TrustRadius Insights
The Verizon Media or Oath DSP, formerly known as One by AOL, is utilized by trading desk users to create programmatic media ads for large …
Overview
What is Yahoo DSP?
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech.…
Recent Reviews
Product Details
- About
- Tech Details
What is Yahoo DSP?
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.
Yahoo DSP Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(38)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
The Verizon Media or Oath DSP, formerly known as One by AOL, is utilized by trading desk users to create programmatic media ads for large companies across multiple markets. This platform has proven to be particularly valuable for the Programmatic Department at PlatformGSK, where my team and I use it to buy programmatically for our clients. The pay-per-click service offered by Oath allows our clients to purchase ads on Yahoo spaces and effectively target potential customers, especially those who primarily use mobile devices. With transparent reporting, accurate targeting, and enhanced brand safety, the platform offers a preferred choice over traditional programmatic ad marketplaces. In addition to its benefits in the client acquisition process, Yahoo Search has played a significant role in helping us attract new clients at a low cost.
Another use case for this product is its ability to assist with audience targeting and display advertising monetization. Oath is employed by our programmatic team to accurately target audiences and effectively monetize display advertising for our media company that operates multiple websites. The predictive audience features in Prospecting and the retargeting procedure have proven valuable in our advertising efforts. Additionally, ADTECH serves as a consolidated platform for managing accounts and streamlining work processes within our organization, providing easy access to materials for everyone. Brightroll has also been used as a video buying vehicle, offering efficient pricing and connecting us with skilled contacts who understand the needs of agencies and clients alike.
While One by AOL was initially implemented to address ad-tech needs and assist with remnant ads, it is now being phased out due to various issues. However, the platform's various features continue to be beneficial in meeting the diverse requirements of advertisers and publishers alike.
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
October 29, 2022
Happy with platform, but expectant for improvements
- Customer support
- Easy to learn
- Based on data
- Not the best interface for users
- Needs an update
- Sometimes runs slow
April 26, 2022
An excellent alternative to Google Ads
- For any other marketing initiatives, Yahoo! is an excellent supplement.
- Since many individuals see our ads, the return on investment (ROI) is rather good for us.
- It's a simple system to utilize in terms of inventory management, branding, and other aspects of customer support.
- A more user-friendly interface is needed because the current one is difficult to use.
- In comparison to Google Ads, Search Ads see substantially less traffic.
- I found the system to be substantially sluggish than any other platform I had ever utilized.
- Lots of targeting options for campaigns.
- Intuitive tool.
- Leaves a lot of freedom for the analyst to develop campaigns.
- Higher inventories for audience targeting
- Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
- More dynamism to achieve better performance in campaigns
January 30, 2020
Like being punched in the face every day you go to work? Then ONE by AOL is for you.
- Customer support is great.
- Data sources show lots of customer insights.
- Awful UI.
- Slow system.
January 10, 2020
Whatever name you prefer, One by AOL is worth testing!
- Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
- Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
- Pixels & Rules - compared to other DSPs, the setup is a platform for creating pixels, and rules are less intuitive or clear to follow.
March 09, 2019
Quick & Simple
- Targeting is positive.
- Easy to work with from a planning perspective.
- Has shown positive performance.
- Viewability is not always the best.
- Can not always stack up against premium partners.
March 09, 2019
Oath Review
- Monetize display inventory.
- Customer Service.
- Availability to monetize other forms of digital advertising.
- Reporting
- UI
- Video
October 25, 2017
AdTech: Simple, Streamlined, Fantastic
- Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
- Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
- Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
- The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
- AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
- Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
October 24, 2017
Brightroll review
- Yahoo audience data give accurate targeting.
- Transparent reporting helps give more control over buys.
- Premium inventory means quality coupled with reach.
- Oath network may give priority to sites on the Yahoo network.
- Reporting interface is clunky and somewhat slow.
- UX seems to take precedence over functionality.
October 21, 2015
Brightroll for Efficiency/Reach
- Customer Service - easy to reach staff
- Efficient and Competitive Pricing
- Site List Transparency - we weren't too thrilled that our site list was only partial
- Performance was less than desired - our client wanted to see better click through rates and video completion rates