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Uptempo

Uptempo
Formerly BrandMaker, Allocadia, Hive9

Overview

What is Uptempo?

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

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Pricing

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What is Uptempo?

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

How to Manage Marketing Budget Planning

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Marketing Work Management | Work Management End to End

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Marketing Work Management | Review Manager

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Marketing Work Management | Home Dashboards

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Marketing Work Management | Digital Asset Management

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A Single System of Record for Enterprise Marketing Teams

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Product Details

What is Uptempo?

Uptempo is enterprise marketing planning software that combines marketing campaign planning, financial management, and work management to create a single marketing system of record.

This integrated platform is designed to give marketing teams insights and agility. Teams can collaboratively work together on every stage of the marketing process. Executives can connect performance data to initial plans and goals, and when necessary, shift strategies and re-allocate budget and teams to better performing programs.   

Uptempo’s product suite is used by marketers at enterprises that include Autodesk, Best Buy, Daimler, Deutsche Bank, SC Johnson, and Unilever.

The main use cases of the Uptempo solution include:

Marketing Campaign Planning & Performance
Uptempo’s campaign planning and performance module lets marketers set goals and use predictive performance insights to build campaign plans that will achieve them. They can then create campaign briefs, calendar activities, allocate funds, and kick off creative work. Once campaigns are in-market, marketers can track spending, measure results, and quickly pivot adaptive plans in real time in response to changing market dynamics and customer preferences.

Marketing Financial Management
Uptempo financial management gives marketing teams complete control of marketing spend without hours of manual reconciliation. It helps marketers achieve greater impact from marketing investments through increased visibility into cost, streamlined processes, automated reconciliation, performance reporting, and the ability to quickly pivot budgets in real-time.

Marketing Work Management
Uptempo work management expedites internal content review and approval processes with workflow automation. Teams can move faster to initiate, revise, and complete work in a single system. Marketing leaders get visibility into what is being worked on, while balancing available resources to meet project requirements. Marketers can manage and monitor the content development process, including timelines, distribution and asset usage for content in any format, for any device. Content analytics help marketers to continuously optimize performance.


Uptempo Features

  • Supported: Activity planner and calendar
  • Supported: Flexible plan hierarchies
  • Supported: Predictive impact modeller
  • Supported: Top down budget allocation
  • Supported: Bottom up budget planning
  • Supported: Real-time spend tracking
  • Supported: Automatic reconciliation
  • Supported: Budget approval workflows
  • Supported: Instant budget reallocation
  • Supported: Financial reporting
  • Supported: Performance monitoring
  • Supported: Content creation workflows
  • Supported: Resource management
  • Supported: Digital asset library

Uptempo Screenshots

Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.Screenshot of Uptempo's Insights dashboards help marketers zero in on any budget dimension and investigate investments and ROI across teams, regions, channels, and time.

Uptempo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

Aprimo, Anaplan, and MARMIND are common alternatives for Uptempo.

Reviewers rate Ease of integration highest, with a score of 7.9.

The most common users of Uptempo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(58)

Attribute Ratings

Reviews

(1-22 of 22)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
Uptempo has proven to be a mixed bag for our team. Despite some initial challenges, the wealth of features it offers has gradually become an asset in our daily operations. While the learning curve was steep, the team has adapted, and we now appreciate the tool's versatility in managing our marketing efforts, assets, and finances.The automation features, although not without their hiccups, have indeed brought some relief by reducing manual work. We've experienced moments where Uptempo streamlined processes, contributing to increased efficiency in various aspects of our work.
Ellen Caroline Murphy Dixon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It has been 4 years with Uptempo and business processes have improved their automation and efficiency by approximately 80%, we have better marketing campaigns with precise data processing that helps to have a fluid workflow. Uptempo has the ability to calculate the type of marketing campaign according to its scope in the industry, and thus, we can establish the budget and generally make changes to the campaign structure and adjust the processes as required by the business process.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Uptempo helps us manage and plan our organizations marketing activities. It made us go from working manually to going 70% automated in 2 years It has an excellent performance and it also has provided us a complete solution to manage our marketing strategies as well. It provides accurate reports after analyzing all the data.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Uptempo helps us to manage and track our expenses. Uptempo is a marketing management tool which has loads of features it helped us from managing our marketing to managing our assets and finances. It is automation tool so it helped us to decrease a lot of manual work. It helped in increasing our sales. Its a complete tool which helps us in planning and content management.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Uptempo marketing planning software in our marketing department and have been pleased with the results. We have become reliant on it for crafting comprehensive marketing strategies and for elevating our overall performance.
Elchin Gurbanli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We integrated Utempo into our sales platform where we can have an all-in-one system where I can follow the processes, impediments, return of investment, cost, and drivers from the angle where the actions could be taken more effectively. Additionally, the value it created for marketing in terms of collaboration is huge as well. The deadline management was improved hugely.
Steffen Jäschke | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Tool suits for operating, managing, and measuring marketing activities, initiatives, cooperations and many more have a new competitor. We bought Uptempo. That is the successor of Brandmaker from Brandmaker Inc. We got convinced by the impressive performance in the 2022 Forrester MRM Wave. They name the new suit a merger of Brandmaker, Allocadia, and Hive9. The most important feature set included is still the scalability of all efforts. We realized our new experiences with the suit Uptempo are a big enhancement of the improved marketing returns of investments. We agree with all the new users that Uptempo is more and better than the merged components. They integrated again all the best practices along with impressively useful business standards. They enriched our experience in all stages of initiation, operating, and evaluating our marketing efforts online and offline. We serve all over the world with Uptempo in unprecedented intelligibility. Our marketing is at a new level. We are better performing than ever before. We are able to copy best practices developed in our company and introduce enhancements that let us be even more successful. Overview and transparency are additional very useful enhancements for use. We get what we want and control this in real-time with tough bindings.
Ryan Bearden | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Hive9 in our marketing department to track our program spend and efficacy of those programs from a lead generation perspective. It gives us the opportunity to glance at how our lead generation programs are tracking to spend and to goals. We currently use the tool in the marketing department, but we are bringing on our finance teams to use it in order to pull spend reports.
Nick Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Allocadia is currently only being used by our corporate marketing teams to manage budgets. It helps to provide greater budget visibility to our finance department and also allows us to not have to rely on spreadsheets to manage our budgets. It is a very intuitive platform to use and this has helped with its adoption in our marketing department.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Allocadia is currently only being used within Media and only has plans to stay that way. We needed a solution that helps us put planning, actuals, POs, and leads in one system and Allocadia was able to help us do all of that. In addition, we've been able to manipulate it to help us fix some other problems as well such as metrics and testing data. Reporting has also been a huge contribution from Allocadia.
Amanda Lomas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Allocadia for the marketing team to manage all of our budgets and forecast expenses. We use it as an additional step from the main accounting package that corp finance uses because we need to get more granular with our expense tracking for mROI. It has helped us quickly gain insight into the broader marketing spend as well as calculate various levels of marketing ROI (segment, category, campaign, vendor, etc.)
Joshua Jamieson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Allocadia is a terrific way to track your existing budgets in a unified way; even for those companies who are not looking to or are not ready to begin tracking the return on their marketing investment. Allocadia's interface is simple, but its reporting engine is incredibly powerful. Allocadia unifies budgeting, planning, and actual spend tracking within an organization.
October 05, 2015

Budgeting made easy!

Score 10 out of 10
Vetted Review
Verified User
Allocadia is a great tool to quickly understand where you are from a budgeting perspective. Additionally it helps us understand real-time costing all in one view. This helps us understand where we stand at any given time.
Brian Brownrigg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are a certified consulting partner of Allocadia. We help other companies determine if they should use Allocadia, help them prepare to use it, then help them implement and support for the long-run. The primary business problems we've seen solved by Allocadia: - Misalignment between Finance and Marketing on current forecast - Disparate ways of tracking similar marketing spend - Inability to transfer, cut, and add budgets with confidence - Low visibility in the budgeting roll-ups across multiple budgets and organizations
Score 7 out of 10
Vetted Review
Verified User
We are using Allocadia as a Marketing Budget maintenance tool is various departments (Finance, Marketing) and throughout the whole company which is located in different countries in Europe. By using a Excel spreadsheet based solution in the past, we were facing a lot of Excel-related issues incl. deletion of files, changing of past entries, layout and structural issues. Of course that's not what Excel files are supposed to be used for, but we were lacking a proper software solution.
August 11, 2014

Happy with Allocadia

Score 8 out of 10
Vetted Review
Verified User
Our company is using Allocadia for budgeting purposes. Being that we have so many different regions and budgets that we deal with, we use Allocadia to keep all the information organized and up-to-date for our finance team as well as allocation purposes.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Allocadia is being used to track marketing budgets in our online strategy department. It consolidates budget information that was formerly spread across multiple sources, some of which were individual flat files residing on a variety of systems. It further generates much needed dashboards based on that data, which can easily be used for diagnostic purposes, presentations, or shared directly with partners.
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