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Affinity has become an invaluable tool for sales and business development teams, as it allows them to gather intelligence on target …
Overview
What is Affinity?
Affinity (or Project Affinity) headquartered in San Francisco supplies pipeline automation with automatic data and file capture with deduplication, task reminders, sales team efficiency reporting, as well as the platform's machine learning collective intelligence engine for judging the relationship strength…
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What is Affinity?
Affinity (or Project Affinity) headquartered in San Francisco supplies pipeline automation with automatic data and file capture with deduplication, task reminders, sales team efficiency reporting, as well as the platform's machine learning collective intelligence engine for judging the relationship…
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What is Affinity?
Affinity Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Affinity (or Project Affinity) headquartered in San Francisco supplies pipeline automation with automatic data and file capture with deduplication, task reminders, sales team efficiency reporting, as well as the platform's machine learning collective intelligence engine for judging the relationship strength salespersons are developing or to uncover the next best lead to contact.
Reviewers rate Support Rating highest, with a score of 9.3.
The most common users of Affinity are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Affinity has become an invaluable tool for sales and business development teams, as it allows them to gather intelligence on target companies and individuals. Users appreciate the daily email updates from Affinity, which provide social media or news mentions of prospects, enabling personalized outreach. Additionally, Affinity's seamless integration with Outlook and smart features make data entry easier compared to other CRM options. The software serves as a comprehensive CRM across organizations, effectively organizing potential and existing clients. Users find it easy to enter and track interactions between interested parties, ensuring that no important details are missed.
In addition to its CRM capabilities, Affinity's suite of tools for editing photos and creating graphic designs makes it highly valuable for users who work with videos and photographs regularly. The freedom to edit photos and create designs without a monthly subscription is a major advantage that users appreciate. Affinity Photo and Designer have gained popularity as budget alternatives to Adobe Photoshop and Illustrator, providing a more affordable solution for small companies. Despite being more cost-effective, Affinity's features provide a nearly indistinguishable set of capabilities compared to Adobe products, making it an attractive choice for users seeking quality photo and design tools. Furthermore, Affinity is frequently used by venture capital firms to manage relationships with prospective investments and other investors. Its list features enable easy organization and sorting of contacts based on priority, location, status, and last contact date. This allows users to efficiently track and manage their relationships while maintaining clear visibility of data and generating reports to improve communication within organizations.
Seamless Integration with Gsuite Gmail: Several users have expressed their satisfaction with Affinity's seamless integration with Gsuite Gmail, allowing for easy access to social media and news mentions of target companies and individuals. This feature has significantly enhanced their ability to gather relevant information efficiently.
User-Friendly Presentation of Information: Many reviewers have praised Affinity for its user-friendly manner of presenting information. The software's intuitive design and navigation make it easy for users to understand and organize data effectively, resulting in improved productivity.
Ease of Use and Well-Designed User Interface: Numerous users have appreciated the ease of use offered by Affinity's well-designed user interface. They find it intuitive and easily adaptable for tasks such as manipulating colors, editing photos, and performing graphic design tasks effectively.
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Intrusive Gsuite add-on: Some users have found the Gsuite add-on in Affinity to be intrusive and overwhelming, as it takes up valuable screen real estate and makes the web dashboard feel busy.
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Limited features with paid subscription: Several reviewers have mentioned that they were disappointed to find that certain features in Affinity are only available with a paid subscription. They suggested that having a preview or trial of these features before committing to payment would be helpful.
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Choppiness when working with large data sets: Users have reported experiencing choppiness and encountering bugs when interacting with large data sets in Affinity, which hampers their ability to navigate smoothly through the page.
Attribute Ratings
Reviews
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February 07, 2019
Intel For Target Companies and Individuals
Nudge.ai is being used by sales and business development. It is a great source of intel on target companies and individuals. The daily email is reviewed for social media or news mentions, which can then be used in outreach to the prospect. Something like, "Congratulations on being named an employee of the year," gives us a great way to stay connected and top of mind.
- Locates social media and news mentions of target companies and individuals
- Integrates seamlessly with Gsuite Gmail
- Info is presented in a very user-friendly manner
- The Gsuite add-on can be a little intrusive in that it takes up screen real estate
- Web dashboard is a little busy, so it can be overwhelming out the gate
- Some of the features are only available with the paid subscription—giving a "taste" would be helpful in assessing whether to pay or not
- Haven't quantified, but saves hours of personal time researching.
- Keeping contacts/prospects top of mind keeps them from slipping away, so helps to avoid loss of revenue.
- Brings contacts/companies not on your target list into view, so adding pipeline and potential revenue.
Nudge.ai is in a fairly unique space. It isn't quite a CRM, it isn't quite a social or news channel. But, it has aspects of all. Nudge.ai was chosen because it allowed us to use one tool for multiple purposes. LinkedIn Sales Navigator is probably the closest to Nudge.ai but is less automated. Sales Navigator requires more setup and care and feeding. Nudge.ai just kind of works.
1
The business functions represented by the person in our organization using Nudge.ai are sales and business development. Nudge.ai is a prospecting tool, we also use the tool to find mentions and news to give us reasons to reach out to our prospects. We do something very similar for existing clients.
1
Nudge.ai is very easy to use, so we really don't need anyone specific with specific skills to support it. The users are their own support team, using online support/help desk for any questions. Nudge.ai runs very smoothly for us, and we don't expect to need to bring in support folks in the future.
- Find social mentions for prospects
- Find news mentions for prospects
- Find social and news mentions for clients to give an additional touchpoint
- Unearth new sales opportunities by reading industry-specific mentions in Nudge
- Keep on top of key contact activities through social mentions and news mentions
- As a way to prep for meetings by reviewing Nudge data prior to meeting
- Setting up watch groups
Not Available
I was having trouble getting Nudge to sync up with my Gsuite Gmail account. It had been working, and then stopped. I was able to reach out to Support and get a super quick response. My expectation was that it would take a day or so, but I had the answer I needed in a matter of minutes.