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Airtable

Airtable

Overview

What is Airtable?

Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.

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Recent Reviews

TrustRadius Insights

Airtable is a versatile tool that has been widely adopted by various organizations and professionals across different industries. One such …
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Catch some Airtable

7 out of 10
May 16, 2021
Incentivized
Our marketing department uses Airtable to build content calendars for clients. We also use various templates within the software to manage …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Team Collaboration (204)
    9.3
    93%
  • Resource Management (181)
    9.0
    90%
  • Task Management (185)
    8.3
    83%
  • Mobile Access (180)
    3.5
    35%

Reviewer Pros & Cons

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Video Reviews

1 video

Powerful Simplicity: Airtable Enables Ticket Tracking and Management
03:21
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Pricing

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Plus

$10.00

Cloud
per month (billed annually)

Pro

$20.00

Cloud
per month (billed annually)

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://airtable.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Features

Project Management

Project management software provides capabilities to streamline management of complex projects through task management, team collaboration and workflow automation

8
Avg 7.5
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Product Details

What is Airtable?

Airtable is a collaboration platform designed to empower 30,000+ companies for content pipelines, product management, events planning, user research, and more.

The vendor’s value proposition is with the friendly interface, customizable grid, calendar, form, and stacked card views, and a fully flexible structure, Airtable empowers users to build workflows that work the way they want.

Airtable Features

Project Management Features

  • Supported: Task Management
  • Supported: Resource Management
  • Supported: Gantt Charts
  • Supported: Scheduling
  • Supported: Workflow Automation
  • Supported: Team Collaboration
  • Supported: Support for Agile Methodology
  • Supported: Support for Waterfall Methodology
  • Supported: Document Management
  • Supported: Email integration
  • Supported: Mobile Access
  • Supported: Timesheet Tracking
  • Supported: Change request and Case Management
  • Supported: Budget and Expense Management

Airtable Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Airtable Videos

Meet Airtable
While many options can carry a large price tag, there are tons of free project management software available. In this video produced by the TrustRadius team, learn why Airtable is one of the best free project management software on the market.

Airtable Integrations

Airtable Competitors

Airtable Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.

Airtable starts at $10.

Smartsheet, Asana, and Trello are common alternatives for Airtable.

Reviewers rate Team Collaboration highest, with a score of 9.3.

The most common users of Airtable are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(709)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Airtable is a versatile tool that has been widely adopted by various organizations and professionals across different industries. One such example is a theatre production company that uses Airtable to manage a wide range of tasks, including project management, grant tracking, community building, fundraising, and more. Both internal and external team members rely on Airtable to keep track of project status, ensuring smooth collaboration and effective project execution.

Another use case involves a micro not-for-profit organization that utilizes Airtable for reporting, site management, application management, financial modeling, and storing digital assets. With Airtable being used across all functions of the organization, it serves as a central hub for managing crucial information and streamlining operations.

Additionally, Airtable proves to be an indispensable tool for communication teams who rely on it to document tasks, manage timelines, and handle requests. From marketing project management to asset management and calendars, Airtable provides the necessary tools for efficient organization and collaboration.

School districts also benefit from Airtable's capabilities as it helps them log and assign projects, track due dates, and manage media creation. Media teams specifically utilize the platform to create videos, custom courses, graphics, and more. By leveraging Airtable's functionalities, they can streamline their workflows and enhance productivity.

Furthermore, Airtable finds its place within UX teams who use it as a central repository for storing and organizing UX research, studies, and insights. Its collaborative features enable seamless collaboration with other departments, fostering knowledge sharing and driving innovation.

Overall, Airtable proves valuable in numerous domains such as content creation, website development, finance database management, client database organization, event management for live events and concerts in radio foundations or non-profit organizations. It assists in managing databases, outreach efforts, tracking assets or donations for non-profit organizations or keeping records of animal care in sanctuaries. The simplicity of data entry paired with powerful features allows users to easily track leads or student data in organizations or schools. Airtable's user-friendly and collaborative interface has made it the go-to solution for teams managing complex projects, streamlining communication, and ensuring efficient organization across various sectors.

Users of Airtable have expressed several recommendations based on their experiences with the product:

  1. Many users recommend taking advantage of the step-by-step initial walkthrough and exploring all the features of Airtable to fully understand its capabilities.

  2. Users suggest trying out Airtable's free trial to assess its functions and determine if it meets their needs before making an investment.

  3. Users highly recommend giving Airtable a try, as they believe it is worth the investment and can greatly enhance task/project management and team collaboration. They mention that the added benefits of a paid plan easily justify the cost, especially for organizations seeking a sleek, cloud-based suite.

These recommendations emphasize the importance of exploring and understanding Airtable's functionalities, testing out the free trial, and considering its value for task management and team collaboration.

Attribute Ratings

Reviews

(51-75 of 225)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable across departments, but mainly in our social media and content marketing services. It's also in use as a kind of collection area for lead submissions from our website and print resale pricing that we can present to clients. It's easy to collaborate on Airtable, it works seamlessly with other apps, and it's customizable beyond recognition.
  • Collaboration Tool
  • Planning Tool
  • Integration with Other Apps
  • Lots of ways to customize
  • Very expensive for the paid plan
  • More embed options
  • More privacy options for clients viewing tables
I recommend Airtable all the time. It just takes a little while to set it up the way you want, and figure out how to fit it to your needs, but then it's smooth sailing. There's tons of resources for learning it, and I can't think of a situation it wouldn't be useful. You can literally do anything you want besides create graphics.
Amanda Layman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I used to use Airtable for editorial project management (keeping track of which assignments were due and when, who they were assigned to, status, etc.) but now I use it primarily as a database for managing keyword data for my SEO clients. I also use it personally for my family budget.
  • Customization. There are a million ways to use Airtable; it's very easy to customize and adapt to your needs.
  • Familiarity. If you've used Excel or Google Sheets, you'll have no problem with Airtable. I prefer it over these tools, however, because of the color-coding and interface style.
  • Value. If you're looking for a budget, multipurpose project management tool, Airtable can't be beat. Price goes up if you have a lot of users, but you can set up a combination of free and paid "bases" to meet your needs so you don't have to pay and arm and a leg for every user.
  • Restoring deleted records - it's way too easy to accidentally delete something and not realize it!
  • Dashboarding - it would be nice to create custom dashboards that give a high-level view of different things across bases.
You can use Airtable for anything you can use a spreadsheet/database for, so the sky's really the limit. Further, you can toggle between different views (Kanban, table, cards, gallery, calendar, etc.) so if you have certain visual preferences, you can probably find a solution that makes you comfortable!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our company uses Airtable in the Collections department. It is currently being used as a proxy customer relationship management software for accounts that enter this stage. Our various Collections teams compile the list of accounts in Airtable and track them there. Using the various Airtable tags, we can easily identify and mark accounts for each stage of collections that they are in. As Airtable is online, it is used collaboratively by different teams.
  • Visualization - Airtable has colorful tags which help you easily identify things.
  • Collaboration - Multiple users can work on a project at the same time.
  • Filtering - Airtable has a complex set of filters.
  • Simultaneous collaboration - if multiple users are on the same sheet and a filter is applied, the view changes for everyone.
  • Complex calculations - you cannot do mathematical formulas within the software.
  • Data analysis - would be great if they had charts and graphs.
Airtable is well suited for the following:
  1. Simple categorization of data - if you or your team just want to list and categorize data, then this is the tool for you.
  2. Complex filtering - Airtable does this on a high level with multiple if-then, and, or, contains, etc.
  3. Collaboration - teams can work on a project at the same time.
Not suited for:
  1. Visual analysis - there does not seem to be charts and graphs.
  2. Complex data analysis - there are no computational formulas.
Mitchell Clements | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Airtable is currently being used by our UX team. We use Airtable to store all of our UX research, studies, and insights. This helps us keep all of our research organized, and keep everything in one central repository that anyone can conveniently access. We would like to get other departments to also use our same Airtable repository to contribute their customer research.
  • Airtable has some very smart filters.
  • The blocks provide advance customization and features.
  • Airtable is very easy and simple to use.
  • Sometimes the onboarding tips can be a bit intrusive and annoying.
  • Often you only need the functionality already provided in a Google Spreadsheet.
Airtable is great when you want a hybrid of a spreadsheet as well as a database. In addition, it has a lot of great colorful ways to visualize and represent and highlight data. However, if you're ultimately just needing a simple spreadsheet, then you can probably get away with just Google Sheets.
Daniel Pretorius | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Airtable ourselves to automate a ton of business processes and ensure that the entire company is on the same page. We also build products that work with Airtable to solve business processes, and we work with clients to set them up on Airtable right from the start.
  • Data structures.
  • The API is phenomenal.
  • The UX is fantastic.
  • The API needs push notifications.
  • Granular permissions would be nice.
  • The 50k row data limit should be higher.
Airtable is great when you need to consolidate data from across the enterprise, and have everyone have the same version of the truth. It does miss some enterprise features thought, but we feel that more is coming. There is a great ecosystem around Airtable, and many tools and consultants have sprung up to help folks get up to speed with Airtable. For more complex data integrations there are products such as our Salesforce sync engine for Airtable.
Tyler Collum | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In a business where there are multiple things going on and with many departments weaving in and out of projects and meetings, we were struggling to keep up with staff responsibilities and vertical and horizontal communications. We were previously dealing with could-based shared spreadsheets to keep up with all of this, but spreadsheets are bulky, boring, and were not meeting our needs. We now use Airtable across our company. The UI is unmatched by any other software in this field and keeps each group, project, and each individual organized and running with maximum efficiency. Outside of the heavy-lifting calculations best left to spreadsheets, Airtable is beautiful and intuitively handles everything else we might need.
  • Multiple viewing options, including self (individual) view and then view by project (also called a Base).
  • Completely customized columns with the ability to easily create many different data types.
  • The templates are really, really good.
  • I would like to be able to sort items into groups without having to sort by specific columns. Just manually sort by click and drag.
  • I'd like to see all of the documents of each base stored collectively somewhere and cataloged in a document library.
  • I would like to see this base exportable as a Gant chart.
Airtable is best suited for any size company. Especially companies with many departments working on many projects. Airtable is also a great tool for regularly scheduled meetings to keep track of things discussed, documents used, and assignments. We use it to plan any event we hold for our company and our annual company retreat. It really keeps things organized and is very easy to access across any device. Outside of financial spreadsheets, this really replaces any spreadsheet software, including—and perhaps especially—cloud-based shared spreadsheets.
Matt Graf | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We came across Airtable as we were trying out a bunch of different ways to implement a project management system. We used it in our department specifically. It helps us with the problem of being disorganized in managing a multitude of projects. Airtable has great aesthetics, and is definitely one of the more "hip" options out there.
  • Sleek and contemporary design
  • Versatile in its toolset
  • Helps in a wide range of industries
  • Has a free option!
  • Nothing comes to mind!
I think this would be a terrific solution for startups and people who run their own small business especially. The number of industries and concentrations they have examples for is staggering. No matter what business you are in, you're sure to find an example of how Airtable can help you.
Taylor Martz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I currently use Airtable personally, outside the office, as well as for my role in my department. Being the sole communications professional for my entire company (as we've grown from 400 to 2500 in less than 2 years), it's easy to become overwhelmed or let an obligation slip. With Airtable, I can trust everything is saved and backed up without the worry of saving -- and I can access it from anywhere while in the field. I also appreciate its added functionality (beyond Excel) for organization vs. for formulas and math, as communicators don't always play in this arena.
  • Customization; options to select different colors, field options, etc.
  • Visually Appealing, easy to see and understand from first glance. An optimized user interface (UI), colors help with organization.
  • Cloud-based; able to be accessed from anywhere.
  • The formula and matrix piece from Excel is not as clean-cut.
  • The plug-ins or add-ons might need some more improvement (i.e. the map function using a sheet of addresses to plot points).
Great for event planning, campaign management, to-do lists, tasks, visual representations, ranking and comparisons, cloud-based sharing, and access.
It's less appropriate for formulas and math.
John Rougeux | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable to manage marketing projects, coordinate content production, and social media distribution, and to house our marketing collateral. It's used primarily by our marketing, sales, and support teams and across multiple geographies. The main problem it addresses for us is that it helps us better track specific tasks for projects involving multiple people.
  • Managing content production workflows
  • Housing marketing and sales collateral
  • Prioritizing content needs across the organization
  • Better integrations with 3rd party programs for easier import/data sync
  • Steep learning curve compared to some project management tools
  • Keyboard shortcuts can be confusing at times
Airtable is well suited to situations in which projects involve multiple people. If you're using a tool like Trello, for example, it's very difficult to break down tasks with separate due dates. And it's nearly impossible to link projects together. Airtable makes it much easier to handle multiple project contributors and link projects together without using Gantt charts.
Sander Kallshian | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable across our entire organization to manage inventory, organize product lists, project management, and for upload templates for some of our other services. It has helped us reduce the number of versions of files being emailed between us, and the integrations with other services have allowed us to reduce our workflow and run reports more efficiently.
  • Different views of information allow for a comprehensive understanding
  • Built-in templates make quick work of some small business tasks
  • Integrations with 3rd party software fit into our existing workflow
  • There is a learning curve, and several new features are only available on paid plans.
  • Certain tasks that people may be familiar with in Excel or Google Sheets do not function similarly in Airtable
  • Some views are not available on mobile devices which may leave you waiting to see information.
Airtable does a great job of letting you compile and sort your information, whether it be contacts, projects, products, or raw data. Choosing from different views can make large amounts of information much more manageable. Airtable may have too much functionality if you’re just looking for a spreadsheet solution. Some spreadsheet tasks work differently in Airtable because of the way it relates information in its database and due to integrations. There are also many instances where you might feel like it takes too many clicks/taps to find or edit the information you have.
Shirley Hickey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I work in Primary Education; delivering the National Curriculum for Computing/ICT. This includes all year groups; from Reception to Year 6 (4 to 11 year olds). Databases form part of that curriculum. Pupils have to learn to populate, create and develop databases, and to analyse the data entered using sorting, filtering (queries), searching and graphs. Our old software became obsolete a few years ago, at which time I researched education products, later widening my parameters to include products developed for business. I needed a product that was easy to use, met all of the criteria, and was cost effective. Airtable filled my requirements perfectly. I prefer it to any of the education products. More recently I have started to use it to track student data and to create a resource inventory. I have enthusiastically recommended it to a number of people.
  • The website is very well laid out. It is uncluttered, easy to navigate, and is highly visual. There are a great range of field types and add-on blocks.
  • Setting up bases is very straightforward. If you get stuck the help section and videos are excellent. You can also access Airtable Universe to see examples of how the product is used by others.
  • I have submitted a number of queries by email and in each case the staff were very helpful and responded quickly. Given that I was using a free account at the time, I was very impressed.
  • Given that I have used the product with very young children successfully, I think that it is extremely well designed.
  • They only thing I can think of is being able to switch between user accounts without having to log on and off.
  • A personal request, would be to add shades of brown to the color palette. When working with the children, we color code field options for eyes and hair. The only children I can't do this for is brunettes with brown eyes. A small thing I know, but it would really help the younger children as it is a visual clue.
As mentioned previously, I currently developing an Airtable base to track student data and other teaching resource inventory. The children create year group databases. All of which work very well. I haven't encountered any issues or unsuitability thus far.
Malcolm Colman-Shearer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable for our clients. We optimize and automate business systems and processes using Airtable combined with Zapier. We use it to solve many problems including automatically generating dropbox links and automated emailing of them. As a database used to manage a clients members, their invoicing, stripe reconciling, automated emailing etc.
  • It has similar functionality to Google Sheets but allows you to do much more powerful data organizing. ie. Relationships between data (which DB devs will know all about but not spreadsheet users). eg. You have a list of students and a list of classes, you want to link those two lists together so you don't have to duplicate lots of data.
  • Also, in terms of data organizing, the fields are a lot easier to customize and lock-in. Instead of using clunky data validation in sheets, Airtable allows you to select all kinds of different field types. Single select, multi-select, phone number, email address, collaborator, checkbox are ones we use regularly.
  • Once paired with Zapier, Airtable's ability to power annoying manual data entry is fabulous! Using views you can trigger Zapier in all kinds of powerful ways.
  • Pricing per user could get painful. We tend to get around this for small setups by using a generic account. You can still setup up to three people with 2FA security on it fairly easily.
  • We use Airtable with Zapier a lot and sometimes we have some issues with deduplication where a zap won't run because a record has appeared in a view that it's been in before... which is probably great most of the time but sometimes we have to switch the zap off and on to make it work again. ie. If you trigger a Zapier process from within Airtable and then want to trigger that same process the next day, it may not work as it looks like a duplicate.
  • Unlike a "real" relational database Airtable doesn't have a back-end and a front-end, it's more like a "mid-end". This means you can't create a tidy, usable front end for non admins and you can't create granular account permissions. ie. Admin 1 can edit table 1. Admin 2 can edit Table 2. This is the biggest downfall and has been a problem for some of our clients where they need different views for different people with different levels of access. eg. Teacher, admin, student.
  • Well suited: A startup looking to develop a web app should really start in Airtable and make sure you know what you're doing with data and processes and integrations before scaling up.
  • Well suited: If your spreadsheet is getting out of hand due to the volume and types of data in it, might be time to look at Airtable.
  • Well suited: If you're using a spreadsheet like a database.
  • Well suited: You've got lots of business systems across different web apps and need to integrate/automate a few of them. Airtable is good as a central hub, especially if you're dealing with customer records.
  • Not so well suited: You want to quickly collect some data and aren't worried about automation. Easier to start in a sheet.
  • Not so well suited: You want to capture customer interactions from email. Probably easier to just get a simple CRM.
Václav Vařílek | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Airtable is, in our Company, used across the whole organization. Mostly for content creation, website development and as a simple finance database. We're using Airtable for almost everything. Right now, we're actively working with 11 bases. Thanks to Airtable, we were able to create a content creation team with all the necessary processes such as project planning and tracking, assigning, and retrospective analytics, with a little help from Power BI.
As a finance database, we are using Airtable also as a client database. So thanks to the "Link to another record" function we can link invoice items to invoices, and invoices to the correct client or Supplier. With that and a strong API that allows us to connect Power BI directly to Airtable, we also have real-time analytics about all of these.
  • Fast and easy to use with pretty UX. And for those who have a question, there is very simple but strong help center
  • Real-time collaboration with many people and change history
  • Integration with many apps via Zapier and API with documentation with examples
  • Allows us to link records to create a logical structure of many tables.
  • Many sample templates are ready to use or just provide inspiration
  • Real-time is a universal tool that everyone can customize for personal use
  • Also in the big base, each user can filter and customize their personal view. So everyone can view only the data and structure that they want.
  • No way to link one table from one base to another table in another base :/
  • Because of permissions, we need 1 table with restricted access to a few people. But some data we need to be used on a company-wide base. For example, one base with suppliers and CRM, another base for project management.
  • We would appreciate more granular permission, but it is in progress
To be honest, I don't know of an inappropriate scenario. Airtable is a very universal solution.
Airtable works very well in cases that you want to do project management, or simple CRM, or item evidence etc.
Airtable is a simple web database with some functions like Excel.
I know that for a new user it can be too difficult for first use. But after a few minutes, everyone can start thinking about use cases and start to use Airtable for almost everything.
Vina Rathbone | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Airtable professionally and personally for the following uses:

1. Planning my wedding
2. Managing to do items
3. Content calendar for clients
4. Hours tracking and invoicing
5. Lead Tracking

I'm such a fan of Airtable that 3 of my clients have implemented it in their organizations after my recommendation. It is great for collaboration between clients and coworkers, or friends and family.
  • Uploading files to cells - this is so much better than a spreadsheet!
  • Sorting by multi-functions
  • Color coding for ease of reading and sorting
  • Ease of sharing for collaborators
  • The color scheme isn't very appealing
  • The "blocks" are unclear as to their usage
Event planning, collaborative spreadsheets, data sorting and collecting, media planning, CRM, Lead Generation, or sales templates are some of the cases that Airtable can be used for. It is an extremely customizable spreadsheet-type software that can be made to fulfill any purpose. It is a big improvement on a spreadsheet for project management purposes, but not for financial purposes.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable across the organization and also within different departments. We use Airtable for CRM (Customer Research Management), general bookkeeping, project and task management. We also use it for timekeeping; we create online forms and have stakeholders submit relevant information. We manage our social media calendar, general calendar, and list of events in Airtable. We have eliminated many apps and now conduct the related work in Airtable.
  • Filters and grouping of Data. Airtable has many options to filter and group data and it could be done so quickly and presented very cleary.
  • A different view of the same database. Airtable allows the user to create views such as 'Gallery', 'Kanban' 'Calendar' and 'Grid' view of the same database. Many versions of each view can be created thus saving time and resources duplicating data. These views can be then shared with stakeholders.
  • Templates - Airtable provides many templates to allow new and experienced users a ready-made platform to work off.
  • Bookkeeping, while there are many options for bookkeeping it's still not as straightforward as more well-known spreadsheet platforms. Improvements here would allow companies to export their basic bookkeeping to Airtable.
  • Integrations. Airtable is lacking in integrations. Having more integrations would enable Airtable to become an even stronger database for organizations.
  • Organization. When a base has a large number of tabs it's hard to get a helicopter view of the tabs. Although the search is pretty good.
Airtable is fantastic for managing information either on a small or a large scale. If you need to access data and get results quickly, Airtable is a great option. We also use it for CRM and task management among other tasks. While there are better CRMs and task management systems out there, having them all in one platform makes us work more efficiently.
Score 10 out of 10
Vetted Review
Verified User

Thank you, Airtable! We are a small, start-up nonprofit that relies on volunteers to help us accomplish our mission. Right now we are in the process of building our infrastructure and choosing the right tools to help us do this is important to us. Good, effective and intuitive databases are critical to the work of impactful community mobilization and information sharing. Airtable fits this bill. And I tested this! I had a few folks that really did not understand the structure of a database to try to create a simple Airtable database with 14 fields and 51 records. More importantly, I asked them to create this database WITHOUT using the help desk but by GUESSING only. Folks were able to build the bones of the database. I, of course, swooped in to figure out how to add pictures, create the drop-down boxes and make links and I was able to do this without asking for "help" but by clicking onto the icons that made the most sense.

I am thrilled that I found and tried out Airtable! And now I am more thrilled that I am now a part of the Airtable community!

  • It has a really great UI. It is friendly enough for users that may find databases somewhat daunting but robust enough for folks like me that have intermediary database skills.
  • I like the way that you make the content of drop-down boxes look like colorful tagging.
  • It is very easy to add pictures and other types of attachments.
  • Making the database relational by linking fields is pretty simple.
  • I am still in my trial phase so some of my wishes (I will not consider these "cons", yet) may already exist in the more advanced plans but I would like to be able to wrap the text in the fields within the default Grid View.
  • I think that all of the plans should give some the ability to change the font, font size and formatting of the text within a field.
  • The calendar feature was a little quirky. And as far as I can tell, it does not allow me to put several items in on specific dates.
Databases are critical to the work of community organizing. Being able to build a database of community members, groups, and organizations and then to track the contact you have had with folks important to our work. It is terrific to be able to track meeting attendance by linking fields. Also, it is very helpful that the vendor has created a mobile app that can sync across devices and platforms. And once I figure out the calendar feature, I can use this to set up appointments.
Wayne Olson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am using Airtable as the central database to run my business: as a CRM, to manage my sales pipeline, to manage my transaction pipeline, and to manage most if not all of my prospecting efforts.
  • Database management
  • Relational record keeping
  • Tracking any and all information
  • Being able to export Airtable data as merge fields would be amazing, much in the same way you can export PDFs via the page designer block.
In its current state, Airtable is well suited to run many aspects of a real estate business. However, the caveat is that it takes a fair amount of customization (and familiarity with writing formulas to produce data just the way you need it) as well as deep integration with Zapier in order to connect other services to it.
Pam Renovato | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable across the whole organization. Further, we continue to find new ways to implement new bases. It's an integral part of our martech stack.
  • Social media planning
  • Content marketing tracking and development
  • Inventory
  • CRM
  • I would like to see the different views, such as gallery view and calendar view, available on mobile
  • I would appreciate the option to resize the thumbnails from image uploads
  • It would be amazing to have readable attachments
  • Have more files be readable within Airtable, such as PDFs or Office files
I'm always thrilled at the new uses we continue to find for Airtable. The app excels at project management. We're currently using a base to track a stories project. Further, it's invaluable for tracking as a CRM or influencer marketing. One area where I wish for improvement is the IFTTT and Zapier integrations. It's a little clunky and misses at times.
Chloe Sayers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Airtable is currently used only by my department; however, I use it in my freelancing work as well to support clients' needs in many ways. It addresses the need for a robust database to track A/R interactions and to ensure that no past due invoices fall through the cracks. Airtable's easy to set up controls make it highly customizable.
  • Extremely user-friendly interface
  • Great integrations with other cloud software
  • Cross-references and linking between different records
  • I would love to see linking between work spaces or bases - this would allow for more functionality at an enterprise level.
  • The new block functions are great, but are only available on paid versions. It would be greater to have a lite version of the blocks in the free version.
  • Without a previous knowledge of coding, some of the functions can be confusing.
Airtable is great as a personal organizer and particularly excels at project tracking for marketing related fields - such as social media calendars, content calendars, ad planning and tracking, and metrics reporting. It also works well for integrating with e-mail providers to track interactions and calculate next steps. This is particularly useful in an accounts receivable tracking scenario, as well as for CRM applications.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Airtable to keep information for all of our contacts in order. We have various connections for the programs that we run, and Airtable helps us keep them straight and categorize based on our relationship (in this situation, companies we work with to place our students in internships, companies we visit with our students, alumni of our program, etc.) It's great for linking records so that we can see where there is overlap.
  • Linking records
  • Clean design
  • Easy to categorize cells ($, #, email, phone, etc.)
  • Would be great to link bases together
  • Mobile app - smooth scrolling makes it easy to accidentally delete records
Airtable is great for keeping your contacts organized. However, the more complex your Rolodex is, the more difficult it may be to contain all the information you have in an extremely organized way. It also has a very easy to use mobile app, which is extremely helpful when you use it to contain information that you need to access on the go.
Robbin Block | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Airtable is used in many ways for my whole organization and for working with clients. It's an amazing and user-friendly tool which we use in any number of ways including:

  1. To-do lists
  2. Marketing campaign management
  3. Media contacts lists
  4. Website asset management
  5. SEO evaluation checklists
  6. Website valuation checklists

  • Marries an Excel-type spreadsheet with database functionality, making it the very easiest way to create a database that I've experienced.
  • The user interface is wonderful and so intuitive. It's a joy to use.
  • It's highly customizable and flexible, so you can do any number of things with it.
  • Hard to say what's missing, but maybe some top-level admin -- so databases can be organized by large groups (like business vs. personal) rather than just workgroups?
  • Maybe some tools built on top for things like asset management?
Any kind of lists, campaigns, checklists, asset management, onboarding forms, etc as I enumerated in my Use case.
Julia Gregg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
AirTable is being used across our organisation for asset management, business modelling, workflow and project management and reporting,
  • AirTable allows me to present information to stakeholders in a format that allows them to dive deeper, but doesn't overwhelm them with too much information
  • AirTable gives each person in our small organisation access to customizable tools we wouldn't be able to afford to develop bespoke versions of
  • AirTable forces us to be more rigorous about data entry than traditional spreadsheets, meaning we have fewer human errors in our data.
  • We'd like AirTable to have a Gantt view so our small team only needs to use one piece of software for project management
AirTable suits our small time of people who are comfortable with technology and have close communications. It means we can all jump in and tweak systems to our needs,
Erica Johnson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Airtable is being used by the Office of Admissions to manage our communication plan. Airtable is helping us schedule and in managing printing, email, and social media communication with prospective students, parents, school partners, and others. Instead of using multiple spreadsheets and programs to manage our calendar, inventory, and intended audiences, we are able to manage our entire strategic communication plan in Airtable.
  • Unlike standard spreadsheets, we can easily display a calendar or list
  • Allows for easy filtering and grouping
  • Provides an easy method for collecting and linking details about each mailing
  • Help features could be more robust
Excellent for managing large complex communication plans and calendars.
Ronald van der Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use airtable for our member administration of our professional association. Before all the informatie was scattered over hundreds of Excel sheets.
  • Presenting information
  • Grouping, filtering and sorting data
  • Very easy to use
  • The blocks!
  • Referential integrity
  • Cascade updates
  • Triggers
Airtable is very customizable, so it is very easy to automate all kind of administrations for small businesses. I truly wish I had this ten years ago.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Airtable is currently used by myself, soon to be organization-wide, to track and organize our federal grant and strategic plan deliverables and metrics. Airtable helps more efficiently track our current training and technical assistance offerings to our membership that will enable us to monitor our progress toward milestones and goals in a more real-time fashion.
  • Linking tables within a base are particularly helpful to reduce duplication of entry and to quickly reference how one record is used across different projects.
  • The column functions, field types, and filtering and sorting work well to neatly organize records of information.
  • Airtable's mobile experience is very helpful for staff that are "on the go" like in our organization. Convenient access to our central database, where multiple users can be logged in at once, is essential for traveling employees to stay up-to-date.
  • It would be great if tables could link to other tables in a different base, not just in the same base.
Airtable is well-suited for organizations who need a database system to track records. It is less suited for those who want a more collaborative project management-type system, though Airtable does offer some collaboration functions.
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