Skip to main content
TrustRadius
AdRoll

AdRoll

Overview

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…

Read more

Learn from top reviewers

In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.

Rating: 1 out of 10
September 11, 2023
Vetted ReviewVerified User
In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be c...
Continue reading
Verified user
Advisor
AdRoll2 years of experience

AdRoll: A retargeting platform that can be used as a supplement to traditional channels

Rating: 7 out of 10
March 3, 2022
IncentivizedVetted ReviewVerified User
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebo...
Continue reading
Lee L Kennedy
Director - Marketing
Analytics Director
TLo Ventures
AdRoll3 years of experience

AdRoll Works! Reach a wider audience and get quality traffic

Rating: 9 out of 10
March 1, 2022
IncentivizedVetted ReviewVerified User
We've used Adroll to reach a wider audience for our Marketing needs.
Continue reading
Garegin Baghdasaryan
Employee - Marketing
Senior Digital Media Manager
Apollo Interactive
AdRoll8 years of experience

A one-stop-shop for your advertising campaigns

Rating: 7 out of 10
November 8, 2021
IncentivizedVetted ReviewVerified User
We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook...
Continue reading
Michael DiMaria
Manager - Marketing
Digital Marketing Manager
Jim's Formal Wear
AdRoll4 years of experience

Adroll has definitely met our expectations

Rating: 9 out of 10
November 6, 2021
IncentivizedVetted ReviewVerified User
We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ad...
Continue reading
zachary ehrlich
Director - Marketing
PPC Director
Doctors Internet
AdRoll3 years of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing

Essentials

$12

Cloud
per month

Growth

$25

Cloud
per month

Starter

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40 per month
Return to navigation

Product Demos

GDS Demo AdRoll 24122020

YouTube
Return to navigation

Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.8
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

4.3
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

1.8
Avg 7.7
Return to navigation

Product Details

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Competitors

AdRoll Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Ad deployment highest, with a score of 8.

The most common users of AdRoll are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 32)

AdRoll Offers a Quick and Easy-to-Use Ad Solution

Rating: 8 out of 10
Incentivized
November 06, 2021
Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employees
Vetted Review
Verified User
AdRoll
1 year of experience
Use Cases and Deployment Scope
Our agency used AdRoll to place digital advertising for our clients. We used it across multiple clients and used it to place ads through multiple platforms The business problem for the agency that was solved was software that enabled us to get moving very quickly. We also felt that the re-targeting "tools" were much more user-friendly than most platform or programmatic tools. The really interesting part about the software is I don't think we were using all of the tools - which means there's a lot to explore and a lot to help small- to mid-sized agencies scale.
Pros
  • Easy to use campaign builder
  • Access to popular ad inventory
  • Easy to use/create dashboard
Cons
  • Clarity around placement of ads
  • Interface for custom audience creation
  • That's really about it!
Likelihood to Recommend
I used AdRoll at my previous agency and liked it. So much so, I am in the process of getting my new agency on board with using AdRoll. The primary reason is that it can be very advantageous for a small agency that doesn't meet many of the programmatic minimum ad buys to use. For many of our clients, re-targeting is also very important. I have found that I can get those types of campaigns up and running much quicker than using a platform directly. Overall, AdRoll is really easy to use and can be a great, low-barrier option for smaller agencies.

"Over-Promise and Under-Deliver" - A Cautionary Tale About Using AdRoll

Rating: 1 out of 10
March 14, 2017
AL
Adam Lewis
Founder
Foghorn Labs (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
AdRoll
1 year of experience
View profile
Use Cases and Deployment Scope
We were looking for a programmatic ad platform to help manage and optimize our larger clients' remarketing campaigns. Initially, we started with a couple clients who were interested in testing out the platform, or who had experience running it the past.
Pros
  • Campaign management
  • Access to premium inventory
  • Cross-platform management in a single UI
Cons
  • Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
  • Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
  • Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
  • Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
  • Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
  • Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.
Likelihood to Recommend

I highly recommend looking elsewhere for retargeting solutions. It may have started out as a leader, but it has become a big, slow, poorly managed organization. Their support teams are overworked and under-qualified, so it's really not realistic to rely on them. This would be OK if the interface was more efficient, but it's slow and very manual.

If you're looking for a manual, outdated platform to manage all remarketing campaigns in a single UI, AdRoll is a viable option. However, if you're looking for a qualified, reliable team to manage your remarketing campaigns, look elsewhere.

Is this retargeting platform right for you?

Rating: 8 out of 10
April 19, 2014
ND
Nadalie Dias
Digital Marketing Specialist
RedEngine Digital (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
AdRoll
2 years of experience
Use Cases and Deployment Scope
We are currently using adroll as our retargeting platform, it helps your non-profit clients meet their fundraising and advocacy goals. It allows us to convert users who have left our clients site before completing our desired call to action. Adroll allows us to address the fact that 98 % of online users do not convert within their first visit to a website. It also allows us to stay top of mind for those users who have already expressed an interest in our client's charitable organization.
Pros
  • Segmentation - They allow your segmentation to be extremely granular and the setup is pretty easy and streamlined.
  • Cookie Splitting- they allow you to split your cookie pool which is great if you are doing any sort of testing, but do not have a tag management solution.
  • tech solutions- when new products are released by Twitter and Facebook they are usually one of the first to receive access to this inventory.
Cons
  • Self -serve implementation of 3rd party ad tags
  • Self-serve adjustments of frequency capping
  • I wish they provided you a latency graph or showed you how soon after a user saw an ad they converted so that you adjust your cookie duration and bidding strategy more effectively.
Likelihood to Recommend
If your client has a large budget you may want to look at a Demand Side Platform that has retargeting capabilities. While AdRoll does purchase inventory based on traditional display criteria (i.e; demographic and psychographics information ) it does not allow you to do so in a self-service manner. DSPs tend to have greater breadth of insights and reporting capabilities as well and their UIs allow for a lot more self- service in setting up your display campaign.

Key Questions I would ask are;
  • What does your backend look like? Is it easy to get your coders to passback macros? Can you easily apply a tag across your entire site?
  • What is your company's/ campaign goal?
  • Do you sell products?
  • Do you have a restrictive budget?
  • Can you creative your own banner ads ?

Give it a try

Rating: 4 out of 10
Incentivized
February 06, 2018
LW
Lee Wheeler
Owner
Intrepid Web Marketing (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
AdRoll
2 years of experience
View profile
Use Cases and Deployment Scope
AdRoll is a network of websites to show banner ads across . It’s larger than Google’s display network so it includes all kinds of websites!
Pros
  • Size of network
  • Ease of uploading materials
  • Ease of management
Cons
  • Billing is difficult on an agency level
  • Higher click costs
Likelihood to Recommend
AdRoll is great for remarketing campaigns for a single client. AdRoll is not able to differentiate their billings between accounts and that complicates things for an agency.

The only retargeting platform you will ever need.

Rating: 10 out of 10
Incentivized
October 25, 2021
Use Cases and Deployment Scope
At DND we used AdRoll primarily for retargeting campaigns across Canada - to get our ads in front of new audiences and drive traffic back to our owned properties - such as website, landing pages, or product pages. We serve in a niche industry - but AdRoll has an excellent database of sources that helped us get in front of potential buyers and prospects in a cost-effective manner. This generated solid top-of-the-funnel prospects and leads for our nurture campaigns.
Pros
  • Dynamic Retargeting
  • Lookalike Targeting Feature
  • Marketing Recipes
Cons
  • Some metrics are not easy to track and attribute
  • Better integration with Hubspot/MAP tools
Likelihood to Recommend
AdRoll is really well suited when you have a good understanding of your target audience. And then you can really get the most out of the platform to get your ad in front of those people. The core feature of AdRoll is its excellent retargeting capabilities and deep database for niche audiences and industries. It's a little less intuitive in media planning and scheduling - there are other tools that work a lot better for that aspect of digital.
Return to navigation