Alexa Internet (discontinued)

We use Alexa to test company websites and make optimization improvements. Alexa allows us insights into the workings of the website platform, and gives us the data we need to make optimal change management improvements. Our clients appreciate the services we provide by using Alexa, and we benefit by providing amazing results to our customers.

We are using Alexa for a while now. It helps analyze our site ranking and improve it accordingly. It's used all across our engineering department. IBM's set of features has helped us widely and saved much time and effort. That's why I would recommend it to anyone who needs insights about their website.

There are two different things with the name of Alexa. Here we are gonna talk about Alexa, the ranking website, not the Amazon Alexa, the Voice Assistant. Having this cleared, Alexa ranking helps our organization to track our deliverables and keep an eye on each application we release in the store. We have 80+ skills and applications launched, however, to keep track of the traffic and its small data, it makes a difference and helps with analytics. We just have 3-4 peers at the table weekly to discuss the Alexa ranking and its dynamics.

Best in Industry standard for website ranking. Whatever website you go to, whatever website traffic you generate, one must visit Alexa ranking for all the websites they visit. One must not get confused with Amazon Alexa which is a virtual assistant. We use Alexa mostly for tags and marketing tactics for web analytics. All of us try to make our global Alexa rank so good that we must get hit by customers in the genre. SEO tools and Competitive Analysis tools are helpful.

We use the Alexa ranking scheme throughout the organization. Most importantly when delivering the website we have to make sure it matches the standards. Additionally, it helps to guess and analyze the page rank of the website which is live and on production. Web analytics and SEO is a major use case of Alexa in our org. We fetch data and other web scraping tasks using top Alexa rank pages.

Alexa is used by all employees in our company to track metrics on various media websites. It helps us build comprehensive real-time and monthly reports for our clients using accurate analytics/data that support our efforts in media relations and other areas of PR. With the numbers Alexa provides we can better track progress, challenges, opportunities, and more.

We are in the preparation phase to launch different ad campaigns and expand our business to the next level. Learning about Alexa is one of the steps to prepare for our goals. We want to create a meditation mobile app serving the company's mission with Alexa. However, right now, our main focus is to increase traffic to our website and build a strong reputation before officially using Alexa. But it is on the list.

Our organization used Alexa to try and identify website traffic trends so we could better understand who was coming to our website, where they were going, how long they were staying and what content resonated most. Our goal was to use the data to be able to provide better content for our users.