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Ahrefs

Ahrefs

Overview

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…

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Learn from top reviewers

Ahrefs; not a great name, but a great product

Rating: 9 out of 10
April 23, 2025
IncentivizedVetted ReviewVerified User
I use it mainly as an SEO practitioner, a content creator, and as a client manager. It helps me track some overall, big-picture metrics for how different client websites are p...
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Alex Panagiotopoulos
Partner - Marketing
Co-Founder
Kingston Creative
Ahrefs4 years of experience
Verified on LinkedIn

Ahrefs - Your One-Stop Shop for SEO Insights, Analysis, and Actionable Recommendations

Rating: 10 out of 10
December 4, 2024
Vetted ReviewVerified User
I have used Ahrefs for keyword research, SEO audits, and backlink monitoring. Ahrefs claims to have the biggest database for keywords to research and likely it is true. The pl...
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Nirav Sampat
Manager - Marketing
SEO Manager
CarWale
Ahrefs4 years of experience
Verified on LinkedIn

Ahrefs - simple, faster, smarter SEO decision making

Rating: 10 out of 10
November 22, 2024
IncentivizedVetted ReviewVerified User
We start every SEO project with Ahrefs. From analyzing the client's competition to discovering where to plant the authority flags, Ahrefs covers all of the bases an SEO team n...
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Kyle Börner
C-Level Executive - Marketing
Owner, Cofounder, and Chief Creative Marketer and Strategist
White Buffalo Creative
Ahrefs6 years of experience

Ahrefs has transformed my SEO strategy, boosting traffic and insights for The Digital Travel Expert Blog!

Rating: 9 out of 10
September 26, 2024
Vetted ReviewVerified User
Ahrefs has been an incredible SEO tool for The Digital Travel Expert Blog. helping me craft human-centric digital strategies and tips for travel and hospitality businesses. It...
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Verified user
Director
Ahrefs5 years of experience

Great tool - must have for SEOs

Rating: 8 out of 10
June 26, 2024
IncentivizedVetted ReviewVerified User
We use Ahrefs for SEO research - backlink discovery, keyword volume estimates, competitor tracking, etc. It's a very comprehensive tool and can help with almost all phases of ...
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Verified user
Partner
Ahrefs10 years of experience
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Pricing

View all pricing

Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Demo Khóa Học Thành Thạo Ahrefs Trong 5 Giờ

YouTube

Demo Google Search Console, Goole Analytics, Ahrefs

YouTube

Ranktracker Reviews: Appsumo Lifetime Deal & Demo Tutorial | is it best Ahrefs Alternative?

YouTube

Keysearch Review Demo Bonus - A Much Cheaper Alternative to Ahrefs and Semrush

YouTube

How to Use Site Explorer in Ahrefs | Demo Video

YouTube

Demo chỉ số gg analytics, gg scs, ahrefs

YouTube
View more demos
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Features

SEO

Core features related to search engine optimization

7.6
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

7.5
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6
Avg 8.5
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Keyword analysis highest, with a score of 9.4.

The most common users of Ahrefs are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(380)

Reviews

(1-5 of 43)

Large Web Index, Good for Backlink Research

Rating: 7 out of 10
April 26, 2014
Verified User
Strategist in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Ahrefs
2 years of experience
Use Cases and Deployment Scope
Ahrefs Site Explorer is being used primarily by the SEO department to monitor and track backlinks for client and competitor websites. Ahrefs' web crawler provides a large amount of data including new/lost links, referring domains, and anchor text distribution to identify gaps or red flags for a website's inbound links. This large dataset is especially useful for off-site SEO audits, competitor analysis, and backlink cleanup.
Pros
  • Large data set of inbound links across a seemingly infinite set of websites and pages.
  • Intuitive interface and dashboard data that can be exported to a spreadsheet.
Cons
  • New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
  • Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
Likelihood to Recommend
Ahrefs gives a good snapshot of inbound links, and has an incredibly large web index. This makes for quick identification of trends, but inaccuracy must always be considered within such a large dataset. When comparing other backlink tools, it's important to look into their process of discovering and indexing links to ensure that you get the most accurate picture for decision-making and strategy. In comparision to most other tools, Ahrefs link counts usually seem drastically inflated.

Ahrefs Site Explorer, the best offsite SEO tool out there.

Rating: 9 out of 10
Incentivized
September 14, 2018
DN
Dragan Nikolic
Senior Product Marketer
WPSerbia (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Ahrefs
3 years of experience
View profile
Use Cases and Deployment Scope
We use Ahrefs for link building and finding new content marketing opportunities. It is being used by the whole marketing department in various ways; some use it for finding new and valuable link prospects, while the content marketing team uses its keyword research tools for optimizing textual content.

Pros
  • Link auditing
  • Offsite marketing
  • Content marketing
Cons
  • Website auditing
  • Onsite SEO
  • PPC optimization
Likelihood to Recommend
Ahrefs is suitable for SMBs, but also marketing agencies. Their dashboard makes it very easy to track and see offsite positive or negative trends of the websites. Links are still the number one ranking factor, so it's good to have the number one SEO tools when it comes to the index vastness.

It is costly, but it takes SEO to another level, so it's good to have it at your disposal.

My review of Ahrefs

Rating: 8 out of 10
April 23, 2014
AV
Amy Voss
SEO Manager
Response Mine Interactive (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Ahrefs
1 year of experience
Use Cases and Deployment Scope
We are currently using Ahrefs as a backlink explorer tool, as well as a method to analyze and conduct research for current and prospective clients. Currently, we're looking at back links -- internally and externally, redirect types, new and lost links, and indexing. The download speed is super fast, and the service has been very reliable.
Pros
  • Showing a good depth into the backlink profile
  • Quick load and download time
  • Easy to use and train on
  • Nice competitive comparison
  • Simple reporting
Cons
  • Offer larger batch analysis
  • Incorporate more social networks
  • Option to white-label reports
Likelihood to Recommend
I think any situation where someone is looking to analyze or control the online marketing presence of a site, you're wanting to look at backlinks. Depending on how many clients or websites you're managing this for, you may want to consider pricing. For more websites or more links, you may want to consider AHREFS. But for one site, maybe other tools would be better suited.

Notes on My Exploration of Ahrefs Site Explorer

Rating: 9 out of 10
Incentivized
September 17, 2015
ZB
Zach Bowers
Digital Marketing Specialist
Tuna Traffic (Internet, 11-50 employees)
Vetted Review
Verified User
Ahrefs
1 year of experience
View profile
Use Cases and Deployment Scope
We use Ahrefs Site Explorer for backlink analysis, broken link finding, and historical data. We use it for research on current clients' websites, competitors, on-boarding clients' websites and even just for fun.
Pros
  • Quickly updated backlink data
  • Extreme detail of backlinks, anchor text and strength of backlinks
  • Well designed interface
Cons
  • Their global ranks fluctuate wildly when listed below 1 million
  • Price
  • Slow updating to fixes of broken links
Likelihood to Recommend
Ahrefs Site Explorer is especially well suited for thorough analysis of backlinks, however its keyword ranking software is a bit limited. However, at the time of writing, that is a brand new feature.

Your Backlink Warehouse

Rating: 10 out of 10
Incentivized
August 27, 2018
JM
JC Matthews
Co-Founder
Simply Insurance (Insurance, 1-10 employees)
Vetted Review
Verified User
Ahrefs
2 years of experience
View profile
Use Cases and Deployment Scope
Ahrefs is being used by my organization to obtain backlinks from new sites, as well as track the backlinks our competitors obtain and try to get those links as well. We also use Ahrefs to track our specific rankings for keywords and to identify the keywords we might need to give a small amount of love to before we can start ranking on page one of Google.

It solves a solid amount of problems, it helps you understand where the value is coming from in regards to your traffic and also allows you to check the specific search volumes of keywords. It is a master tool.
Pros
  • Keyword Tracking - This is awesome because if you have specific keywords you want to rank for, Ahrefs has an awesome tracking tool that allows you to track just those keywords.
  • Site Audit - This is a new feature and it works wonders, this will help you to see if there are any on-page seo issues with your site like load speeds or redirects that go into a never ending loop.
  • Keyword Research - This feature allows you to check Keyword Difficulty, Cost Per Click and Volume of keywords. This is a great tool for researching what to write about.
  • Backlink Checker - Ahrefs updates almost daily with new backlink data so you are able to get a clear picture of who is linking back to you.
Cons
  • Depending on your plan, how often your Keyword Rankings Update and the amount of times you can search domains are limited, if they could increase this number it would be great.
Likelihood to Recommend
If you are new to SEO it is probably not the best tool for you to start out with, because you might get overwhelmed. Ahrefs is best for someone who has a plan and understands the importance of the product for building links and for building SEO. If you need to write new content, Ahrefs should be a part of it. If you need to update old content, Ahrefs should be a part of it.
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