Alexa Internet (discontinued) Reviews and Ratings

Rating: 7.9 out of 10

Score

7.9 out of 10

Reviews

8 Reviews

Alexa is Great.

Rating: 8 out of 10

Incentivized

June 1, 2021

Use Cases and Deployment Scope

We use Alexa to test company websites and make optimization improvements. Alexa allows us insights into the workings of the website platform, and gives us the data we need to make optimal change management improvements. Our clients appreciate the services we provide by using Alexa, and we benefit by providing amazing results to our customers.

Pros

Traffic Rankings
SEO Keywords Suggestions
Competitor information

Cons

First Page Layout
More free features
larger website URL input box

Likelihood to Recommend

Some customers may want something more robust.

Patricia Pouncey

Principal, Digital Demand Generation in Marketing at Pouncey Consulting (1-10 employees)

Vetted Review

10 years of experience

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My adventure with Alexa

Rating: 8 out of 10

Incentivized

May 24, 2021

Use Cases and Deployment Scope

We are using Alexa for a while now. It helps analyze our site ranking and improve it accordingly. It's used all across our engineering department. IBM's set of features has helped us widely and saved much time and effort. That's why I would recommend it to anyone who needs insights about their website.

Pros

Site ranking to how well out website is going.
SEO audit tools to improve our SEO and Metadata.
Site comparisons to stay ahead of our competitors.

Cons

On page SEO checker.
Keywords difficulty.
Competitor back link checker.

Likelihood to Recommend

I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.

BENAOUN Mahdi

Software Developer in Engineering at Primatec Engineering (501-1000 employees)

Vetted Review

3 years of experience

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Original Review about Alexa Web Ranking

Rating: 8 out of 10

Incentivized

April 23, 2020

Use Cases and Deployment Scope

There are two different things with the name of Alexa. Here we are gonna talk about Alexa, the ranking website, not the Amazon Alexa, the Voice Assistant. Having this cleared, Alexa ranking helps our organization to track our deliverables and keep an eye on each application we release in the store. We have 80+ skills and applications launched, however, to keep track of the traffic and its small data, it makes a difference and helps with analytics. We just have 3-4 peers at the table weekly to discuss the Alexa ranking and its dynamics.

Pros

Real time analytics
Page ranking
Quality check-up

Cons

Data delivery
Dashboard
Time zone mismatch with UTC

Likelihood to Recommend

Well suited for small orgs with high engagement through web-app and websites to perform analytics on the go using the toolbar, and it performs well for what it is meant for.

KAJAL AGARWAL

Voice User Experience Specialist in Information Technology at KeyringCorp.co (11-50 employees)

Vetted Review

1 year of experience

Latest Alexa SEO tool review

Rating: 9 out of 10

Incentivized

February 17, 2020

Use Cases and Deployment Scope

We use the Alexa ranking scheme throughout the organization. Most importantly when delivering the website we have to make sure it matches the standards. Additionally, it helps to guess and analyze the page rank of the website which is live and on production. Web analytics and SEO is a major use case of Alexa in our org. We fetch data and other web scraping tasks using top Alexa rank pages.

Pros

SEO, web traffic analytics, trends, website popularity, visitor engagement.
Page ranking and webpage standards.

Cons

Ad campaigns.
Keyword tags suggestions.

Likelihood to Recommend

Being an Amazon product, it is very reliable and efficient. Well suited for SEO, web traffic analysis, web page ranking, global ranking and standard of the website, quality of the webpage. Toolbar and add-ons can help you to easily track the website ranks.

Sanyam Jain

RPA Consultant in Information Technology at Self employed (11-50 employees)

Vetted Review

2 years of experience

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Alexa website ranking should not be confused with Amazon Alexa asst.

Rating: 8 out of 10

Incentivized

May 10, 2019

Use Cases and Deployment Scope

Best in Industry standard for website ranking. Whatever website you go to, whatever website traffic you generate, one must visit Alexa ranking for all the websites they visit. One must not get confused with Amazon Alexa which is a virtual assistant. We use Alexa mostly for tags and marketing tactics for web analytics. All of us try to make our global Alexa rank so good that we must get hit by customers in the genre. SEO tools and Competitive Analysis tools are helpful.

Pros

Website Ranking.
SEO tools with Tags manager and suggester.
Site Comparisons.
Finding websites within the genre.

Cons

Hidden costs may end up losing lot of money, Pricing model is not good
API calls fail sometimes
Website suggestions are irrelevant sometimes

Likelihood to Recommend

Alexa is well suited for marketers, SEO practitioners,bBusiness growth development. Toolbars, On Page SEO management, keyword and tag management are some of the best features which could help you grow business. Alexa ranking sometimes gives irrelevant tags and keywords. There are chances where you find a keyword suggestion on Alexa and the same keyword would bring no profit on other websites.

Shivani Sharma

Research and Data Analyst in Product Management at Benzara Inc. (51-200 employees)

Vetted Review

2 years of experience

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Great tool for PR/media tracking

Rating: 9 out of 10

Incentivized

August 16, 2018

Use Cases and Deployment Scope

Alexa is used by all employees in our company to track metrics on various media websites. It helps us build comprehensive real-time and monthly reports for our clients using accurate analytics/data that support our efforts in media relations and other areas of PR. With the numbers Alexa provides we can better track progress, challenges, opportunities, and more.

Pros

It sources website analytics for most websites we're interested in tracking.
Each website's dashboard is easy to understand and pull numbers from.
We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

Cons

Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.

Likelihood to Recommend

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.

Verified User

Director in Marketing (11-50 employees)

Vetted Review

3 years of experience

Alexa, a wonderful application for your business

Rating: 8 out of 10

Incentivized

June 22, 2018

Use Cases and Deployment Scope

We are in the preparation phase to launch different ad campaigns and expand our business to the next level. Learning about Alexa is one of the steps to prepare for our goals. We want to create a meditation mobile app serving the company's mission with Alexa. However, right now, our main focus is to increase traffic to our website and build a strong reputation before officially using Alexa. But it is on the list.

Pros

It is easy to navigate through Amazon Developer
Even for a non coder, it is very thorough and easy to go through setting up steps
Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device

Cons

Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming

Likelihood to Recommend

A solopreneur could easily use Alexa to start a business with low start-up cost and high ROI since Amazon has an enormous customer base. The person could conveniently find their group of customers that would be in need of their service. Technology students who want to excel in building phone application, Alexa would be a good practice.

Ann Le

Digital Marketing Intern in Corporate at John English Coaching (501-1000 employees)

Vetted Review

1 year of experience

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Alexa - Good Competitive Web Analytics for Beginners

Rating: 5 out of 10

Incentivized

April 6, 2018

Use Cases and Deployment Scope

Our organization used Alexa to try and identify website traffic trends so we could better understand who was coming to our website, where they were going, how long they were staying and what content resonated most. Our goal was to use the data to be able to provide better content for our users.

Pros

Web traffic analysis
Inbound link analysis
Keyword traffic - helped improve SEO

Cons

Metrics aren't as accurate as Google Analytics
Would like a more detailed drill down of site visitor geography
Site keyword functionality not as robust as SimilarWeb

Likelihood to Recommend

If you are looking to begin an initial dive into website competitive analysis on a relatively low budget, then Alexa is a good option. They have a number of different options, so you can pick the plan that is right for you depending if you want to focus only on basic web traffic analytics or focus more on SEO.

Jimmy Mack

Senior Communications Specialist in Marketing at City of Olathe (501-1000 employees)

Vetted Review

2 years of experience

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