TrustRadius Insights
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users …
Starting at $40 per month
View PricingOverview
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Ad deployment (44)8.181%
- Ad display and retargeting segmentation (44)5.353%
- Ad performance reports (44)3.030%
- Ad dashboards (44)2.929%
Reviewer Pros & Cons
Pricing
Essentials
$12
Cloud
per month
Growth
$25
Cloud
per month
Starter
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $40 per month
Product Demos
GDS Demo AdRoll 24122020
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll Video
AdRoll Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Wix
- BigCommerce
- Adobe Commerce (Magento Commerce)
- PrestaShop
- Oracle DMP
- now part of Oracle CX Marketing
AdRoll Competitors
AdRoll Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll starts at $40.
Insightpool Ads Optimization are common alternatives for AdRoll.
Reviewers rate Ad deployment highest, with a score of 8.1.
The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(112)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users have found the platform effective in running Facebook retargeting ads and placing web ads, resulting in consistent conversions. The data collection capability of AdRoll has been praised for its contribution to targeting specific audiences and tracking customer journeys. Additionally, AdRoll's attribution and tracking capabilities have simplified tracking and reporting for marketing teams, leading to impactful results and positive user experiences.
The bulk uploading feature on AdRoll allows users to quickly create new ad campaigns, saving them time and boosting their remarketing efforts. Agencies rely on AdRoll for display retargeting as it seamlessly integrates with other paid media channels and provides valuable reporting and audience insights. Non-profit organizations leverage AdRoll to convert users who have left their site before completing desired actions, helping them grow their social following and stay top of mind for interested users.
For businesses focused on e-commerce B2C sales, especially in niche industries, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties. AdRoll has also been used by companies in the healthcare sector as their preferred third-party remarketing tool due to its ease of implementation and positive return on investment.
In terms of account management, AdRoll provides a robust account team that ensures ads are displayed in various places, driving high click-through rates and revenue. The platform is also utilized for website retargeting advertising, delivering ads to remarketing and matched email audiences, which helps lower advertising costs while retaining website visitors.
AdRoll assists marketing teams in measuring attribution for display advertising and supports both retargeting and prospecting efforts. With its high-quality audiences and effective targeting capabilities, AdRoll provides valuable insights for optimizing campaigns. Furthermore, businesses with limited budgets have turned to AdRoll to expand their digital marketing reach. By increasing conversions and attracting website visitors back to the site, AdRoll has helped these businesses convert more leads. The ease of use and visual reporting features offered by AdRoll contribute to impactful results and positive user experiences. Marketing teams appreciate how the platform simplifies ad management across different platforms while providing valuable metrics and reporting capabilities.
One key use case of AdRoll is promoting products, new releases, and sales across multiple platforms. By leveraging AdRoll's targeting and retargeting features, businesses have been able to drive high click-through rates and revenue. This has been particularly beneficial for e-commerce companies looking to generate interest and sales for their latest offerings.
Another important use case of AdRoll is in tracking customer journeys and measuring attribution for display advertising. With AdRoll's data collection feature, marketing teams are able to gain valuable insights into the effectiveness of their campaigns and the impact on conversions. This helps them make data-driven decisions to optimize their advertising strategies and allocate resources effectively.
Additionally, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties, especially for businesses operating in niche industries. By utilizing remarketing efforts, these businesses have been able to expand their digital reach and generate conversions from previously untapped sources.
Overall, AdRoll offers a wide range of use cases for marketing departments across various industries. From retargeting website visitors to managing remarketing campaigns, the platform provides valuable tools, insights, and reporting capabilities that contribute to successful advertising campaigns and positive user experiences.
User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.
Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.
Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.
Difficult User Interface for Beginners: Some users have found certain parts of the platform challenging to navigate, particularly for beginners. They believe that the user interface for setting up campaigns is complex and overwhelming, and suggest that it could be made more user-friendly.
Limited Integration Options: Users have expressed a desire for additional integrations, specifically with Pardot and their CRM. They would like AdRoll to expand its capabilities beyond remarketing and retargeting ads.
Issues with Billing: Several users have reported difficulties with billing, especially at the agency level. They also find the invoicing process confusing and would appreciate more detailed information on campaign expenses and invoice breakdowns.
Users recommend using AdRoll for retargeting efforts, especially for small businesses. They also suggest AdRoll for advanced marketing organizations with a robust CRM and marketing automation platform. Additionally, AdRoll is recommended for entering the retargeting space and jumpstarting remarketing efforts. Users praise AdRoll for its easy setup and management, as well as its effectiveness in email remarketing campaigns. However, it is suggested to consider alternatives to AdRoll if you don't have the monthly spend to qualify for a DSP. Users also recommend testing AdRoll and comparing its performance to Facebook and AdWords for remarketing campaigns. Rollworks is suggested as an alternative for easy remarketing. Users advise looking elsewhere first and doing a quick, inexpensive test before using AdRoll. Overall, users think AdRoll is an easy-to-use retargeting platform.
Attribute Ratings
Reviews
(26-49 of 49)Companies can't remove reviews or game the system. Here's why
March 27, 2019
AdRoll rocks
We use AdRoll across the entire organization and it’s one of the requirements for working with us from a consulting standpoint. We've found that AdRoll is the easiest third-party remarketing marketing tool to implement.
- Track conversions are extremely simple. The interface is clean and easy to navigate.
- AdRoll will custom create banners if you ask them.
- They have clear and detailed instructions on how to do everything.
- Their support goes above and beyond and makes me feel confident that they can get the job done.
- I would like to see more reporting on where my ads are showing.
- Would like to see a native ad-builder where I could create ads myself.
- Would like to see if client reports could be emailed to me weekly.
February 12, 2019
AdRoll - great platform for nimble teams looking for flexible (and cost-effective) platforms
We are using AdRoll to deliver and display advertising to our remarketing and matched email audiences. In the past, we have also used the platform to deliver advertising on social media platforms; however, for the time being, we are focused on more traditional display units. We are also using the platform to help measure attribution for our display advertising.
- AdRoll's interface is intuitive to use and easy to learn.
- AdRoll's feature set exceeds the capabilities of Google's display platform in some respects (especially as it relates to minimum audience sizes).
- Nice reporting capabilities help with evaluating campaign performance.
- AdRoll's pricing is opaque. While it's nice that there's no platform fee, it's not possible to see what markup AdRoll is adjusting pricing by.
- Some features have been deprecated in the AdRoll platform (ie. SFDC integration), so that they can start to offer them through their other products, which come at a much higher commit.
- Some reporting options are slow to run and there appears to be quite a lag on the metrics.
October 29, 2018
AdRoll: A True Winner
The marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.
- Retargeting
- Prospecting
- Trackability
- Management of old campaigns
- Ability to delete drafts
- More social integration
July 29, 2018
Easy to Use and Positive ROI from Ads!
AdRoll is being used across our organization by the marketing team for retargeting ads. It is cheaper than using AdWords and more efficient in reaching a larger range of audiences. We didn't have a method to express remarketing ads, so this was perfect for us.
- Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
- I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
- Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
- They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
- They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
- I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
May 16, 2018
User-friendly platform
Our marketing team uses AdRoll for retargeting and prospecting.
- Creating prospecting lists to attract new users.
- Making a user-friendly experience for retargeting.
- An account management team to make success easy.
- The focus on view through conversions isn't helpful for teams that need to track through the pipeline
- ABM seems like a great tool, but the subscription cost is prohibitive
February 13, 2018
AdRoll is easy to use but Expensive
Adroll was used by our company to expand our digital marketing reach for a key specific demographic and audience. It attempted to address our need for additional brand exposure with a limited budget as well as to help retain visitors to our website. The campaign goal was to increase as many conversions as possible.
- Adroll is easy to set up and start
- The user interface is quite intuitive without a learning curve
- The control on adspend is much better when compared to competitors
We have used AdRoll for a variety of purposes, including prospecting and retargeting through the web display and Facebook. It's used primarily by our marketing team. The main business problem it addresses has to do with how we do brand and awareness marketing, and supplement our other marketing efforts, especially with retargeting.
- Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
- Very solid reporting tools
- Excellent and helpful account managers who really help you get the most out of the product
- Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
- Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
- Better creative management. It can get a bit unwieldy managing many different variations of creative.
February 09, 2018
With AdRoll, Marketers Can Reach Their Audience Throughout the Entire Customer Journey with Personalized Messaging Using Advanced Segmentation.
When I worked on the agency side, AdRoll was used by my entire Digital Marketing team of about 5-6. Where I'm currently at, a few Digital Marketing Specialists on our Corporate Marketing team use Adroll. It's a great tool for streamlining retargeting ad management, provides robust insights and reporting capabilities and integrates with our Marketing Automation platform, HubSpot.
- Simple retargeting via integration with Marketing Automation platforms
- Cross-platform ad personalization capabilities
- Simplified campaign management and optimization
- Improved level of support during the technical setup process would really improve the onboarding process
- Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
- More granular reporting would help with back-end optimization and client recommendations
February 07, 2018
AdRoll: The OK Remarketing Tool
We utilize AdRoll for remarketing events, new products, solutions, and featured content to previous website visitors. This is currently only used by marketing but is integrated into both customer and new prospect marketing. This helps us to target people who come to our main website but haven't taken a 'hot' action yet.
- Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
- The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
- Support is not the best. They are not helpful and has resulted in multiple calls to support.
February 06, 2018
AdRoll is a powerful retargeting platform
Currently, AdRoll is being used solely for retargeting purposes which is managed by our demand gen marketing team. We have not explored the prospecting or email capabilities. We selected AdRoll due to their background in B2B marketing and ability to access multiple ad exchanges.
- Ease of use
- Robust segment abilities
- Reach across multiple ad exchanges
- B2B targeting capabilities (company size, job function/role)
February 06, 2018
AdRoll for Healthcare Remarketing
We are a company that does marketing specifically in the healthcare sector. Due to this, we run into a lot of issues using remarketing through the Google AdWords interface. AdRoll has helped solve those issues by allowing us to purchase remarketing directly. The return on investment we've seen has been amazing.
- Remarketing campaigns
- Streamlined implementation for new campaigns
- Great analytics and insights
- Not as much functionality as I've seen with other software. The software is designed to be easy to use and streamlined so this leaves out some of the customization that you see with others.
- Transparency on where your ads are displayed and how they're interacted with could be much better.
February 06, 2018
Retarget Website Traffic and SaaS Users
We used AdRoll to retarget various groups of website visitors and product users to move them further down the funnel of becoming a paid user. Our solution was a freemium solution with both an individual and team paid plan. We had AdRoll deeply integrated to be able to track both website visitors as well as users.
- Retarget website visitors based on the specific pages they visited
- Retarget product users based on the pages/features they did OR did not use
- Increase product usage by targeting high potential users with value of our paid solution
- Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet
- When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
February 06, 2018
Give it a try
AdRoll is a network of websites to show banner ads across . It’s larger than Google’s display network so it includes all kinds of websites!
- Size of network
- Ease of uploading materials
- Ease of management
- Billing is difficult on an agency level
- Higher click costs
September 06, 2017
Love AdRoll as an easy to use retargeting tool!
I use AdRoll in my role as a digital marketing manager to retarget our website visitors with display ads and Facebook ads. As a member of the lead gen/revenue marketing team, I am focused on converting new leads at the top of the marketing funnel. Adroll helps bring in a consistent number of conversions on our content each month, depending on what we are promoting in our display ads. AdRoll helps us keep website visitors engaged after they visit for the first time.
- Ad placement. Our ads see good engagement where AdRoll places them.
- Campaign customization. There are many targeting and budget options within the campaign setup.
- Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
- Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.
- I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
- Examples of high performing display ads, suggestions on how to improve design and conversions.
- Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.
I work for an agency and we've used AdRoll for both our own remarketing and for our clients. It's great to get access to a number of display inventories all in one location. It reduces the amount of work my team needs to do to ensure we're displaying our clients ads in as many places as possible.
- Self Service Platform is easily designed and makes getting a new campaign or making changes easy.
- Reporting provides clear insight into the platforms and creative driving sales.
- The pricing is reasonable for the time savings that AdRoll produces.
- Support could be more knowledgeable and engaging when helping with problems or just reaching out occasionally to send more recommendations.
- More third party integrations would be nice to see.
- Call tracking capabilities.
Score 1 out of 10
Vetted Review
Verified User
We were looking for a programmatic ad platform to help manage and optimize our larger clients' remarketing campaigns. Initially, we started with a couple clients who were interested in testing out the platform, or who had experience running it the past.
- Campaign management
- Access to premium inventory
- Cross-platform management in a single UI
- Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
- Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
- Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
- Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
- Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
- Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.
October 14, 2016
On a roll
Score 9 out of 10
Vetted Review
Verified User
AdRoll supports our retargeting efforts domestically and abroad. Compared to other retargeting vendors, I find that AdRoll puts a lot of emphasis on providing its clients with a robust account team that does 90% of the heavy-lifting to manage the campaigns. From campaign set-up to ad creation and reporting, you can rely on AdRoll to be an extension of your marketing team. We communicate with them on a weekly basis and have bi-monthly calls. All this at no extra cost. If you have a small in-house marketing team, this can be very valuable.
- Dynamic retargeting ads have been very effective with AdRoll. And they've allowed us to slice and dice our catalog very effectively.
- Segmentation! Segmentation! Segmentation! From behavioral audience segmenting, to URL based segments, or CRM audiences, there's a lot of flexibility in the platform.
- Reporting by geo would be nice.
- Integration with enterprise-level ESPs. Updating CRM lists is currently inefficient.
September 06, 2016
Easy to use Advertising and Revenue maker
We use it as remarketing tool both for display and for remarketing on Facebook. The company is very serviceable and wants to develop your business as well as their own. They have good communication through their web interface. I also been in touch with their specialists which were helpful and professional.
- Essy to use
- Good overview of your campagins
- Solid analytics and easy tracking pixel install process.
- Well I wish I had time to do better follow ups and initiate more campagins with them.
March 24, 2016
AdRoll keeps traffic 'rolling' in
We use AdRoll in our marketing department to retarget visitors to our website who did not complete one of our key forms. The AdRoll banners are used to attract visitors back to our site in hopes of converting them into a lead to pass to our sales department.
- Simple, easy to use interface and dashboard for reporting on metrics.
- Easy access to support via a chat button button in the lower right corner of the screen.
- Uploading artwork is simple, just drag and drop.
- Setting up visitor segments can be a bit confusing, each time we need to make changes we have to reach out to our AdRoll rep.
- Needs more integrations. Would like to integrate AdRoll with Pardot and possibly our CRM.
- I would like our AdRoll rep to reach out to us more often to check in, help with things, or offer best practices to help us get the most out of their solution.
October 23, 2015
AdRoll: Hit or Miss
I personally used AdRoll for Facebook and Twitter retargeting for one of our largest clients. The client was education focused. We managed Facebook via the AdRoll interface, but we had to manage Twitter ourselves and in the Twitter interface, so I don't really understand the purpose of AdRoll's role on that platform. Perhaps that has changed now and we can manage all social in the AdRoll interface, which would be helpful.
- Customer Support.
- UI management (for Facebook).
- Proposal turnaround time.
- Merge social platforms into one easy interface for management.
- My agency rep did not seem very knowledgeable about the product itself.
- Account manager had basic knowledge regarding optimization tactics.
March 18, 2015
AdRoll Keeps Us Rolling
Score 8 out of 10
Vetted Review
Verified User
Adroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.
- It has easy set up, you can have a campaign set up in minutes.
- The metrics are easy to read and provide the information we're looking for.
- The support team have been helpful and responsive.
- Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
- Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
- The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.
April 25, 2014
Satisfied with Adroll but not best in class
Score 6 out of 10
Vetted Review
Verified User
We initially used Adroll's platform for our retargeting and Facebook Exchange
- User friendly interface - Reporting, summary, analytics was easy to pull
- Facebook Exchange retargeting
- Conversion was easy to track
- Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
- ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.
April 22, 2014
AdRoll in Progress
Score 7 out of 10
Vetted Review
Verified User
We have been using AdRoll to do Facebook re-targeting for our company and were able to generate some conversions at good value.
- Facebook retargeting
- Conversion tracking
- Reporting
- Ad approval process
- Call Tracking
April 19, 2014
Is this retargeting platform right for you?
Score 8 out of 10
Vetted Review
Verified User
We are currently using adroll as our retargeting platform, it helps your non-profit clients meet their fundraising and advocacy goals. It allows us to convert users who have left our clients site before completing our desired call to action. Adroll allows us to address the fact that 98 % of online users do not convert within their first visit to a website. It also allows us to stay top of mind for those users who have already expressed an interest in our client's charitable organization.
- Segmentation - They allow your segmentation to be extremely granular and the setup is pretty easy and streamlined.
- Cookie Splitting- they allow you to split your cookie pool which is great if you are doing any sort of testing, but do not have a tag management solution.
- tech solutions- when new products are released by Twitter and Facebook they are usually one of the first to receive access to this inventory.
- Self -serve implementation of 3rd party ad tags
- Self-serve adjustments of frequency capping
- I wish they provided you a latency graph or showed you how soon after a user saw an ad they converted so that you adjust your cookie duration and bidding strategy more effectively.