additionally, AdRoll is recommended for entering the retargeting space and jumpstarting remarketing efforts. Users praise AdRoll for its easy setup and management, as well as its effectiveness in email remarketing campaigns. However, it is suggested to consider alternatives to AdRoll if you don't have the monthly spend to qualify for a DSP. Users also recommend testing AdRoll and comparing its performance to Facebook and AdWords for remarketing campaigns. Rollworks is suggested as an alternative for easy remarketing. Users advise looking elsewhere first and doing a quick, inexpensive test before using AdRoll. Overall, users think AdRoll is an easy-to-use retargeting platform.
Attribute Ratings
Reviews
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September 11, 2023
In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.
Score 1 out of 10
Vetted Review
Verified User
In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be careful to only subscribe to their service if you live in the US. I think the support is terrible, they will do anything to keep your money without them compromising on anything. My experience has been that basically, they will be always right, the customer is never right.
- channel ads
- Support
- Customer Service
- Functionality
- Compatiblity
- Support for other currencies
- Their offer
November 09, 2021
AdRoll - a must have tool for eCommerce
All in one suite, perfect for retargeting and dynamistic ads creation to showcase eCommerce products, we started using the email marketing suite in the last couple of months and it worked wonders for our team and stores with dynamic categories working for each customer.
- Email Marketing
- Ads creation
- Ecommerce retargeting
- Wordpress integration
November 09, 2021
AdRoll Makes Display Advertising Very Simple!
Score 8 out of 10
Vetted Review
Verified User
We are using AdRoll to retarget current customers and prospective customers that look like our current customers. We use the AdRoll platform for our company and sister companies. It offers us a chance to showcase products that we want to advertise, that align with our current campaigns, to customers. It also reaches out to new customers and showcases what our company sells.
- A customer service rep can help us out with any campaign questions, any time during the work week.
- The platform has a very transparent platform that provides great detail about analytics of the ads.
- The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
- If you have a custom code on your website, it takes your webmaster a while to implement changes.
- You need to host your products on the Google Merchant Center to help with abandoned cart ads and emails.
- The only option for your budget is to do it by the daily spend.
November 08, 2021
A one-stop-shop for your advertising campaigns
We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook and web ads are the primary services that we use within the platform. Adroll i at it's best when doing Facebook retargeting ads and web ad placement. Adroll has helped target more specific audiences. I think the data collection is unique and is extremely helpful. Using various features on AdRoll has also helped with attribution and tracking customer journeys. With a single campaign, I can see that someone saw my display ad, liked our Facebook post, got a dynamic ad on their phone, and then click on one of our Google Ads all before converting. This shows us that Adroll is transparent about their reporting and will not just claim credit for conversion if they did not help in converting. You can easily see the various touchpoints through which helps verify Adroll's aid or help throughout the journey. The insights are some of the most in-depth, yet easiest to read and analyze among a lot of different platforms I have used. The bulk uploading feature is one of my favorite features on the platform. It makes creating new ad campaigns quick and easy. instead of uploading my web ads, then my Facebook ads, and then my Instagram ads, I can upload everything all at once. Once everything is uploaded I can then scroll down and customize each ad all on the same screen. This feature has saved me hours of work and prep time when creating new campaigns.
- Campaign and ad organization
- Bulk uploading feature
- Web ad placement on the web
- have to clear internet cache for it to work properly every once in awhile
- Data takes a while to update
- Platform updates always affect experience for longer than expected
November 06, 2021
Adroll has definitely met our expectations
We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ads to follow them around. We also do call tracking, contact forms, landing pages and more to ensure we can know what is converting and what is not converting. We try to have at least 2-3 ad groups for each client and account.
- the retargeting definitely triggers
- Their design team helps create the ads
- Customer service is good
- Customer service is good, not great. We've been shuffled around a lot
- The dashboard is sometimes confusing
- Credit cards often give us issues. Sometimes they reject the cards for no reason
October 25, 2021
The only retargeting platform you will ever need.
At DND we used AdRoll primarily for retargeting campaigns across Canada - to get our ads in front of new audiences and drive traffic back to our owned properties - such as website, landing pages, or product pages. We serve in a niche industry - but AdRoll has an excellent database of sources that helped us get in front of potential buyers and prospects in a cost-effective manner. This generated solid top-of-the-funnel prospects and leads for our nurture campaigns.
- Dynamic Retargeting
- Lookalike Targeting Feature
- Marketing Recipes
- Some metrics are not easy to track and attribute
- Better integration with Hubspot/MAP tools
January 09, 2020
AdRoll: Reliable, but can always improve!
Our digital media team uses AdRoll for dynamic retargeting across a variety of clients. It serves display banners that we provide on sites and social based on audience pools and interest. It is most successful in targeting an audience who has already searched for our specific client's products. It also provides accessible reporting dashboards that we can use to report on metrics to our clients.
- The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
- The AdRoll account reps are very responsive.
- The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
- AdRoll tracking on our end has been having issues lately. We are not sure if our tags have not been implemented correctly, or if there is currently a glitch in the system.
- Unfortunately, sometimes the account reps and internal technicians do not communicate efficiently enough when an issue arises. This causes a slow turnaround for troubleshooting.
- The overall understanding that the account reps have of their own system needs improvement.
January 09, 2020
Should you choose AdRoll?
The digital media team uses AdRoll for a few of our clients. We used to use it for many more clients however, the product itself has been malfunctioning a lot recently.
- Dynamic retargeting.
- A team of people who do try.
- Finicky systems for dynamic retargeting.
- Long wait times for actually getting things escalated.
October 13, 2019
The Positives and Negatives of AdRoll
AdRoll is being used in the digital media department across two of our clients. It has allowed us to do dynamic re-targeting for a small client of ours that has several events on any given day.
- Dynamic Retargeting -- We have not been able to find another partner that has allowed us to do this in the same way.
- Customer service: sometimes the response times are not the best.
- Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
- Management: we have had issues with our AdRoll team and really taking the time on our accounts.
October 13, 2019
AdRoll -- good, not great.
We use it for a variety of Broadway and attractions to drive high CTRs and awareness. We do use a variety of KPIs, but mainly focus on ROI, revenue, and CTR. Our clients have been very happy with our usage of AdRoll. We do find our reps difficult to work with, but the product is strong.
- We use it to drive awareness through a high CTR.
- We drive revenue to our ticketing sites in order to drive a high ROI.
- Getting invoices paid on time can be an issue because of the delay in receiving said invoices, and our reps are normally not super understanding.
October 08, 2019
Excellent Marketing and Prospecting Tool for Small Businesses
Aspen is in the early stages of developing an e-commerce B2C business after 25+ years primarily focused globally on B2B sales. AdRoll was used by our B2C business for retargeting. We used AdRoll to follow up with website visitors that didn't convert on the initial visit.
- The interface is easy to use and quick to learn.
- Extensive variety of templates for ads.
- Ads are easy to customize.
- Reports to evaluate the performance of campaigns.
- Pricing is a challenge; while using there wasn't a fixed fee. Fees are based upon interactions with ads and emails.
- It takes a good month to get clear and accurate reports. I would like more real-time reporting.
February 12, 2019
AdRoll - great platform for nimble teams looking for flexible (and cost-effective) platforms
We are using AdRoll to deliver and display advertising to our remarketing and matched email audiences. In the past, we have also used the platform to deliver advertising on social media platforms; however, for the time being, we are focused on more traditional display units. We are also using the platform to help measure attribution for our display advertising.
- AdRoll's interface is intuitive to use and easy to learn.
- AdRoll's feature set exceeds the capabilities of Google's display platform in some respects (especially as it relates to minimum audience sizes).
- Nice reporting capabilities help with evaluating campaign performance.
- AdRoll's pricing is opaque. While it's nice that there's no platform fee, it's not possible to see what markup AdRoll is adjusting pricing by.
- Some features have been deprecated in the AdRoll platform (ie. SFDC integration), so that they can start to offer them through their other products, which come at a much higher commit.
- Some reporting options are slow to run and there appears to be quite a lag on the metrics.
May 16, 2018
User-friendly platform
Our marketing team uses AdRoll for retargeting and prospecting.
- Creating prospecting lists to attract new users.
- Making a user-friendly experience for retargeting.
- An account management team to make success easy.
- The focus on view through conversions isn't helpful for teams that need to track through the pipeline
- ABM seems like a great tool, but the subscription cost is prohibitive
February 13, 2018
AdRoll is easy to use but Expensive
Adroll was used by our company to expand our digital marketing reach for a key specific demographic and audience. It attempted to address our need for additional brand exposure with a limited budget as well as to help retain visitors to our website. The campaign goal was to increase as many conversions as possible.
- Adroll is easy to set up and start
- The user interface is quite intuitive without a learning curve
- The control on adspend is much better when compared to competitors
We have used AdRoll for a variety of purposes, including prospecting and retargeting through the web display and Facebook. It's used primarily by our marketing team. The main business problem it addresses has to do with how we do brand and awareness marketing, and supplement our other marketing efforts, especially with retargeting.
- Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
- Very solid reporting tools
- Excellent and helpful account managers who really help you get the most out of the product
- Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
- Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
- Better creative management. It can get a bit unwieldy managing many different variations of creative.
February 09, 2018
With AdRoll, Marketers Can Reach Their Audience Throughout the Entire Customer Journey with Personalized Messaging Using Advanced Segmentation.
When I worked on the agency side, AdRoll was used by my entire Digital Marketing team of about 5-6. Where I'm currently at, a few Digital Marketing Specialists on our Corporate Marketing team use Adroll. It's a great tool for streamlining retargeting ad management, provides robust insights and reporting capabilities and integrates with our Marketing Automation platform, HubSpot.
- Simple retargeting via integration with Marketing Automation platforms
- Cross-platform ad personalization capabilities
- Simplified campaign management and optimization
- Improved level of support during the technical setup process would really improve the onboarding process
- Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
- More granular reporting would help with back-end optimization and client recommendations
February 07, 2018
AdRoll: The OK Remarketing Tool
We utilize AdRoll for remarketing events, new products, solutions, and featured content to previous website visitors. This is currently only used by marketing but is integrated into both customer and new prospect marketing. This helps us to target people who come to our main website but haven't taken a 'hot' action yet.
- Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
- The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
- Support is not the best. They are not helpful and has resulted in multiple calls to support.
February 06, 2018
AdRoll is a powerful retargeting platform
Currently, AdRoll is being used solely for retargeting purposes which is managed by our demand gen marketing team. We have not explored the prospecting or email capabilities. We selected AdRoll due to their background in B2B marketing and ability to access multiple ad exchanges.
- Ease of use
- Robust segment abilities
- Reach across multiple ad exchanges
- B2B targeting capabilities (company size, job function/role)
February 06, 2018
AdRoll for Healthcare Remarketing
We are a company that does marketing specifically in the healthcare sector. Due to this, we run into a lot of issues using remarketing through the Google AdWords interface. AdRoll has helped solve those issues by allowing us to purchase remarketing directly. The return on investment we've seen has been amazing.
- Remarketing campaigns
- Streamlined implementation for new campaigns
- Great analytics and insights
- Not as much functionality as I've seen with other software. The software is designed to be easy to use and streamlined so this leaves out some of the customization that you see with others.
- Transparency on where your ads are displayed and how they're interacted with could be much better.
October 14, 2016
On a roll
Score 9 out of 10
Vetted Review
Verified User
AdRoll supports our retargeting efforts domestically and abroad. Compared to other retargeting vendors, I find that AdRoll puts a lot of emphasis on providing its clients with a robust account team that does 90% of the heavy-lifting to manage the campaigns. From campaign set-up to ad creation and reporting, you can rely on AdRoll to be an extension of your marketing team. We communicate with them on a weekly basis and have bi-monthly calls. All this at no extra cost. If you have a small in-house marketing team, this can be very valuable.
- Dynamic retargeting ads have been very effective with AdRoll. And they've allowed us to slice and dice our catalog very effectively.
- Segmentation! Segmentation! Segmentation! From behavioral audience segmenting, to URL based segments, or CRM audiences, there's a lot of flexibility in the platform.
- Reporting by geo would be nice.
- Integration with enterprise-level ESPs. Updating CRM lists is currently inefficient.
March 24, 2016
AdRoll keeps traffic 'rolling' in
We use AdRoll in our marketing department to retarget visitors to our website who did not complete one of our key forms. The AdRoll banners are used to attract visitors back to our site in hopes of converting them into a lead to pass to our sales department.
- Simple, easy to use interface and dashboard for reporting on metrics.
- Easy access to support via a chat button button in the lower right corner of the screen.
- Uploading artwork is simple, just drag and drop.
- Setting up visitor segments can be a bit confusing, each time we need to make changes we have to reach out to our AdRoll rep.
- Needs more integrations. Would like to integrate AdRoll with Pardot and possibly our CRM.
- I would like our AdRoll rep to reach out to us more often to check in, help with things, or offer best practices to help us get the most out of their solution.
October 23, 2015
AdRoll: Hit or Miss
I personally used AdRoll for Facebook and Twitter retargeting for one of our largest clients. The client was education focused. We managed Facebook via the AdRoll interface, but we had to manage Twitter ourselves and in the Twitter interface, so I don't really understand the purpose of AdRoll's role on that platform. Perhaps that has changed now and we can manage all social in the AdRoll interface, which would be helpful.
- Customer Support.
- UI management (for Facebook).
- Proposal turnaround time.
- Merge social platforms into one easy interface for management.
- My agency rep did not seem very knowledgeable about the product itself.
- Account manager had basic knowledge regarding optimization tactics.
March 18, 2015
AdRoll Keeps Us Rolling
Score 8 out of 10
Vetted Review
Verified User
Adroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.
- It has easy set up, you can have a campaign set up in minutes.
- The metrics are easy to read and provide the information we're looking for.
- The support team have been helpful and responsive.
- Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
- Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
- The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.
April 25, 2014
Satisfied with Adroll but not best in class
Score 6 out of 10
Vetted Review
Verified User
We initially used Adroll's platform for our retargeting and Facebook Exchange
- User friendly interface - Reporting, summary, analytics was easy to pull
- Facebook Exchange retargeting
- Conversion was easy to track
- Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
- ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.
April 22, 2014
AdRoll in Progress
Score 7 out of 10
Vetted Review
Verified User
We have been using AdRoll to do Facebook re-targeting for our company and were able to generate some conversions at good value.
- Facebook retargeting
- Conversion tracking
- Reporting
- Ad approval process
- Call Tracking