The most in-depth, convenient site crawler out there
We use Ahrefs Site Explorer for fixing issues on current client websites mainly. It provides a wonderful overview of every aspect of a …
Starting at $99 per month
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What is Ahrefs?
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…
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Popular Features
- Keyword analysis (65)9.393%
- Backlink management (66)8.989%
- SERP ranking tracking (64)8.787%
- Competitive analysis (66)8.686%
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Lite
$99.00
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per month
Standard
$179.00
Cloud
per month
Advanced
$399.00
Cloud
per month
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Ahrefs?
Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.
Ahrefs all-in-one SEO toolset can help users with:
Ahrefs all-in-one SEO toolset can help users with:
- Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
- Link Building: find the strongest backlink opportunities in a niche
- Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
- Website Audit: find what SEO issues a website has and learn how to fix them
Content Research: discover the most popular content on any topic and find the best ideas for content - Rank Tracking: track search rankings along with competitors'
- Mentions Monitoring: get email alerts every time a brand is mentioned online.
Ahrefs Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
Ahrefs Screenshots
Ahrefs Video
Ahrefs Demo
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Ahrefs Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish |
Frequently Asked Questions
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
Reviewers rate Global SEO highest, with a score of 9.4.
The most common users of Ahrefs are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various business problems. Users have found Ahrefs to be an essential tool for workflow speed and project management, as it allows them to complete 90% of their SEO research within the platform. With features like the site explorer and keyword tool, users are able to gain a comprehensive view of a website's link profile, analyze overall performance, track keyword rankings, and identify backlink opportunities. Ahrefs also helps users conduct competitor research, track website performance, monitor backlinks, and develop off-page SEO strategies. The platform is highly recommended for digital marketers and SEO professionals due to its continuous addition of new tools and its ability to provide detailed data for designing effective SEO and marketing campaigns. The user-friendly interface and responsive support team further enhance the user experience with Ahrefs. Overall, Ahrefs is considered a go-to tool for conducting in-depth website audits, tracking progress over time, and staying ahead in the competitive world of SEO.
Comprehensive Platform: Users have consistently praised Ahrefs for being a comprehensive platform with all the main features needed for SEO. They appreciate having access to competitor research, keyword research, website audit, content research, and rank tracking all in one place. Valuable Backlink Data: Many users consider Ahrefs to have the best backlink data in the industry compared to other tools. They find the large and up-to-date backlink database extremely valuable for tracking new backlinks, broken backlinks, and anchor text of links over time. Useful Keyword Data: A significant number of users find Ahrefs' keyword data to be extremely valuable. While some rank it as the second best in this category, they still consider the data provided comparable to top-ranked players.
Complex and Difficult User Interface: Several users have expressed frustration with the complex and difficult-to-navigate user interface of Ahrefs, particularly for new users. They suggest that guided flows would be helpful in assisting new users to find the necessary features easily.
Weak Keyword Research Abilities: Some users feel that the keyword research abilities of Ahrefs are weaker compared to its competitors. This limitation may hinder their ability to perform comprehensive keyword analysis and affect their overall SEO strategy.
Expensive Price Point: The price of Ahrefs is considered to be expensive by some users, which may be prohibitive for those on a tight budget or smaller businesses.
Users have made several recommendations based on their experience with Ahrefs. The most common recommendations are as follows: Use Ahrefs for comprehensive SEO, including link gathering, analyzing website backlink profiling, and keyword research. It is also beneficial for backlink building, on-page SEO, and competitor analysis. Setting up profiles completely is crucial to take advantage of all the features and benefits. Users highly recommend watching tutorials on Ahrefs' YouTube channel to learn how to effectively use the tool. Trying out the trial plan is advised to assess if it meets individual requirements before subscribing. Overall, users find Ahrefs to be a valuable tool for various aspects of SEO and suggest using it alongside other tools for a well-rounded strategy. However, it may not be as suitable for beginners in the field.
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We use to inform all our content production decisions - what keywords to target, where to look for guest post opportunities and how to break down each article into sections and topics.
Before Ahrefs, all the above was done by intuition and guesswork - and wasn't very effective. Now we're able to take a scientific approach to SEO.
Before Ahrefs, all the above was done by intuition and guesswork - and wasn't very effective. Now we're able to take a scientific approach to SEO.
- Shows us which websites link to our content and how valuable those links are for SEO.
- Shows us keywords we'll be able to rank for and what type of content is needed.
- Accurately measures our search rankings for existing content.
- Their customer service, while friendly, can be slow to solve problems.
- Their UI is hardcore and takes awhile for new users to penetrate.
- Guided flows would be useful - so new users know where to look first.
April 06, 2021
Ahrefs; not a great name, but a great product
I use it mainly as an SEO practitioner, a content creator, and as a client manager. It helps me track some overall, big-picture metrics for how different client websites are performing. It helps me research content ideas. It helps me monitor if competitors are doing anything noteworthy. And it helps me perform link outreach and prospect for opportunities on the behalf of clients. It also helps me manage our own web presence.
- Metrics
- Link prospecting
- Content creation ideas
- Online community
- Price (I'd always love if they could slash a little off the top)
- The social share counts are wonky
Ahrefs Site Explorer is being used to do in depth keyword research for new content. Our company uses the Keyword Difficulty score to decide what content should be written for our site that will rank in search engines and bring in targeted traffic. We also use it for its extensive backlink database to keep track of new links and look at competitor's links to stay ahead of the game for SEO.
- Backlink checker - Ahrefs has a huge database of links and will help you keep track of new links and research competitor's links.
- Keyword research - Finding keywords is the most important step in any SEO campaign. Ahrefs will help you find the perfect keyword to rank in Google.
- Google features - Ahrefs is one of the best tools to find Google Features, included Featured Snippets, Knowledge Panels and more. See what features your site triggers in Google as well as which you competitors trigger.
- Traffic stats are always slightly off. I know it's impossible to get perfect stats, but closer to actual stats would be a great feature.
- Internal link opportunities. While Ahrefs has an internal link report, a nice feature would be suggestions for internal links, similar to their Top Pages feature, but for internal links.
- More filters on referring domains report. Our company uses the referring domains report every day. Having more filters would help us determine which links are moving the needle more accurately.
February 29, 2020
Add this to your SEO toolset
We use Ahrefs to supplement our SEO and backlinking efforts. We track domain-level metrics, use the site explorer, content explorer and competitive analysis tools, and to some extent, we track keywords and use the keyword research tools. We track only a few different domains and utilize a lower-tier package.
- Backlink analysis
- Link prospecting
- Competitive analysis
- Keyword analysis
- Content analysis
- Technical insights
February 28, 2020
Wonderful Product
Ahrefs Site Explorer is used by the SEM department in my company as a means to find organic keywords people used to land on our websites. This allows us to target those keywords in our content, giving us one up on our competition. Ahrefs is also very beneficial when doing link building. We can use their link intersect to see what backlinks our competitors have that we don't and go after them.
- Provides us with backlinks
- Provides us with organic keywords lists
- I wish I could filter out more than one keyword
- When looking at information about domain authority it's not very intuitive
February 25, 2020
Ahrefs makes SEO easier
We use Ahrefs on a daily basis, to keep track of all our rankings, to create product descriptions that are SEO friendly and as a general guide for all our search engine optimization data. It is also very useful to optimize blog articles and to target specific keywords that have traffic volume.
- The UR and DR Index are great to measure how the SEO efforts are playing out on a per page (or product) basis.
- The keywords movement report is very useful as it helps to understand areas that need improvement.
- I wish they included more than just the first 20 keyword rank positions in their basic monthly plan.
February 18, 2020
SEO Backlink Analysis and Competitive Research
Ahrefs Site Explorer is an SEO tool that helps users like me analyze and improve search engine visibility by providing backlink profiles, including referring domains, keywords driving traffic, and the value of that traffic. It bridges the gap between on-page and off-page SEO, connecting the dots between my site's content and the links that have been built to my site.
- Backlink profile
- Organic search reporting
- UI is busy
Ahrefs Site Explorer is used by the SEO area to find info about backlink profile, backlink strength, etc. for clients, potential clients (sales prospects), and competing sites. We use it for competitor analysis. We use it to see the state of sites' backlink profiles at a glance. We use it to find potential opportunities to get backlinks for our clients.
- Backlink finding
- Analysis of competing sites' backlinks
- Backlink profile thoroughness
- Wish it was a tad cheaper
February 15, 2020
Ahrefs Makes Link Building Less Terrible and That is Why You Need It
We use the Ahrefs Site Explorer as part of our Link Building services. It provides a great way to track how many backlinks we've built over time and how much Domain Rating has changed. It also allows us to look at what sites are linking to our clients' competitors and see if there are any that we can potentially reach out to.
- The platform is easily navigable with tabs on the side to look at different reports. It also provides Info links that you can hover over, which explain specific terms that the system uses. This greatly helps prevent any confusion.
- Great for competitor analysis to see what websites are linking to your competitors. The fact that it lets you look at multiple competitors at the same time to see if they share any links that you don't have is also excellent.
- I wish there were a shorter path from seeing competitor backlinks to seeing what page on those sites is linking to the competitor. If there were a way to do this all from the Link Intersect tool, it would be much easier.
- Organic Keywords report could let you more easily see how rankings change over time.
February 12, 2020
Best in class SEO tool
We use Ahrefs Site Explorer to help us with keyword research, backlink tracking, competitor tracking, and looking at the top pages on our site. It helps us make strategic decisions on our SEO strategy, content creation, and how to work with other departments. Currently, it's only used by our content team and our SEO team, but others have expressed interest in being trained in it.
- Backlink tracking
- Top pages/subfolders
- Visualization of organic keywords drilldown
- Site audit feature is weak
February 05, 2020
Ahrefs adds value to any business promoting or building websites
The key to optimizing a website for search is keywords and Ahrefs is an amazing tool for researching the best keywords and which websites are currently ranking well for each potential keyword. We get instant information on traffic, difficulty, click through and value and can easily compare to additional potential keywords. This tool saves time and frustration and is a broader measure than anything Google provides.
- Keyword research.
- Content planning.
- Less costly team accounts.
- Better integration of education within the tool.
January 31, 2020
If you are seeking deep website analysis (keyword research, backlinks, audits), use Ahrefs!
Ahrefs Site Explorer is great to dig deep into backlinks for all websites (new and lost), checking anchor texts, referring domains, you can do traffic research, keyword research, competitive research to see how the competition is going. There is also a paid traffic tool too, not one I use often, but you can research paid advertising too.
- Keyword research
- Backlink analysis
- Sharing client projects
- More than one user at the advanced plan
January 30, 2020
A Marketing Team's Best Friend: Ahrefs
In terms of tackling new marketing projects, Ahrefs has been invaluable in saving the marketing department a great deal of time and effort. Ahrefs allows us to focus in on specifics, such as which keywords we can target and which websites we can potentially partner with. The site also focuses on larger-scale issues such as our overall web ranking and how competitive we are in the online marketing sphere.
- It's easy to use for those uninitiated with web rankings.
- It provides powerful, easy to use reporting.
- Better integration with Google Analytics.
- A more comprehensive offering of web traffic stats.
January 18, 2020
Ahrefs: An SEO Tool that Sticks with You
Our department uses Ahrefs Site Explorer for a myriad of things related to SEO, both paid and organic. I specifically use it to determine whether the influencers our company works with have adequate websites that will create positive linking opportunities for our brand. It also helps to evaluate their social channels too!
- Provides Website Traffic for Prospective Partners.
- Link Intersect Tool helps to Find New Niches for Marketing Projects.
- Very Crowded Dashboard.
- The Color Scheme Is Outdated and Could be More User Friendly.
January 06, 2020
The best all-in-one SEO tool for the average business
I use Ahrefs Site Explorer to do research around link building, guest posting, and even just to see how my own website is doing in the world of SEO. Site Explorer shares stats regarding a website's domain rating, which can be useful for determining how to proceed with various SEO tasks. This benchmark metric also helps to inform how effectively you can rank for a given keyword you're trying to optimize for. It also provides valuable data regarding how many backlinks a website has and where they're coming from — which can be useful from a competitor research standpoint.
- Competitor research around backlinks.
- Finding high-authority websites for placing guest posts and backlinks.
- Explain why data is missing when not available.
- Help users understand when backlinks should be considered as spam.
October 08, 2019
Ahrefs is my go-to for backlink audits
Score 9 out of 10
Vetted Review
Verified User
Ahrefs site explorer has been a great tool for me in my link-building efforts. I love the ability to spy on your competitors to see what they are doing and where they are getting links to give you ideas for strategies. We use it in our digital marketing department for a variety of tactics. I use it for backlink analysis, competitor research, and keyword research. We also use the "content explorer" tool to find a variety of industry topics that we can blog about. It addresses a number of business problems, such as giving us that competitive edge over our competitors. It allows us to collect and gather different types of data in order to design an effective SEO and Marketing campaigns. It provides us with the data we need to continue growing our domain ranking and rank higher in the SERPS.
- The Backlink Tool from Ahrefs is great; you can see who your competitors are linking to and how they are receiving those backlinks.
- The site explorer is great to do an overall analysis of your competitors, from checking their domain ranking to keywords they rank for.
- The content explorer is great for finding popular topics in your industry to brainstorm ideas for articles and guest posts.
- Domain ranking changes over time.
- Ads receiving the most traffic.
- More filters for backlink profile.
At my agency, we use Ahref in a number of key areas. The first and most obvious area is backlink research. I've used other competitors like Majestic and Moz (oftentimes together), and time and time again the quantitive amount of backlink data and new links picked up was always much better within Ahrefs. We'll use Ahrefs to dig into client and competitor websites to find links, content, and relationship opportunities. We'll use it to a lesser extent on the sales side to identify the current state of our target client website, compared to major competitors. A quick domain comparison report reveals quite a bit of information! Finally, our content creation staff use the content explorer for topics already being shared on social media. We actually dropped a few tools due to all of the features Ahrefs offers.
- Backlink research.
- Content topic/popularity research.
- Site audits.
- Like any "swiss army" sort of solution, there may be individual things other platforms do better.
When we decided to focus our efforts around SEO, we explored several options for our SEO toolkit. Ahrefs continually came up as the best solution in a crowded market. We use it to track our SEO progress, plan content and keyword targeting, and to monitor backlinks to our site. It's our bag of tricks for making sure we're making good progress with our SEO efforts.
- Great web-crawling and site-crawling features.
- Link building seems to be their specialty, and tracking and monitoring backlinks is excellent with Ahrefs.
- It's an all-in-one solution, with plenty of tools for SEO work, eliminating the need for additional tools.
- Complexity. Ahrefs is great & powerful, but not always the easiest to understand. You have to know what you're doing to get real value.
- There's variable tool quality. As with any all-in-one solution, the quality of each individual tool varies. I'd highly recommend the trial to figure out if Ahrefs will fit your specific needs.
- Price. It's just a little on the high side, as the "Lite" plan is fairly limited, and the next plan up is almost double the cost. There are certainly more affordable options out there, but you often get what you pay for with these things.
I used Ahrefs for a number of years within a large scale online real estate site. I now use it as part of consulting engagements. Ahrefs allows marketing professionals, particularly SEO professionals, to see competitor backlinks. In this regard, it's also incredibly useful for content marketing idea generation, as well as PR outreach.
- Competitor backlink research
- Competitor keyword position research
- Easy exporting of all search results to Excel or CSV files
- Somewhat epensive for small orgs/one man teams
- Site can run very slowly when you get deep into link results
May 01, 2019
Great Tool for Link Building Audits
We use Ahrefs to monitor and evaluate linkbacks, domain rating, and URL rating.
- It's extremely easy to use.
- Data is presented in an easy-to-read manner.
- Great for competitor analysis.
- Keyword position tracking is not as useful as other tools on the market.
February 13, 2019
My Experience and Thoughts from Using Ahrefs Site Explorer - A Swiss Army Knife Suite of SEO Tools for Professionals
I use Ahrefs Site Explorer to manage our website search engine marketing efforts and manage our SEO campaigns. I manage multiple online properties and need to keep up with ranking performance and SEO trends to ensure that we can continue to capture leads and get business from search engines. Ahrefs is used specifically by the digital marketing team.
- Crawl link depth is probably the best feature of Ahrefs. Being able to crawl more sites means that users have access to more data than the nearest SEO link competitor. Crawl depth is important for good SEO and Ahrefs checks that box off with a bold mark!
- Ahrefs has many tools you can use. Site explorer, keyword explorer, content explorer, rank tracker, site audit checker tools and more just to name a few. While I personally do not use most of the tools available, its good to know that they are available to use when needed. The depth of tools makes this the swiss army knife for SEO professionals.
- Ahrefs allows you to keep track of your site links, rankings, and keywords with a 15-minute delayed-crawl rate. This means you can keep track of changes and monitor sites closer to real-time than you would with other tools. In the SEO world, that is as close to perfection as it gets. I have tried several other SEO management tools and Ahrefs beats them at this.
- Ahrefs pricing is fair, but honestly it is a put off for smaller SEO teams. If there was a smaller package that would allow SEOs to have access to core tools and then pay more for other tools (as needed), it would make more sense.
- Despite giving you access to multiple tools, Ahrefs Site Explorer does not allow you to use them simultaneously. This is rather odd as one may want to get a report for a site while monitoring the keywords for the same site. It would be easier if the tools were linked in some way and could be used in sync it would be helpful
- A mobile app would be nice! There are countless times I have wanted to use Ahrefs on the go, and having to log in on a laptop is not always ideal. The basic functions can easily be included in a mobile app that can be made available to users.
February 11, 2019
Awesome Ahrefs
We use Ahrefs to track which organic keywords are bringing users to our websites. We also use it for checking backlinks.
- Providing information about domain ranking
- Retrieving major gaps from our site compared to others
- Listing organic keywords that lead to our websites
- When adding in URLs or domains to check backlinks or major gaps, it sometimes gives you wrong information about the links so maybe putting a description or an example of when you need to select Prefix or domain for the drop down menu would be helpful.
January 01, 2019
Ahrefs does it all but not inexpensively
We use Ahrefs for a wide variety of analytical purposes: client positioning and standings analysis, competitor analysis, keyword research and more. It contains a diverse set of powerful analytical tools for SEO and other online marketing tasks. For us, it replaced several competing products.
- Backlinks reporting and analysis: does this at least as well as, and probably better than, Majestic.
- Linking domains reporting and analysis: does this better than Majestic.
- Keyword research: powerful and insightful tools for analyzing and selecting keywords for marketing campaigns.
- Ahrefs does not have a feature similar to the Topical tagging in Majestic. Adding that would be a big improvement.
- Pricing: Ahrefs is just plain *expensive* compared to competing products.
November 28, 2018
The best tool for a SEO professional
Score 8 out of 10
Vetted Review
Verified User
Ahref helps in searching the various details about the website in a search engine optimisation specialist or search engine optimisation analyst's perspective. Its helps you to mine out various details like the linking domains and the information regarding the external linking, organic, social and paid search and traffic about the website, most keywords searched and used by a website, its DA, PA ranking, broken links and various other rich features and tools it has. I think it is one of the best tool available for digital marketer and SEO professional. But it does not have the real time information. it tells about the over-all information. and somewhat it is a bit expensive for a small business or small company. Overall it is highly recommendable.
- Information regarding the internal and external linking of a website.
- broken links in a website
- source and medium of incoming traffic on a website
- DA ranking, PA ranking, spam score etc,
- no real time information
- less of accuracy
- high price
September 18, 2018
Ahrefs rocks for links
Ahrefs is my favorite SEO tool I have used. I have worked at SEO agencies and used all kinds of tools but Ahrefs has stood out to me as the best. The overall link data that you can see is top of the line. Seeing every link your client has and their competitors is important for strategy. It shows detailed keywords and rankings as well. It has been used primarily by marketing departments I have worked in, but at an agency I worked at it was used by the whole company.
- Link data. How many links you have and where they point to
- Overall their data seems the most complete on keywords and rankings compared to other tools
- Broken link identifier is valuable for broken link building
- Price. A little too pricey for small start ups.
- Download row keyword limits with different plans. Other services I have used allow unlimited keyword downloads.
- Felt like there were so many features and tools, that I never took advantage of the whole platform. More training may help.