Alexa Internet (discontinued)

Some customers may want something more robust.

I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.

Well suited for small orgs with high engagement through web-app and websites to perform analytics on the go using the toolbar, and it performs well for what it is meant for.

Alexa is well suited for marketers, SEO practitioners,bBusiness growth development. Toolbars, On Page SEO management, keyword and tag management are some of the best features which could help you grow business. Alexa ranking sometimes gives irrelevant tags and keywords. There are chances where you find a keyword suggestion on Alexa and the same keyword would bring no profit on other websites.

Being an Amazon product, it is very reliable and efficient. Well suited for SEO, web traffic analysis, web page ranking, global ranking and standard of the website, quality of the webpage. Toolbar and add-ons can help you to easily track the website ranks.

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.

A solopreneur could easily use Alexa to start a business with low start-up cost and high ROI since Amazon has an enormous customer base. The person could conveniently find their group of customers that would be in need of their service. Technology students who want to excel in building phone application, Alexa would be a good practice.

If you are looking to begin an initial dive into website competitive analysis on a relatively low budget, then Alexa is a good option. They have a number of different options, so you can pick the plan that is right for you depending if you want to focus only on basic web traffic analytics or focus more on SEO.