AgoraPulse has introduced me to tools, social media metrics, and analyzing capabilities that I was unaware had existed. It's an absolute marketing essential and critical piece to building my business and brand, and an effective tool to calculate the impact of my company's social media reach. Managing all my sites on one platform saves me a lot of time and I love how I can build my brand continuously while I sleep. The interface is very easy to use with a nice graphic layout, and provides solid reporting material that can be used to provide to higher-ups or potential clients who are interested in partnering with your company or brand. I now have a good understanding of which marketing efforts are building my brand, and now that I discovered AgoraPulse, I feel that I am given an advantage in the social media race with my competitors. It's become something I use on a daily basis and I'm excited to explore every feature that it provides.