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AdRoll

AdRoll

Overview

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…

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Learn from top reviewers

In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.

Rating: 1 out of 10
September 11, 2023
Vetted ReviewVerified User
In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be c...
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Verified user
Advisor
AdRoll2 years of experience

AdRoll: A retargeting platform that can be used as a supplement to traditional channels

Rating: 7 out of 10
March 3, 2022
IncentivizedVetted ReviewVerified User
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebo...
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Lee L Kennedy
Director - Marketing
Analytics Director
TLo Ventures
AdRoll3 years of experience

AdRoll Works! Reach a wider audience and get quality traffic

Rating: 9 out of 10
March 1, 2022
IncentivizedVetted ReviewVerified User
We've used Adroll to reach a wider audience for our Marketing needs.
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Garegin Baghdasaryan
Employee - Marketing
Senior Digital Media Manager
Apollo Interactive
AdRoll8 years of experience

A one-stop-shop for your advertising campaigns

Rating: 7 out of 10
November 8, 2021
IncentivizedVetted ReviewVerified User
We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook...
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Michael DiMaria
Manager - Marketing
Digital Marketing Manager
Jim's Formal Wear
AdRoll4 years of experience

Adroll has definitely met our expectations

Rating: 9 out of 10
November 6, 2021
IncentivizedVetted ReviewVerified User
We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ad...
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zachary ehrlich
Director - Marketing
PPC Director
Doctors Internet
AdRoll3 years of experience
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Pricing

View all pricing

Essentials

$12

Cloud
per month

Growth

$25

Cloud
per month

Starter

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Product Demos

GDS Demo AdRoll 24122020

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.8
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

4.3
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

1.8
Avg 7.7
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Product Details

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Competitors

AdRoll Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Ad deployment highest, with a score of 8.

The most common users of AdRoll are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 16)

User-friendly platform

Rating: 9 out of 10
Incentivized
May 16, 2018
Verified User
Manager in Marketing
Internet Company, 51-200 employees
Vetted Review
Verified User
AdRoll
5 years of experience
Use Cases and Deployment Scope
Our marketing team uses AdRoll for retargeting and prospecting.
Pros
  • Creating prospecting lists to attract new users.
  • Making a user-friendly experience for retargeting.
  • An account management team to make success easy.
Cons
  • The focus on view through conversions isn't helpful for teams that need to track through the pipeline
  • ABM seems like a great tool, but the subscription cost is prohibitive
Likelihood to Recommend
AdRoll prospecting does a great job of bringing in new clients through prospecting.

Satisfied with Adroll but not best in class

Rating: 6 out of 10
April 25, 2014
Verified User
Employee in Marketing
Retail Company, 201-500 employees
Vetted Review
Verified User
AdRoll
2 years of experience
Use Cases and Deployment Scope
We initially used Adroll's platform for our retargeting and Facebook Exchange
Pros
  • User friendly interface - Reporting, summary, analytics was easy to pull
  • Facebook Exchange retargeting
  • Conversion was easy to track
Cons
  • Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
  • ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.
Likelihood to Recommend
Make sure it is clear what your KPIs are and that Adroll's services align with your goals
Analytics and Strategy related questions
ROI expectations

Retarget Website Traffic and SaaS Users

Rating: 7 out of 10
Incentivized
February 06, 2018
Verified User
Director in Marketing
Computer Software Company, 11-50 employees
Vetted Review
Verified User
AdRoll
4 years of experience
Use Cases and Deployment Scope
We used AdRoll to retarget various groups of website visitors and product users to move them further down the funnel of becoming a paid user. Our solution was a freemium solution with both an individual and team paid plan. We had AdRoll deeply integrated to be able to track both website visitors as well as users.
Pros
  • Retarget website visitors based on the specific pages they visited
  • Retarget product users based on the pages/features they did OR did not use
  • Increase product usage by targeting high potential users with value of our paid solution
  • Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet
Cons
  • When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
Likelihood to Recommend
  • It's great to supplement the work you are already doing to get visitors to the website - use AdRoll to retarget people who have visited your website > visited X page OR done X action > to push them further along your funnel
  • It's also interesting to use to retarget users who you believe are high-value but HAVE NOT completed a specific action. For example, you could retarget your engaged users who DID NOT visit your plan upgrade page yet OR perhaps they did not discover a page/feature that is critical to them becoming an avid user.
  • It's not a fallback option for solving your traffic volume issues. You need a good amount of traffic for retargeting to be relevant.

AdRoll: A True Winner

Rating: 10 out of 10
Incentivized
October 29, 2018
SC
Stefanie Cash
Digital Marketing Manager
Caradonna Adventures (Hospitality, 11-50 employees)
Vetted Review
Verified User
AdRoll
2 years of experience
View profile
Use Cases and Deployment Scope
The marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.
Pros
  • Retargeting
  • Prospecting
  • Trackability
Cons
  • Management of old campaigns
  • Ability to delete drafts
  • More social integration
Likelihood to Recommend
AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.

Is this retargeting platform right for you?

Rating: 8 out of 10
April 19, 2014
ND
Nadalie Dias
Digital Marketing Specialist
RedEngine Digital (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
AdRoll
2 years of experience
Use Cases and Deployment Scope
We are currently using adroll as our retargeting platform, it helps your non-profit clients meet their fundraising and advocacy goals. It allows us to convert users who have left our clients site before completing our desired call to action. Adroll allows us to address the fact that 98 % of online users do not convert within their first visit to a website. It also allows us to stay top of mind for those users who have already expressed an interest in our client's charitable organization.
Pros
  • Segmentation - They allow your segmentation to be extremely granular and the setup is pretty easy and streamlined.
  • Cookie Splitting- they allow you to split your cookie pool which is great if you are doing any sort of testing, but do not have a tag management solution.
  • tech solutions- when new products are released by Twitter and Facebook they are usually one of the first to receive access to this inventory.
Cons
  • Self -serve implementation of 3rd party ad tags
  • Self-serve adjustments of frequency capping
  • I wish they provided you a latency graph or showed you how soon after a user saw an ad they converted so that you adjust your cookie duration and bidding strategy more effectively.
Likelihood to Recommend
If your client has a large budget you may want to look at a Demand Side Platform that has retargeting capabilities. While AdRoll does purchase inventory based on traditional display criteria (i.e; demographic and psychographics information ) it does not allow you to do so in a self-service manner. DSPs tend to have greater breadth of insights and reporting capabilities as well and their UIs allow for a lot more self- service in setting up your display campaign.

Key Questions I would ask are;
  • What does your backend look like? Is it easy to get your coders to passback macros? Can you easily apply a tag across your entire site?
  • What is your company's/ campaign goal?
  • Do you sell products?
  • Do you have a restrictive budget?
  • Can you creative your own banner ads ?
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