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Uptempo

Uptempo
Formerly BrandMaker, Allocadia, Hive9

Overview

What is Uptempo?

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

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Pricing

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What is Uptempo?

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

How to Manage Marketing Budget Planning

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Marketing Work Management | Work Management End to End

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Marketing Work Management | Review Manager

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Marketing Work Management | Home Dashboards

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Marketing Work Management | Digital Asset Management

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A Single System of Record for Enterprise Marketing Teams

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Product Details

What is Uptempo?

Uptempo is enterprise marketing planning software that combines marketing campaign planning, financial management, and work management to create a single marketing system of record.

This integrated platform is designed to give marketing teams insights and agility. Teams can collaboratively work together on every stage of the marketing process. Executives can connect performance data to initial plans and goals, and when necessary, shift strategies and re-allocate budget and teams to better performing programs.   

Uptempo’s product suite is used by marketers at enterprises that include Autodesk, Best Buy, Daimler, Deutsche Bank, SC Johnson, and Unilever.

The main use cases of the Uptempo solution include:

Marketing Campaign Planning & Performance
Uptempo’s campaign planning and performance module lets marketers set goals and use predictive performance insights to build campaign plans that will achieve them. They can then create campaign briefs, calendar activities, allocate funds, and kick off creative work. Once campaigns are in-market, marketers can track spending, measure results, and quickly pivot adaptive plans in real time in response to changing market dynamics and customer preferences.

Marketing Financial Management
Uptempo financial management gives marketing teams complete control of marketing spend without hours of manual reconciliation. It helps marketers achieve greater impact from marketing investments through increased visibility into cost, streamlined processes, automated reconciliation, performance reporting, and the ability to quickly pivot budgets in real-time.

Marketing Work Management
Uptempo work management expedites internal content review and approval processes with workflow automation. Teams can move faster to initiate, revise, and complete work in a single system. Marketing leaders get visibility into what is being worked on, while balancing available resources to meet project requirements. Marketers can manage and monitor the content development process, including timelines, distribution and asset usage for content in any format, for any device. Content analytics help marketers to continuously optimize performance.


Uptempo Features

  • Supported: Activity planner and calendar
  • Supported: Flexible plan hierarchies
  • Supported: Predictive impact modeller
  • Supported: Top down budget allocation
  • Supported: Bottom up budget planning
  • Supported: Real-time spend tracking
  • Supported: Automatic reconciliation
  • Supported: Budget approval workflows
  • Supported: Instant budget reallocation
  • Supported: Financial reporting
  • Supported: Performance monitoring
  • Supported: Content creation workflows
  • Supported: Resource management
  • Supported: Digital asset library

Uptempo Screenshots

Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.Screenshot of Uptempo's Insights dashboards help marketers zero in on any budget dimension and investigate investments and ROI across teams, regions, channels, and time.

Uptempo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

Aprimo, Anaplan, and MARMIND are common alternatives for Uptempo.

Reviewers rate Ease of integration highest, with a score of 7.9.

The most common users of Uptempo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(53)

Attribute Ratings

Reviews

(1-22 of 22)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
Uptempo offers a tailored solution for organizations with straightforward finance management requirements, particularly catering to the needs of small to medium-sized businesses. Its emphasis on easy reporting, budget hierarchy customization, and streamlined invoicing processes align with the efficiency and cost-effectiveness that smaller enterprises often seek in their financial management tools.
Ellen Caroline Murphy Dixon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been using Uptempo for 4 years and I have noticed in this time that it is software that is always improving its features and adding new functions. I can say that it is phenomenal for correctly managing the budget of marketing campaigns without compromising the established expenses. The company also appreciates the increase in sales thanks to Uptempo and with these functions we improve the contents of our marketing campaigns.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It helps us in data analysis for our marketing team it provides comprehensive reports after carefully examining all the data and then provides best strategy to go forward. You can manage both budget and data using Uptempo. It also allows you to track your overall spending so that you don't have to keep a tab where the money while working on project.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
its a robust and easy to use marketing tool it has helped us in decreasing our marketing budget and still get more sales. It has helped us in streamlining our marketing process which has led to more efficiency in our overall process. it helped us in making our process more automated than manual which has saved both time and manpower. It has improved our activities and helped us in accelerating the work of marketing team.
Elchin Gurbanli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We implemented this solution to have better results in sales as it provides the ecosystem in terms of products we sale and market, and it helps us to implement better marketing management, better control and analyze the return on investment of the product and the campaign process of the product could be led effectively as well.
Steffen Jäschke | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are very satisfied with defining our requirements and realizing them with Uptempo. That is an indicator set at which Uptempo is better than their competitors at most. We enjoy the comfort and easy-to-learn usage at the entry-level and intermediate competence ranges of our employees. Uptempo is great at the support of the full stack and the interoperability of the components of the suit. We enjoy the direction the product is developing very much. This is inspiring our development processes from many perspectives. There is the advantage that we already used Brandmaker before. We did make experiences with Hive9 that were very satisfying. That led to our decision together with the support of our employees. We are a big company so we profit most from the scale at which Uptempo is. As a marketing resource management software, we value the worth of the suit very highly. This is accompanied by great experience and values as a digital asset management suite integrated into resource management. Altogether the integration was a great leap ahead making us curious about the next development steps. So we profit from the powerful set of analytic tools. We feel geared up with the Uptempo toolage and encourage the use.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
If you are a company that has a defined invoicing/PO process in place then you're large enough for the tool. In addition, you should have an enterprise-level CRM and ERP system in place.
Ryan Bearden | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly.

If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool.
Nick Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Allocadia is well suited to help teams within a larger department track and manage their budgets, while giving finance and other managers visibility into how budgets are being spent and allocated. It is also easy to customize reports and export them to present to decision makers if needed. At this point in time other business units in my company have not adopted Allocadia.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Anyone who is planning media and needs all of their reporting in one place, this is the software to do that. Out of every software we looked at, this made the most since planning wise. But it also incorporated just about everything you need to do every part of buying down to the actuals and leads.
Joshua Jamieson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
If you're looking to improve your company's ability to track marketing ROI, or begin tracking marketing ROI, then look no further. If your organization is not ready to begin tracking ROMI, Allocadia still provides an excellent unified budgeting and planning platform; their "Customer Success Team" will continually work with your organization to help you improve.
Score 7 out of 10
Vetted Review
Verified User
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is certainly well-suited to an organization with several dozen (or more) marketing campaigns, spread across several channels such as PPC, display marketing and social media. We found it best to work with a single account manager at Allocadia, since there was little information lost and requests could be handled quickly and efficiently.
February 25, 2014

Excel nightmare no more.

Score 9 out of 10
Vetted Review
Verified User
We have found great success in using the tool for our approval process. Coding everything in a one-off process was cumbersome and invoices would often not get paid on time. Now, we have streamlined everything on a weekly basis.
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