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Ahrefs

Ahrefs

Overview

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…

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Learn from top reviewers

Ahrefs - Your One-Stop Shop for SEO Insights, Analysis, and Actionable Recommendations

Rating: 10 out of 10
December 4, 2024
Vetted ReviewVerified User
I have used Ahrefs for keyword research, SEO audits, and backlink monitoring. Ahrefs claims to have the biggest database for keywords to research and likely it is true. The pl...
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Nirav Sampat
Manager - Marketing
SEO Manager
CarWale
Ahrefs4 years of experience
Verified on LinkedIn

Ahrefs - simple, faster, smarter SEO decision making

Rating: 10 out of 10
November 22, 2024
IncentivizedVetted ReviewVerified User
We start every SEO project with Ahrefs. From analyzing the client's competition to discovering where to plant the authority flags, Ahrefs covers all of the bases an SEO team n...
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Kyle Börner
C-Level Executive - Marketing
Owner, Cofounder, and Chief Creative Marketer and Strategist
White Buffalo Creative
Ahrefs6 years of experience

Ahrefs has transformed my SEO strategy, boosting traffic and insights for The Digital Travel Expert Blog!

Rating: 9 out of 10
September 26, 2024
Vetted ReviewVerified User
Ahrefs has been an incredible SEO tool for The Digital Travel Expert Blog. helping me craft human-centric digital strategies and tips for travel and hospitality businesses. It...
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Verified user
Director
Ahrefs5 years of experience

Ahrefs; not a great name, but a great product

Rating: 10 out of 10
September 9, 2024
IncentivizedVetted ReviewVerified User
I use it mainly as an SEO practitioner, a content creator, and as a client manager. It helps me track some overall, big-picture metrics for how different client websites are p...
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Alex Panagiotopoulos
Partner - Marketing
Co-Founder
Kingston Creative
Ahrefs4 years of experience
Verified on LinkedIn

Great tool - must have for SEOs

Rating: 8 out of 10
June 26, 2024
IncentivizedVetted ReviewVerified User
We use Ahrefs for SEO research - backlink discovery, keyword volume estimates, competitor tracking, etc. It's a very comprehensive tool and can help with almost all phases of ...
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Verified user
Partner
Ahrefs10 years of experience
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Pricing

View all pricing

Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Demo Khóa Học Thành Thạo Ahrefs Trong 5 Giờ

YouTube

Demo Google Search Console, Goole Analytics, Ahrefs

YouTube

Ranktracker Reviews: Appsumo Lifetime Deal & Demo Tutorial | is it best Ahrefs Alternative?

YouTube

Keysearch Review Demo Bonus - A Much Cheaper Alternative to Ahrefs and Semrush

YouTube

How to Use Site Explorer in Ahrefs | Demo Video

YouTube

Demo chỉ số gg analytics, gg scs, ahrefs

YouTube
View more demos
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Features

SEO

Core features related to search engine optimization

7.7
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

7.6
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6
Avg 8.5
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Keyword analysis highest, with a score of 9.4.

The most common users of Ahrefs are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(379)

Reviews

(1-5 of 5)

Ahrefs | Do you research before you jump in to this tool, it might be compleet but yet not for you.

Rating: 8 out of 10
Incentivized
May 27, 2021
MK
Mike Koolwijk
Online marketing
Monkey Vision (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Ahrefs
4 years of experience
View profile
Use Cases and Deployment Scope
In the beginning we used Ahrefs a lot for link building, but by time they kept adding other tools making it [one] of the [most] complete SEO tools on the market. We mainly use it in our team of online marketers to check for opportunities in keywords and backlinks.

The main future we use is the "site explorer" With [one] click you see the overall performance of a page (also competition). Their backlinks, traffic, ranking score and many more. By seeing this data you can look for new backlinks from this list, by checking broken links or outdated links.

With this we can do quick and easy analyses on competitions and their link profiles, or existing link profiles.
Pros
  • Great filtering options
  • Big updated index data is all fresh
  • Fast competition keywords
Cons
  • Speed, sometimes when scanning big sites it can be really slow
  • Outdated look and feel on some parts (but hey you have great functions)
  • It tend to be overwhelming for new users or people new to SEO (but based by price this is also a more advanced tool)
  • Rank tracking is not that great only every 7 days on a lite plan...
Likelihood to Recommend
This is a complete tool but [Ahrefs] can also be a complex tool. I tend to let coworkers use it but [it] never goes without some explaining to do. There is plenty of info on the internet and in their on website/blogs. We also mainly use it for link building, and use other tools for research on keywords and reporting ranks to customers, where this tool comes short.

After using multiple tools over a period of time and the functionality you might need there might be some better tools on the market function wise and price wise.
Ahrefs Feature Ratings
SEO (8)
71.25%
7.1
Keyword analysis
70%
7.0
Backlink management
90%
9.0
SERP ranking tracking
50%
5.0
Page grader
90%
9.0
Competitive analysis
70%
7.0
Site audit / diagnostics
70%
7.0
Site recommendations
70%
7.0
Task management
60%
6.0
SEO Channels (4)
70%
7.0
Local SEO
70%
7.0
Social SEO
70%
7.0
Mobile SEO
60%
6.0
Global SEO
80%
8.0
SEO Platform & Account Management (1)
70%
7.0
Multi-domain support
70%
7.0
Return on Investment
  • [One] of the many tools you can use for SEO research, but mainly for backlinks
  • We where able to grow multiple costumers with new backlinks, and hit a wall with keywords.
Alternatives Considered
Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.

Right now we mainly focus on research, keyword research and PPC research, there are other tools that do a way better job with this. Also the keyword explorer gives weird suggestions and feels "incomplete". We are likely to completely switch over to Semrush or other tools.
Other Software Used

SEO Backlink Analysis and Competitive Research

Rating: 7 out of 10
Incentivized
February 18, 2020
Verified User
Executive in Marketing
Marketing & Advertising Company, 1-10 employees
Vetted Review
Verified User
Ahrefs
8 years of experience
Use Cases and Deployment Scope
Ahrefs Site Explorer is an SEO tool that helps users like me analyze and improve search engine visibility by providing backlink profiles, including referring domains, keywords driving traffic, and the value of that traffic. It bridges the gap between on-page and off-page SEO, connecting the dots between my site's content and the links that have been built to my site.
Pros
  • Backlink profile
  • Organic search reporting
Cons
  • UI is busy
Likelihood to Recommend
Ahrefs Site Explorer is a solid choice for SEO teams, both in-house and agency teams, who want to understand how their sites—and their competitors' sites—are performing in search. Good for finding new SEO opportunities. It's not an "all-in-one" tool, so expect to use it alongside other tools you may already be using for monitoring, reporting, and optimization.
Ahrefs Feature Ratings
SEO (8)
61.25%
6.1
Keyword analysis
60%
6.0
Backlink management
90%
9.0
SERP ranking tracking
70%
7.0
Page grader
50%
5.0
Competitive analysis
90%
9.0
Site audit / diagnostics
60%
6.0
Site recommendations
70%
7.0
Task management
N/A
N/A
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
75%
7.5
Multi-domain support
70%
7.0
Integration with web analytics tools
80%
8.0
Return on Investment
  • Improved client results
  • Improved search traffic on our site
Alternatives Considered
The closest competitor to Ahrefs Site Explorer would likely be SEMRush. Ahrefs seems to have a significantly larger amount of data to work with. They claim that their service is powered by the second most active crawler in the world, next to Google.
Support Rating
7
I never had to contact customer support.

Large Web Index, Good for Backlink Research

Rating: 7 out of 10
April 26, 2014
Verified User
Strategist in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Ahrefs
2 years of experience
Use Cases and Deployment Scope
Ahrefs Site Explorer is being used primarily by the SEO department to monitor and track backlinks for client and competitor websites. Ahrefs' web crawler provides a large amount of data including new/lost links, referring domains, and anchor text distribution to identify gaps or red flags for a website's inbound links. This large dataset is especially useful for off-site SEO audits, competitor analysis, and backlink cleanup.
Pros
  • Large data set of inbound links across a seemingly infinite set of websites and pages.
  • Intuitive interface and dashboard data that can be exported to a spreadsheet.
Cons
  • New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
  • Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
Likelihood to Recommend
Ahrefs gives a good snapshot of inbound links, and has an incredibly large web index. This makes for quick identification of trends, but inaccuracy must always be considered within such a large dataset. When comparing other backlink tools, it's important to look into their process of discovering and indexing links to ensure that you get the most accurate picture for decision-making and strategy. In comparision to most other tools, Ahrefs link counts usually seem drastically inflated.
Return on Investment
  • Ahrefs makes it easy to identify gaps for new-business pitches
  • Ahrefs has increased efficiency with competitor analysis.
Alternatives Considered
  • Majestic SEO,Moz
Each of these tools has advantages over the other. Ahrefs link counts are often considerably higher than Moz or Majestic, which could be indicative of a larger web index or inaccuracy in filtering old links. Ultimately, we use all of these tools to be able to take advantage of the different proprietary analysis modules that they each offer.
Likelihood to Renew
6
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
Easy Tasks
  • Backlink volume/rate analysis
  • Anchor text distribution analysis
  • Competitor analysis
Difficult Tasks
  • New/lost link identification
  • in-depth link analysis
Usability
7
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.

Ahrefs, A slight edge over Semrush

Rating: 7 out of 10
March 29, 2023
Ik
Imtiaz khan
Internet Marketing Manager
NetArt (Marketing & Advertising, 51-200 employees)
Vetted Review
Verified User
Ahrefs
3 years of experience
Use Cases and Deployment Scope
The best feature that I use about Ahrefs is the keyword tool. One feature that Ahref is better than the other products is the backlink report. Ahrefs gives me a more detailed information on the backlink link than any other tools I have used. I am usually satisfied with the results that Ahrefs shares with me concerning my website. However, I find Ahrefs pricing a bit toward the higher side. May be the team can decrease the prices or add some discounts etc.,
Pros
  • Backlink Report
  • SEO Audits
  • Keyword Research
  • Topic research
  • competition analysis
Cons
  • A better view at rankings. Sometimes the rankings are not correct.
  • Price point is a bit too high.
  • The SEO audit should be available in the free version
Likelihood to Recommend
Ahrefs is best suited when we need to do a backlink analysis and also when we need to do a complete technical SEO audit. My team mostly uses the tool for backlink purpose and audits, we also use the same for tasks such as Keyword research, topic research, understanding the difficulty of the keywords. We do also use the tool for a competitive research.
Ahrefs Feature Ratings
SEO (7)
85.71428571428571%
8.6
Keyword analysis
90%
9.0
Backlink management
100%
10.0
SERP ranking tracking
70%
7.0
Page grader
80%
8.0
Competitive analysis
90%
9.0
Site audit / diagnostics
90%
9.0
Site recommendations
80%
8.0
SEO Channels (4)
85%
8.5
Local SEO
80%
8.0
Social SEO
90%
9.0
Mobile SEO
80%
8.0
Global SEO
90%
9.0
SEO Platform & Account Management (1)
90%
9.0
Multi-domain support
90%
9.0
Return on Investment
  • Helps me pitch to the client with an Audit Report
  • Helps me analyze the clients competitors
  • Overall converting the client
Alternatives Considered
We found the user interface of Ahrefs slightly better than the rest. Also, the details involved in the outputs we more informative. For example, once an audit is done, the steps that are involved in fixing that issue are well explained in Ahrefs. Also, I found Ahrefs backlink analysis better than any other tool that I have used.
Other Software Used

Ahrefs - A Backlink Audit Must

Rating: 7 out of 10
April 26, 2014
Verified User
Supervisor in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Ahrefs
2 years of experience
Use Cases and Deployment Scope
The SEO department is using Ahrefs mostly to identify positive movement within our link building campaigns. We also use it to diagnose Google penalties. It has been extremely valuable when helping clients recover from these penalties. It provides the key metrics and attributes when need to identify real problems they may be having. The export features are nice as well.
Pros
  • The index of links updates very often
  • The export features allow easy data cross analysis with other data sources
  • The price is well worth the return of service and usefulness
Cons
  • Sometimes the index does not pick up current live links for a long time.
  • The cap for data exports is pretty low considering the vastness of a link profile.
  • There should be a feature where you can classify link types by your own parameters.
Likelihood to Recommend
If you want to monitor your backlinks in almost real time, Ahrefs is the tool you need. They update their index faster than any other service I have seen, so if you are actively building link through content marketing other tactics, it will be nice to see what links show up naturally from your efforts. If you are looking for the best solution for cleanse a backlink profile, there are better tools out there specializing in those efforts.
Return on Investment
  • Helped remove penalties
  • Proved content marketing strategy
  • Helped improve content marketing offering
Alternatives Considered
  • Majestic SEO,Open Site Explorer
Honestly, we use all three of them. The truth is that not one of them is perfect and we want a complete view of a client backlink profile. We really like ahrefs for the price point and the freshness of their index as mentioned earlier. Their interface is not as user friendly as Open Site Explorer, but we find that the data is a lot better.
Likelihood to Renew
10
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get.
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