TrustRadius Insights
Agillic has proven to be an indispensable tool for businesses seeking to customize communication and improve relevance across multiple …
Overview
What is Agillic?
Agillic is a customer marketing platform that empowers businesses to create personalized and dynamic omnichannel customer experiences. It caters to businesses of all sizes, including small and medium-sized enterprises (SMEs) and large enterprises. Agillic is utilized by marketing professionals, customer...
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What is Agillic?
The Agillic omnichannel marketing automation platform, from the company of the same name in Copenhagen, enables brands to work with data-driven insights to create, automate and send personalised communication to millions.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://agillic.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Tech Details
What is Agillic?
Agillic is a customer marketing platform that empowers businesses to create personalized and dynamic omnichannel customer experiences. It caters to businesses of all sizes, including small and medium-sized enterprises (SMEs) and large enterprises. Agillic is utilized by marketing professionals, customer experience managers, digital marketers, e-commerce managers, CRM managers, retailers, financial institutions, charities and NGOs, as well as subscription-based businesses.
Key Features
Personalized Communication to Targeted Audiences: Agillic enables businesses to leverage data, content, and dynamic personalization to deliver unique and tailored customer experiences. It facilitates the delivery of relevant and targeted communication to specific customer segments efficiently.
Proven Revenue Growth: Agillic has a track record of driving significant revenue growth for businesses, with proven increases ranging from 20% to 40%. By leveraging data, content, and personalization, Agillic helps businesses optimize their marketing efforts and achieve revenue growth.
Flexible and Adaptable Data Model: Agillic offers a versatile data model that allows businesses to capture, manage, and leverage customer data effectively. The platform supports the integration and activation of first-party data, enabling businesses to utilize their own data for targeted marketing campaigns.
Efficient Time-to-Market: Agillic provides businesses with a quick time-to-market, enabling them to launch marketing campaigns in weeks rather than months. The platform offers user-friendly tools and templates that streamline the campaign creation process.
GDPR Compliance and Data Security: Agillic prioritizes data security and compliance with the General Data Protection Regulation (GDPR). The platform ensures that customer data is handled securely and in accordance with data protection regulations. Agillic provides businesses with tools and features to effectively manage consent and privacy preferences.
Integration with Leading Media Platforms: Agillic allows businesses to integrate and activate their first-party data on leading media platforms. This integration empowers businesses to leverage their customer data for targeted advertising and marketing campaigns across multiple channels.
Synergy between Owned and Paid Media: Agillic helps businesses maximize their marketing impact by leveraging both owned and paid media channels. The platform enables businesses to create consistent and personalized communication across owned channels, such as email and SMS, as well as paid media channels.
Dynamic and Centralized Content Creation: Agillic offers dynamic and centralized content creation capabilities, enabling businesses to create personalized and engaging content. The platform provides tools for content creation, management, and optimization, ensuring consistency and relevance across all communication channels.
Customizable Customer Experiences: Agillic goes beyond the limitations of standard suite solutions by offering flexible and customizable features. The platform allows businesses to configure and personalize their customer experiences to address their unique challenges and requirements.
Tailored Customer Experiences: Agillic empowers businesses to move beyond the one-size-fits-all approach of standard suite solutions. The platform enables businesses to create personalized and relevant customer experiences that resonate with their target audience.
Agillic Integrations
Agillic Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Agillic has proven to be an indispensable tool for businesses seeking to customize communication and improve relevance across multiple channels. Users praise the platform for its ability to centralize marketing efforts, solving the problem of fragmented and disconnected activities. By streamlining marketing tasks, Agillic saves valuable time and money while ensuring more organized, effective, and efficient campaigns.
One of the key problems that Agillic successfully addresses is the harmonization of different marketing strategies within organizations. Users appreciate how the platform facilitates the management of various elements such as CRM, Customer Service, and CDP, ensuring equilibrium in their approach and offerings to clients. Additionally, Agillic's powerful mini CPD and world-class segmentation engine have been game-changers in the industry, enabling effective segmentation and personalized communication.
Another crucial business problem solved by Agillic is the ability to achieve brand-specific automation. Users have reported increased productivity as they can build automated emails tailored to their brand's needs. Furthermore, Agillic offers great marketing automation tools that support omni-channel marketing, reducing resources spent on expensive methods like SMS.
Overall, users value Agillic for its ability to analyze audience data, investigate insights, and solve communication problems effectively. With its user-friendly interface and short learning curve, teams can quickly implement the platform and start automating marketing tasks, thereby improving team efficiency.
Powerful Platform: Multiple reviewers have highlighted Agillic as a powerful platform that can handle large amounts of data and support global marketing campaigns. Users appreciate the scalability and robustness of the software, allowing them to effectively manage their marketing efforts on a large scale.
Customization and Personalization: Many users have praised Agillic for its ability to customize the user flow and personalize dialogue flows across different channels. Reviewers value the flexibility provided by Agillic in tailoring messages to specific segments based on demographics and behavior, resulting in more targeted and engaging marketing campaigns.
Ease of Use: Several reviewers have commended Agillic for its ease of use compared to other vendors. Users appreciate how simple it is to set up campaigns, retrieve customer data, and monitor campaign performance in real-time. The intuitive nature of the platform makes it easy for non-technical users to navigate and achieve their communication goals efficiently.
Heavy and Outdated UI/UX: Some users have expressed dissatisfaction with the UI and UX of Agillic, stating that it feels heavy and outdated.
Lack of Stability: Several reviewers have mentioned that the platform lacks stability, with issues being attributed to both Agillic and user error.
Limited Reporting Features: The reporting feature in Agillic has been criticized by some users who feel that it is not great and could be improved to provide more comprehensive analytics.