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AdRoll

AdRoll

Overview

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…

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Pricing

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Essentials

$12

Cloud
per month

Growth

$25

Cloud
per month

Starter

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Product Demos

GDS Demo AdRoll 24122020

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.8
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

4.3
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

1.8
Avg 7.7
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Product Details

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Ad deployment highest, with a score of 8.

The most common users of AdRoll are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 26)

AdRoll Keeps Us Rolling

Rating: 8 out of 10
March 18, 2015
AS
Vetted Review
Verified User
AdRoll
1 year of experience
Adroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.
  • It has easy set up, you can have a campaign set up in minutes.
  • The metrics are easy to read and provide the information we're looking for.
  • The support team have been helpful and responsive.
Cons
  • Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
  • Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
  • The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.
The main hurdle is web traffic. If a new site is launched it likely wont have enough web traffic to make a remarketing campaign effective.

AdRoll rocks

Rating: 10 out of 10
March 27, 2019
CK
Vetted Review
Verified User
AdRoll
3 years of experience
We use AdRoll across the entire organization and it’s one of the requirements for working with us from a consulting standpoint. We've found that AdRoll is the easiest third-party remarketing marketing tool to implement.
  • Track conversions are extremely simple. The interface is clean and easy to navigate.
  • AdRoll will custom create banners if you ask them.
  • They have clear and detailed instructions on how to do everything.
  • Their support goes above and beyond and makes me feel confident that they can get the job done.
Cons
  • I would like to see more reporting on where my ads are showing.
  • Would like to see a native ad-builder where I could create ads myself.
  • Would like to see if client reports could be emailed to me weekly.
AdRoll is a great third-party remarketing tool that allows virtually any business to set up and run. Unfortunately, if you’re just starting out and don’t have a lot of traffic, you really won’t get any benefits from this. While I would still suggest installing the pixel if your site is new, it takes a certain amount of use for remarketing to benefit you.

On a roll

Rating: 9 out of 10
October 14, 2016
KS
Vetted Review
Verified User
AdRoll
3 years of experience
AdRoll supports our retargeting efforts domestically and abroad. Compared to other retargeting vendors, I find that AdRoll puts a lot of emphasis on providing its clients with a robust account team that does 90% of the heavy-lifting to manage the campaigns. From campaign set-up to ad creation and reporting, you can rely on AdRoll to be an extension of your marketing team. We communicate with them on a weekly basis and have bi-monthly calls. All this at no extra cost. If you have a small in-house marketing team, this can be very valuable.
  • Dynamic retargeting ads have been very effective with AdRoll. And they've allowed us to slice and dice our catalog very effectively.
  • Segmentation! Segmentation! Segmentation! From behavioral audience segmenting, to URL based segments, or CRM audiences, there's a lot of flexibility in the platform.
Cons
  • Reporting by geo would be nice.
  • Integration with enterprise-level ESPs. Updating CRM lists is currently inefficient.
AdRoll is a good solution, but may not be appropriate for a new website or a site with low traffic. Make sure you set some clear CPA goals.

In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.

Rating: 1 out of 10
September 11, 2023
Vetted Review
Verified User
AdRoll
2 years of experience
In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be careful to only subscribe to their service if you live in the US. I think the support is terrible, they will do anything to keep your money without them compromising on anything. My experience has been that basically, they will be always right, the customer is never right.
  • channel ads
Cons
  • Support
  • Customer Service
  • Functionality
  • Compatiblity
  • Support for other currencies
  • Their offer
In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be careful to only subscribe to their service if you live in the US. I think the support is terrible, they will do anything to keep your money without them compromising on anything. My experience has been that basically, they will be always right, the customer is never right.

Excellent Marketing and Prospecting Tool for Small Businesses

Rating: 7 out of 10
October 08, 2019
JW
Vetted Review
Verified User
AdRoll
2 years of experience
Aspen is in the early stages of developing an e-commerce B2C business after 25+ years primarily focused globally on B2B sales. AdRoll was used by our B2C business for retargeting. We used AdRoll to follow up with website visitors that didn't convert on the initial visit.
  • The interface is easy to use and quick to learn.
  • Extensive variety of templates for ads.
  • Ads are easy to customize.
  • Reports to evaluate the performance of campaigns.
Cons
  • Pricing is a challenge; while using there wasn't a fixed fee. Fees are based upon interactions with ads and emails.
  • It takes a good month to get clear and accurate reports. I would like more real-time reporting.
AdRoll is an easy way to approach digital marketing and retargeting as well as prospecting. It is relatively easy to set-up to begin data tracking for your website. That said, it is imperative to invest time to know the product and its support, retarget program is only successful if its set-up properly to track website visitors and know if the advertising is converting to sales. If you have a small retargeting campaign you would like to run - AdRoll is the perfect tool for you. It is not built for scale, we had issues when we'd try to segment out user groups, refine data parameters about the targeted user groups.
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