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AdRoll

AdRoll

Overview

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…

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Learn from top reviewers

In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.

Rating: 1 out of 10
September 11, 2023
Vetted ReviewVerified User
In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be c...
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Verified user
Advisor
AdRoll2 years of experience

AdRoll: A retargeting platform that can be used as a supplement to traditional channels

Rating: 7 out of 10
March 3, 2022
IncentivizedVetted ReviewVerified User
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebo...
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Lee L Kennedy
Director - Marketing
Analytics Director
TLo Ventures
AdRoll3 years of experience

AdRoll Works! Reach a wider audience and get quality traffic

Rating: 9 out of 10
March 1, 2022
IncentivizedVetted ReviewVerified User
We've used Adroll to reach a wider audience for our Marketing needs.
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Garegin Baghdasaryan
Employee - Marketing
Senior Digital Media Manager
Apollo Interactive
AdRoll8 years of experience

A one-stop-shop for your advertising campaigns

Rating: 7 out of 10
November 8, 2021
IncentivizedVetted ReviewVerified User
We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook...
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Michael DiMaria
Manager - Marketing
Digital Marketing Manager
Jim's Formal Wear
AdRoll4 years of experience

Adroll has definitely met our expectations

Rating: 9 out of 10
November 6, 2021
IncentivizedVetted ReviewVerified User
We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ad...
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zachary ehrlich
Director - Marketing
PPC Director
Doctors Internet
AdRoll3 years of experience
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Pricing

View all pricing

Essentials

$12

Cloud
per month

Growth

$25

Cloud
per month

Starter

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Product Demos

GDS Demo AdRoll 24122020

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.8
Avg 7.3

Ad Campaigns

Features related to creating and deploying ad campaigns.

4.3
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

1.8
Avg 7.7
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Product Details

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Competitors

AdRoll Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Ad deployment highest, with a score of 8.

The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 19)

AdRoll: Reliable, but can always improve!

Rating: 7 out of 10
Incentivized
January 09, 2020
Verified User
Employee in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
AdRoll
1 year of experience
Use Cases and Deployment Scope
Our digital media team uses AdRoll for dynamic retargeting across a variety of clients. It serves display banners that we provide on sites and social based on audience pools and interest. It is most successful in targeting an audience who has already searched for our specific client's products. It also provides accessible reporting dashboards that we can use to report on metrics to our clients.
Pros
  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
Cons
  • AdRoll tracking on our end has been having issues lately. We are not sure if our tags have not been implemented correctly, or if there is currently a glitch in the system.
  • Unfortunately, sometimes the account reps and internal technicians do not communicate efficiently enough when an issue arises. This causes a slow turnaround for troubleshooting.
  • The overall understanding that the account reps have of their own system needs improvement.
Likelihood to Recommend
AdRoll is great if you need another form of dynamic retargeting for display advertisements for your client. It is a good additional partner to use for large ad campaigns that have money to spend on a variety of targeting tactics. For example, we use AdRoll for dynamic retargeting for many of our clients. One of these clients has a relatively small budget, and we still see good performance.

"Over-Promise and Under-Deliver" - A Cautionary Tale About Using AdRoll

Rating: 1 out of 10
March 14, 2017
AL
Adam Lewis
Founder
Foghorn Labs (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
AdRoll
1 year of experience
View profile
Use Cases and Deployment Scope
We were looking for a programmatic ad platform to help manage and optimize our larger clients' remarketing campaigns. Initially, we started with a couple clients who were interested in testing out the platform, or who had experience running it the past.
Pros
  • Campaign management
  • Access to premium inventory
  • Cross-platform management in a single UI
Cons
  • Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
  • Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
  • Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
  • Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
  • Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
  • Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.
Likelihood to Recommend

I highly recommend looking elsewhere for retargeting solutions. It may have started out as a leader, but it has become a big, slow, poorly managed organization. Their support teams are overworked and under-qualified, so it's really not realistic to rely on them. This would be OK if the interface was more efficient, but it's slow and very manual.

If you're looking for a manual, outdated platform to manage all remarketing campaigns in a single UI, AdRoll is a viable option. However, if you're looking for a qualified, reliable team to manage your remarketing campaigns, look elsewhere.

AdRoll: Hit or Miss

Rating: 5 out of 10
Incentivized
October 23, 2015
Verified User
Account Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
AdRoll
1 year of experience
Use Cases and Deployment Scope
I personally used AdRoll for Facebook and Twitter retargeting for one of our largest clients. The client was education focused. We managed Facebook via the AdRoll interface, but we had to manage Twitter ourselves and in the Twitter interface, so I don't really understand the purpose of AdRoll's role on that platform. Perhaps that has changed now and we can manage all social in the AdRoll interface, which would be helpful.
Pros
  • Customer Support.
  • UI management (for Facebook).
  • Proposal turnaround time.
Cons
  • Merge social platforms into one easy interface for management.
  • My agency rep did not seem very knowledgeable about the product itself.
  • Account manager had basic knowledge regarding optimization tactics.
Likelihood to Recommend
There are other vendors we would probably use instead. Other vendors have quick response times, access to the Facebook API, etc.

With AdRoll, Marketers Can Reach Their Audience Throughout the Entire Customer Journey with Personalized Messaging Using Advanced Segmentation.

Rating: 9 out of 10
Incentivized
February 09, 2018
Verified User
Manager in Marketing
Information Technology and Services Company, 501-1000 employees
Vetted Review
Verified User
AdRoll
2 years of experience
Use Cases and Deployment Scope
When I worked on the agency side, AdRoll was used by my entire Digital Marketing team of about 5-6. Where I'm currently at, a few Digital Marketing Specialists on our Corporate Marketing team use Adroll. It's a great tool for streamlining retargeting ad management, provides robust insights and reporting capabilities and integrates with our Marketing Automation platform, HubSpot.
Pros
  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
Cons
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Likelihood to Recommend
AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support.

Is this retargeting platform right for you?

Rating: 8 out of 10
April 19, 2014
ND
Nadalie Dias
Digital Marketing Specialist
RedEngine Digital (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
AdRoll
2 years of experience
Use Cases and Deployment Scope
We are currently using adroll as our retargeting platform, it helps your non-profit clients meet their fundraising and advocacy goals. It allows us to convert users who have left our clients site before completing our desired call to action. Adroll allows us to address the fact that 98 % of online users do not convert within their first visit to a website. It also allows us to stay top of mind for those users who have already expressed an interest in our client's charitable organization.
Pros
  • Segmentation - They allow your segmentation to be extremely granular and the setup is pretty easy and streamlined.
  • Cookie Splitting- they allow you to split your cookie pool which is great if you are doing any sort of testing, but do not have a tag management solution.
  • tech solutions- when new products are released by Twitter and Facebook they are usually one of the first to receive access to this inventory.
Cons
  • Self -serve implementation of 3rd party ad tags
  • Self-serve adjustments of frequency capping
  • I wish they provided you a latency graph or showed you how soon after a user saw an ad they converted so that you adjust your cookie duration and bidding strategy more effectively.
Likelihood to Recommend
If your client has a large budget you may want to look at a Demand Side Platform that has retargeting capabilities. While AdRoll does purchase inventory based on traditional display criteria (i.e; demographic and psychographics information ) it does not allow you to do so in a self-service manner. DSPs tend to have greater breadth of insights and reporting capabilities as well and their UIs allow for a lot more self- service in setting up your display campaign.

Key Questions I would ask are;
  • What does your backend look like? Is it easy to get your coders to passback macros? Can you easily apply a tag across your entire site?
  • What is your company's/ campaign goal?
  • Do you sell products?
  • Do you have a restrictive budget?
  • Can you creative your own banner ads ?
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