The most in-depth, convenient site crawler out there
We use Ahrefs Site Explorer for fixing issues on current client websites mainly. It provides a wonderful overview of every aspect of a …
Starting at $99 per month
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What is Ahrefs?
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…
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Popular Features
- Keyword analysis (65)9.393%
- Backlink management (66)8.888%
- SERP ranking tracking (64)8.787%
- Competitive analysis (66)8.686%
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Pricing
Lite
$99.00
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Standard
$179.00
Cloud
per month
Advanced
$399.00
Cloud
per month
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Ahrefs?
Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.
Ahrefs all-in-one SEO toolset can help users with:
Ahrefs all-in-one SEO toolset can help users with:
- Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
- Link Building: find the strongest backlink opportunities in a niche
- Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
- Website Audit: find what SEO issues a website has and learn how to fix them
Content Research: discover the most popular content on any topic and find the best ideas for content - Rank Tracking: track search rankings along with competitors'
- Mentions Monitoring: get email alerts every time a brand is mentioned online.
Ahrefs Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
Ahrefs Screenshots
Ahrefs Video
Ahrefs Demo
Ahrefs Competitors
Ahrefs Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish |
Frequently Asked Questions
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
Reviewers rate Global SEO highest, with a score of 9.4.
The most common users of Ahrefs are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various business problems. Users have found Ahrefs to be an essential tool for workflow speed and project management, as it allows them to complete 90% of their SEO research within the platform. With features like the site explorer and keyword tool, users are able to gain a comprehensive view of a website's link profile, analyze overall performance, track keyword rankings, and identify backlink opportunities. Ahrefs also helps users conduct competitor research, track website performance, monitor backlinks, and develop off-page SEO strategies. The platform is highly recommended for digital marketers and SEO professionals due to its continuous addition of new tools and its ability to provide detailed data for designing effective SEO and marketing campaigns. The user-friendly interface and responsive support team further enhance the user experience with Ahrefs. Overall, Ahrefs is considered a go-to tool for conducting in-depth website audits, tracking progress over time, and staying ahead in the competitive world of SEO.
Comprehensive Platform: Users have consistently praised Ahrefs for being a comprehensive platform with all the main features needed for SEO. They appreciate having access to competitor research, keyword research, website audit, content research, and rank tracking all in one place. Valuable Backlink Data: Many users consider Ahrefs to have the best backlink data in the industry compared to other tools. They find the large and up-to-date backlink database extremely valuable for tracking new backlinks, broken backlinks, and anchor text of links over time. Useful Keyword Data: A significant number of users find Ahrefs' keyword data to be extremely valuable. While some rank it as the second best in this category, they still consider the data provided comparable to top-ranked players.
Complex and Difficult User Interface: Several users have expressed frustration with the complex and difficult-to-navigate user interface of Ahrefs, particularly for new users. They suggest that guided flows would be helpful in assisting new users to find the necessary features easily.
Weak Keyword Research Abilities: Some users feel that the keyword research abilities of Ahrefs are weaker compared to its competitors. This limitation may hinder their ability to perform comprehensive keyword analysis and affect their overall SEO strategy.
Expensive Price Point: The price of Ahrefs is considered to be expensive by some users, which may be prohibitive for those on a tight budget or smaller businesses.
Users have made several recommendations based on their experience with Ahrefs. The most common recommendations are as follows: Use Ahrefs for comprehensive SEO, including link gathering, analyzing website backlink profiling, and keyword research. It is also beneficial for backlink building, on-page SEO, and competitor analysis. Setting up profiles completely is crucial to take advantage of all the features and benefits. Users highly recommend watching tutorials on Ahrefs' YouTube channel to learn how to effectively use the tool. Trying out the trial plan is advised to assess if it meets individual requirements before subscribing. Overall, users find Ahrefs to be a valuable tool for various aspects of SEO and suggest using it alongside other tools for a well-rounded strategy. However, it may not be as suitable for beginners in the field.
Attribute Ratings
Reviews
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September 29, 2023
Great SEO toolkit for all aspects of SEO
Score 10 out of 10
Vetted Review
Verified User
Aherfs is the primary tool we use for all SEO purposes in order to drive organic growth and generate revenue. It's a great tool for analyzing the organic competitive landscape, conducting technical SEO audits, researching new keyword opportunities and monitoring and reporting on the position of already ranked keywords. Combined, all these features are a great way to stay on top of organic performance and ahead of the competition.
- Competitor Analysis
- Technical SEO Audits
- Keyword tracking
- Content analyses
- Backlink audits
- Internal linking recommendations
- Bulk exports of data
- Data visualization
March 29, 2023
Ahrefs, A slight edge over Semrush
Score 7 out of 10
Vetted Review
Verified User
The best feature that I use about Ahrefs is the keyword tool. One feature that Ahref is better than the other products is the backlink report. Ahrefs gives me a more detailed information on the backlink link than any other tools I have used. I am usually satisfied with the results that Ahrefs shares with me concerning my website. However, I find Ahrefs pricing a bit toward the higher side. May be the team can decrease the prices or add some discounts etc.,
- Backlink Report
- SEO Audits
- Keyword Research
- Topic research
- competition analysis
- A better view at rankings. Sometimes the rankings are not correct.
- Price point is a bit too high.
- The SEO audit should be available in the free version
March 02, 2023
Ahrefs - Your One-Stop Shop for SEO Insights, Analysis, and Actionable Recommendations
Score 9 out of 10
Vetted Review
Verified User
I have used Ahrefs for keyword research, SEO audits, and backlink monitoring. Ahrefs claims to have the biggest database for keywords to research and likely it is true. The platform has helped me research keywords that have high volume but low competition. The platform can also throw alerts for any links that your competitor acquires through email alerts.
- Ahrefs can perform keyword research helping me find low-competition keywords to rank quickly.
- It is also a very good tool to perform SEO audits for a website.
- I constantly monitor a few of my competitors to check their link-building lists. Any new links they build are an opportunity to build a link from my platform.
- They should have Google Search Console integration wherein ranks of Google Search Console and ranks of Ahrefs keyword tracker can be compared.
- At times, the platform throws fake alerts for links acquired by competitors.
- The platform could potentially help in understanding new pages created by competitors.
We use Ahrefs primarily on the consumer marketing team, but also for our B2B team as well. We use it regularly to discover keyword opportunities and content gaps. The data and metrics used are the best I've seen. Once I used the Ahrefs database of keywords and links, I found myself using SEMRush and Moz less and less.
- Click rate metrics for each keyword
- Content gap analysis
- Best link database I've used
- Useful keyword and link filtering in all reports
- URL rating distribution is a bit confusing and not as useful as Domain rating distribution would be. All sites I've reviewed with this tend to have a very poor distribution here.
- New and lost referring domains links is a bit confusing as well. I've never seen any tool do this chart in a way that makes sense. Dramatic rises and loses tend to send people down the wrong path of investigation. A weighted version (based on DR) would likely be more useful.
April 14, 2021
Ahrefs: A Link Builder's Dream
I typically utilize Ahrefs on a weekly basis to primarily check on my client's backlink profile as well as their competitors. It's useful for me as it helps me develop and monitor my client's off-page SEO strategy. As a company, the SEO department and the PR department are the primary user of this platform, however, our Content department additionally utilizes it as an alternative to Semrush.
- Client Backlink monitoring.
- Competitor off-page SEO strategy research.
- Content ideas based off of strongest backlinks.
- Weaker keyword research abilities compared to competitors.
- Steep learning curve to understand full capabilities.
- Expensive.
February 28, 2020
Wonderful Product
Ahrefs Site Explorer is used by the SEM department in my company as a means to find organic keywords people used to land on our websites. This allows us to target those keywords in our content, giving us one up on our competition. Ahrefs is also very beneficial when doing link building. We can use their link intersect to see what backlinks our competitors have that we don't and go after them.
- Provides us with backlinks
- Provides us with organic keywords lists
- I wish I could filter out more than one keyword
- When looking at information about domain authority it's not very intuitive
Ahrefs Site Explorer is used by the SEO area to find info about backlink profile, backlink strength, etc. for clients, potential clients (sales prospects), and competing sites. We use it for competitor analysis. We use it to see the state of sites' backlink profiles at a glance. We use it to find potential opportunities to get backlinks for our clients.
- Backlink finding
- Analysis of competing sites' backlinks
- Backlink profile thoroughness
- Wish it was a tad cheaper
February 15, 2020
Ahrefs Makes Link Building Less Terrible and That is Why You Need It
We use the Ahrefs Site Explorer as part of our Link Building services. It provides a great way to track how many backlinks we've built over time and how much Domain Rating has changed. It also allows us to look at what sites are linking to our clients' competitors and see if there are any that we can potentially reach out to.
- The platform is easily navigable with tabs on the side to look at different reports. It also provides Info links that you can hover over, which explain specific terms that the system uses. This greatly helps prevent any confusion.
- Great for competitor analysis to see what websites are linking to your competitors. The fact that it lets you look at multiple competitors at the same time to see if they share any links that you don't have is also excellent.
- I wish there were a shorter path from seeing competitor backlinks to seeing what page on those sites is linking to the competitor. If there were a way to do this all from the Link Intersect tool, it would be much easier.
- Organic Keywords report could let you more easily see how rankings change over time.
February 12, 2020
Best in class SEO tool
We use Ahrefs Site Explorer to help us with keyword research, backlink tracking, competitor tracking, and looking at the top pages on our site. It helps us make strategic decisions on our SEO strategy, content creation, and how to work with other departments. Currently, it's only used by our content team and our SEO team, but others have expressed interest in being trained in it.
- Backlink tracking
- Top pages/subfolders
- Visualization of organic keywords drilldown
- Site audit feature is weak
January 18, 2020
Ahrefs: An SEO Tool that Sticks with You
Our department uses Ahrefs Site Explorer for a myriad of things related to SEO, both paid and organic. I specifically use it to determine whether the influencers our company works with have adequate websites that will create positive linking opportunities for our brand. It also helps to evaluate their social channels too!
- Provides Website Traffic for Prospective Partners.
- Link Intersect Tool helps to Find New Niches for Marketing Projects.
- Very Crowded Dashboard.
- The Color Scheme Is Outdated and Could be More User Friendly.
May 01, 2019
Great Tool for Link Building Audits
We use Ahrefs to monitor and evaluate linkbacks, domain rating, and URL rating.
- It's extremely easy to use.
- Data is presented in an easy-to-read manner.
- Great for competitor analysis.
- Keyword position tracking is not as useful as other tools on the market.
February 11, 2019
Awesome Ahrefs
We use Ahrefs to track which organic keywords are bringing users to our websites. We also use it for checking backlinks.
- Providing information about domain ranking
- Retrieving major gaps from our site compared to others
- Listing organic keywords that lead to our websites
- When adding in URLs or domains to check backlinks or major gaps, it sometimes gives you wrong information about the links so maybe putting a description or an example of when you need to select Prefix or domain for the drop down menu would be helpful.
September 18, 2018
Ahrefs rocks for links
Ahrefs is my favorite SEO tool I have used. I have worked at SEO agencies and used all kinds of tools but Ahrefs has stood out to me as the best. The overall link data that you can see is top of the line. Seeing every link your client has and their competitors is important for strategy. It shows detailed keywords and rankings as well. It has been used primarily by marketing departments I have worked in, but at an agency I worked at it was used by the whole company.
- Link data. How many links you have and where they point to
- Overall their data seems the most complete on keywords and rankings compared to other tools
- Broken link identifier is valuable for broken link building
- Price. A little too pricey for small start ups.
- Download row keyword limits with different plans. Other services I have used allow unlimited keyword downloads.
- Felt like there were so many features and tools, that I never took advantage of the whole platform. More training may help.
September 04, 2018
Best All in One SEO tool
Ahrefs provides the best backlink data in the industry and continually updates their platform to better serve users. As a user, I find that I can complete 90% of my SEO research in Ahrefs, which is very important in terms of workflow speed and project management. Aside from backlink data, Ahrefs also provides several other tools in their suite that is comparable to other industry leaders.
- Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
- Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
- Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
- Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
- Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
- No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
July 03, 2018
Ahrefs is my go-to SEO suite
- Ahrefs has a fantastic link index - one of the largest of any of the tools I've used. It's also updated regularly, and picks up new links much faster than competitors.
- The reports available in Site Explorer are built with SEO practitioners in mind - they're the exact reports I need to check the health of our campaigns and optimizations. It's an elegant dashboard.
- The fee only covers a single user license. Other tools (that cost less, at that) will allow multiple users. Right now the delta isn't high enough for me to switch, but if I had to consider a larger team we may give up the tool.
February 01, 2018
Ahrefs for SEO
We use ahrefs in the marketing department to track the backlinks of our website and changes in the backlink profile. We also use it to lookup the backlinks of our competitors to get ideas for getting backlinks.
- Dashboard is very easy to read at a glance and allows us to manipulate data in many different ways to get more insights.
- Index is fresh (compared to most competitors) and it's easy to see the most recent changes in the number of backlinks, referring domains and see the correlation in the changes of rankings and changes in the backlink profile.
- Great tool for tracking most popular URLs and understanding reasons of why those pages rank well or bad.
- The only piece of information that is missing in Ahrefs in my opinion is topics of websites that link to you (i.e. automotive, food, DIY etc.), so it's easier to see which backlinks are most relevant for your website. Majestic SEO provides this information, but the way they present the data and the interface of the tool is very stiff and inconvenient compared to Ahrefs.
November 09, 2017
An amazing tool for SEO research
We used Ahrefs across a number of marketing functions in order to understand what keywords our competitors are using, what type of traction our affiliate partners are having in the industry, and to better understand what our potential customers are searching for. Its keyword crawlers are some of the best in the industry.
- Keywords
- Showing the value of website traffic
- Understanding our industry and the search terms of potential customers
- UI is sometimes a little imposing and difficult to navigate
- Many products and very little onboarding on how to use them
April 12, 2017
Ahrefs Review
It's a brilliant tool for getting the most compressive data for all your SEO needs. With ahrefs you can build and manage an SEO campaign smartly and stay ahead of the competition.
- Backlink reports
- Keyword competitive analysis
- Content Explorer & Ideas
- Paid traffic information is still not good enough, ahrefs needs to improve their database of paid ads and keywords.
March 23, 2017
Much easy, and straightforward UX
Ahrefs site explorer was absolutely brilliant for analysing my company's website. They had me working on the research and marketing department, and I could report the progress of the website quite clearly. While watching the website's analytics, I was able to deduce just how many websites were linking back again to me, how many domains were referring the website, and exactly how much of the total traffic had been organic. That allowed much ease as the results were fairly accurate and leading effective marketing campaigns was then possible.
- Showing the backlinks
- Showing the daily, monthly, yearly traffic
- Showing about the competition
- Discussing the competition to our business
- It could become cheaper
- Customer support could become more active
April 14, 2016
Ahrefs Site Explorer for Backlink Management
At my company, Ahrefs Site Explorer is used as a tool to access the backlink profile and top content for websites. It is mainly used by the SEO department, and it allows us to see what kind of backlinks and link domains we have to a website, what is the anchor text distribution like, and what broken links we have.
- I love how Ahrefs Site Explorer includes a list of the broken links to a site, the backlinks pointed to these broken links, and the date these broken links are found. It makes identifying quality 404 error pages so much easier, especially when we have the option to download a file with all this information.
- I love how we can gauge what the top content and top pages are for any website using Ahrefs Site Explorer. Assessing the top content and pages on a website provides insight into what we can do to amp our content strategy.
- I also like the anchors cloud function on Ahrefs Site Explorer, because it's a clear overview of what anchor texts are most prominent for a given website, and allows us to make adjustments if there's a lack of anchor text variety.
- Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
- For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
November 20, 2015
Ahrefs Site Explorer - Best Tool So far for Back Link Analysis
Score 9 out of 10
Vetted Review
Verified User
Ahrefs Site Explorer tool was used by our in-house Internet Marketing Team to investigate about the back links of our website as well as some of our competitors. We found it very useful in the sense that it provide complete list of back links with all other important related details i.e. Anchor Text, URL Rating, Domain Rating, IP From, Referring Page URL, Referring Page Title, Internal Links Count, External Links Count, Link URL,Text Pre, Link Anchor, Text Post, NoFollow, Site-wide etc.
- Complete Insights about the back links.
- Identify about the broken links.
- It tell you the status off those links which are discovered long time ago
- You can generate multiple reports for multiple websites
- The reports generate duplicate URLs from same domain. If there are multiple back links, there should be option to filter those URLs.
- Keywords ranking tool should provide more option to choose from various search engines.
- There should be graphical presentation of links as well to make it more appealing to users.
April 26, 2014
Ahrefs - A Backlink Audit Must
Score 7 out of 10
Vetted Review
Verified User
The SEO department is using Ahrefs mostly to identify positive movement within our link building campaigns. We also use it to diagnose Google penalties. It has been extremely valuable when helping clients recover from these penalties. It provides the key metrics and attributes when need to identify real problems they may be having. The export features are nice as well.
- The index of links updates very often
- The export features allow easy data cross analysis with other data sources
- The price is well worth the return of service and usefulness
- Sometimes the index does not pick up current live links for a long time.
- The cap for data exports is pretty low considering the vastness of a link profile.
- There should be a feature where you can classify link types by your own parameters.
April 26, 2014
Large Web Index, Good for Backlink Research
Score 7 out of 10
Vetted Review
Verified User
Ahrefs Site Explorer is being used primarily by the SEO department to monitor and track backlinks for client and competitor websites. Ahrefs' web crawler provides a large amount of data including new/lost links, referring domains, and anchor text distribution to identify gaps or red flags for a website's inbound links. This large dataset is especially useful for off-site SEO audits, competitor analysis, and backlink cleanup.
- Large data set of inbound links across a seemingly infinite set of websites and pages.
- Intuitive interface and dashboard data that can be exported to a spreadsheet.
- New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
- Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
April 23, 2014
Couldn't go a day without Ahrefs
Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs to help with and monitor backlinks/anchor text on client/competitor sites. Our seo department generally is the heaviest user of the platform. It helps with a better understanding of how we are stacking up against clients and can sometimes help come up with new ideas based on backlinks. We love that is updated by the day, it really helps us create some strong ideas.
- Backlink analysis
- Anchor text distribution
- Competitive analysis
- Dashboard could be easier to follow
- Exports can take forever
- Social reporting would be awesome
April 23, 2014
My review of Ahrefs
Score 8 out of 10
Vetted Review
Verified User
We are currently using Ahrefs as a backlink explorer tool, as well as a method to analyze and conduct research for current and prospective clients. Currently, we're looking at back links -- internally and externally, redirect types, new and lost links, and indexing. The download speed is super fast, and the service has been very reliable.
- Showing a good depth into the backlink profile
- Quick load and download time
- Easy to use and train on
- Nice competitive comparison
- Simple reporting
- Offer larger batch analysis
- Incorporate more social networks
- Option to white-label reports