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AdRoll

AdRoll

Overview

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…

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Learn from top reviewers

In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.

Rating: 1 out of 10
September 11, 2023
Vetted ReviewVerified User
In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be c...
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Verified user
Advisor
AdRoll2 years of experience

AdRoll: A retargeting platform that can be used as a supplement to traditional channels

Rating: 7 out of 10
March 3, 2022
IncentivizedVetted ReviewVerified User
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebo...
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Lee L Kennedy
Director - Marketing
Analytics Director
TLo Ventures
AdRoll3 years of experience

AdRoll Works! Reach a wider audience and get quality traffic

Rating: 9 out of 10
March 1, 2022
IncentivizedVetted ReviewVerified User
We've used Adroll to reach a wider audience for our Marketing needs.
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Garegin Baghdasaryan
Employee - Marketing
Senior Digital Media Manager
Apollo Interactive
AdRoll8 years of experience

A one-stop-shop for your advertising campaigns

Rating: 7 out of 10
November 8, 2021
IncentivizedVetted ReviewVerified User
We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook...
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Michael DiMaria
Manager - Marketing
Digital Marketing Manager
Jim's Formal Wear
AdRoll4 years of experience

Adroll has definitely met our expectations

Rating: 9 out of 10
November 6, 2021
IncentivizedVetted ReviewVerified User
We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ad...
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zachary ehrlich
Director - Marketing
PPC Director
Doctors Internet
AdRoll3 years of experience
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Pricing

View all pricing

Essentials

$12

Cloud
per month

Growth

$25

Cloud
per month

Starter

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Product Demos

GDS Demo AdRoll 24122020

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.8
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

4.3
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

1.8
Avg 7.7
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Product Details

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Competitors

AdRoll Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Ad deployment highest, with a score of 8.

The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 49)

Easy to use Advertising and Revenue maker

Rating: 10 out of 10
Incentivized
September 06, 2016
JK
Johan Kuikka
CEO
Trionic Sverige AB (Consumer Goods, 1-10 employees)
Vetted Review
Verified User
AdRoll
5 years of experience
View profile
Use Cases and Deployment Scope
We use it as remarketing tool both for display and for remarketing on Facebook. The company is very serviceable and wants to develop your business as well as their own. They have good communication through their web interface. I also been in touch with their specialists which were helpful and professional.
Pros
  • Essy to use
  • Good overview of your campagins
  • Solid analytics and easy tracking pixel install process.
Cons
  • Well I wish I had time to do better follow ups and initiate more campagins with them.
Likelihood to Recommend
I think their strong suit is in the display and the RTB banner serving so it is a good provider for anyone who wishes to have better revenue and ROI on their campaigns.

AdRoll Success! Easy to use platform that delivers.

Rating: 9 out of 10
Incentivized
November 09, 2021
Verified User
Employee in Marketing
Apparel & Fashion Company, 1-10 employees
Vetted Review
Verified User
AdRoll
3 years of experience
Use Cases and Deployment Scope
Our company uses AdRoll to promote our products, new releases, and sales. We mostly use it to promote social and web advertisements across multiple platforms. Our marketing team is the primary user.
Pros
  • Numerous ad types to choose from
  • Syncs well with Shopify
  • Provides real-time data
Cons
  • Video ads I notice take a longer period of time to get pushed out than static ones
Likelihood to Recommend
We find that it is well suited for syncing our products directly through our site and pushing those out through dynamic ads across multiple social platforms. We find these types of ads work best for us, and they update in real-time. For example, if we have a sale the ads will change on their own to reflect the updated pricing.

Easy to Use and Positive ROI from Ads!

Rating: 8 out of 10
Incentivized
July 29, 2018
Verified User
Manager in Marketing
Information Technology and Services Company, 11-50 employees
Vetted Review
Verified User
AdRoll
1 year of experience
Use Cases and Deployment Scope
AdRoll is being used across our organization by the marketing team for retargeting ads. It is cheaper than using AdWords and more efficient in reaching a larger range of audiences. We didn't have a method to express remarketing ads, so this was perfect for us.
Pros
  • Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
  • I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
  • Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
Cons
  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
Likelihood to Recommend
It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.

Love AdRoll as an easy to use retargeting tool!

Rating: 10 out of 10
Incentivized
September 06, 2017
Verified User
Manager in Marketing
Computer Software Company, 11-50 employees
Vetted Review
Verified User
AdRoll
2 years of experience
Use Cases and Deployment Scope
I use AdRoll in my role as a digital marketing manager to retarget our website visitors with display ads and Facebook ads. As a member of the lead gen/revenue marketing team, I am focused on converting new leads at the top of the marketing funnel. Adroll helps bring in a consistent number of conversions on our content each month, depending on what we are promoting in our display ads. AdRoll helps us keep website visitors engaged after they visit for the first time.
Pros
  • Ad placement. Our ads see good engagement where AdRoll places them.
  • Campaign customization. There are many targeting and budget options within the campaign setup.
  • Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
  • Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.
Cons
  • I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
  • Examples of high performing display ads, suggestions on how to improve design and conversions.
  • Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.
Likelihood to Recommend
AdRoll is super helpful if you are looking to re-engage specific segments of your website traffic. It works best if you have enough web traffic each month to set up ad groups that include and exclude groups of visitors for more targeted ad campaigns. AdRoll also offers great options for retargeting on Facebook which is usually super effective.

AdRoll Offers a Quick and Easy-to-Use Ad Solution

Rating: 8 out of 10
Incentivized
November 06, 2021
Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employees
Vetted Review
Verified User
AdRoll
1 year of experience
Use Cases and Deployment Scope
Our agency used AdRoll to place digital advertising for our clients. We used it across multiple clients and used it to place ads through multiple platforms The business problem for the agency that was solved was software that enabled us to get moving very quickly. We also felt that the re-targeting "tools" were much more user-friendly than most platform or programmatic tools. The really interesting part about the software is I don't think we were using all of the tools - which means there's a lot to explore and a lot to help small- to mid-sized agencies scale.
Pros
  • Easy to use campaign builder
  • Access to popular ad inventory
  • Easy to use/create dashboard
Cons
  • Clarity around placement of ads
  • Interface for custom audience creation
  • That's really about it!
Likelihood to Recommend
I used AdRoll at my previous agency and liked it. So much so, I am in the process of getting my new agency on board with using AdRoll. The primary reason is that it can be very advantageous for a small agency that doesn't meet many of the programmatic minimum ad buys to use. For many of our clients, re-targeting is also very important. I have found that I can get those types of campaigns up and running much quicker than using a platform directly. Overall, AdRoll is really easy to use and can be a great, low-barrier option for smaller agencies.
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