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Uptempo

Uptempo
Formerly BrandMaker, Allocadia, Hive9

Overview

What is Uptempo?

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

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Recent Reviews
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Reviewer Pros & Cons

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Verified User
Administrator in Information Technology
Industrial Automation Company, 11-50 employees
Ellen Caroline Murphy Dixon | TrustRadius Reviewer
Ellen Caroline Murphy Dixon
Administrator in Finance and Accounting
MD Financial Management | Gestion financière MD (Facilities Services, 1001-5000 employees)
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Pricing

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Uptempo

Uptempo

N/A
Unavailable

What is Uptempo?

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

How to Manage Marketing Budget Planning

YouTube

Marketing Work Management | Work Management End to End

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Marketing Work Management | Review Manager

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Marketing Work Management | Home Dashboards

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Marketing Work Management | Digital Asset Management

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A Single System of Record for Enterprise Marketing Teams

YouTube
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Product Details

What is Uptempo?

Uptempo is enterprise marketing planning software that combines marketing campaign planning, financial management, and work management to create a single marketing system of record.

This integrated platform is designed to give marketing teams insights and agility. Teams can collaboratively work together on every stage of the marketing process. Executives can connect performance data to initial plans and goals, and when necessary, shift strategies and re-allocate budget and teams to better performing programs.   

Uptempo’s product suite is used by marketers at enterprises that include Autodesk, Best Buy, Daimler, Deutsche Bank, SC Johnson, and Unilever.

The main use cases of the Uptempo solution include:

Marketing Campaign Planning & Performance
Uptempo’s campaign planning and performance module lets marketers set goals and use predictive performance insights to build campaign plans that will achieve them. They can then create campaign briefs, calendar activities, allocate funds, and kick off creative work. Once campaigns are in-market, marketers can track spending, measure results, and quickly pivot adaptive plans in real time in response to changing market dynamics and customer preferences.

Marketing Financial Management
Uptempo financial management gives marketing teams complete control of marketing spend without hours of manual reconciliation. It helps marketers achieve greater impact from marketing investments through increased visibility into cost, streamlined processes, automated reconciliation, performance reporting, and the ability to quickly pivot budgets in real-time.

Marketing Work Management
Uptempo work management expedites internal content review and approval processes with workflow automation. Teams can move faster to initiate, revise, and complete work in a single system. Marketing leaders get visibility into what is being worked on, while balancing available resources to meet project requirements. Marketers can manage and monitor the content development process, including timelines, distribution and asset usage for content in any format, for any device. Content analytics help marketers to continuously optimize performance.


Uptempo Features

  • Supported: Activity planner and calendar
  • Supported: Flexible plan hierarchies
  • Supported: Predictive impact modeller
  • Supported: Top down budget allocation
  • Supported: Bottom up budget planning
  • Supported: Real-time spend tracking
  • Supported: Automatic reconciliation
  • Supported: Budget approval workflows
  • Supported: Instant budget reallocation
  • Supported: Financial reporting
  • Supported: Performance monitoring
  • Supported: Content creation workflows
  • Supported: Resource management
  • Supported: Digital asset library

Uptempo Screenshots

Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.Screenshot of Uptempo's Insights dashboards help marketers zero in on any budget dimension and investigate investments and ROI across teams, regions, channels, and time.

Uptempo Integrations

Uptempo Competitors

Uptempo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

Aprimo, Anaplan, and MARMIND are common alternatives for Uptempo.

Reviewers rate Ease of integration highest, with a score of 7.9.

The most common users of Uptempo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(52)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
October 05, 2015

Budgeting made easy!

Verified User
Professional in Marketing
Financial Services Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Allocadia is a great tool to quickly understand where you are from a budgeting perspective. Additionally it helps us understand real-time costing all in one view. This helps us understand where we stand at any given time.
Pros and Cons
  • Manages Budgets
  • Visualizes Data
  • Organizes Data
  • Speed - it keeps getting faster, but still could be more responsive.
  • Not an issue, but the improvements in the UI are great.
Likelihood to Recommend
You need to have an understanding of the pain points in your budget, so Allocadia can be tailored to fix them.
Return on Investment
  • From an organization perspective, having our view of exact budgets has reduced errors signfiicantly.
Alternatives Considered
This was the only software out there that performed this function for us, but they have continuously improved it.
Users and Roles
3
Online Marketing
Support Headcount Required
3
You need to be good with numbers and think about data integration. These are key skills required for this. Additionally you need to be able to configure as you go along to get the best out of the product. Also you need a good technical knowledge about how to integrate systems.
Business Processes Supported
  • Budgeting
  • Cost Analysis
  • Reporting
Innovative Uses
  • We were able to monitor 365 marketing performance
Future Planned Uses
  • Not sure but having a view into any additional budgets and costing will always be useful.
Likelihood to Renew
7
This has and will become something that we require going forward, almost a table-stakes tool.
March 13, 2015

Allocadia instead of an Excel mess

BD
Benjamin Deigendesch
Int Online Marketing Analyst
StepStone (Internet, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We are using Allocadia as a Marketing Budget maintenance tool is various departments (Finance, Marketing) and throughout the whole company which is located in different countries in Europe. By using a Excel spreadsheet based solution in the past, we were facing a lot of Excel-related issues incl. deletion of files, changing of past entries, layout and structural issues. Of course that's not what Excel files are supposed to be used for, but we were lacking a proper software solution.
Pros and Cons
  • Individuality. Allocadia was kind of a start-up when we first got in touch. They adjusted a lot of their functionalities, layout and usability in order to fit our needs.
  • Easy to use. It is very easy to keep control over all the stats while the users take advantage of a nice and easy user interface.
  • Great support. Although we have a time shift of about 10-11 hours (Europe to Canada) we are experiencing a fast, proper and friendly support in any cases.
  • An integrated calculator as well as an currency exchange calculator. It would make working with the stats a lot easier if some additional tools would be available.
  • Improve the general performance. A topic which is valid at any time. No matter how good your performance is lately, there's always room for improvement.
  • Some smaller adjustments regarding the usability would be great to ease the budget entry process - but as far s I am informed, some changes and updates are coming up with the HTML5 solution
Likelihood to Recommend
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Return on Investment
  • Reduced error prone in regards to the budget data
  • New insights to budget planned, spend and split
  • More efficient work on the budget maintenance
Alternatives Considered
Allocadia showed the biggest advantages in regards to the individuality and personalization of the tool as well as in regards to the costs. It provided the services and features we were looking for. While other software had a big load of additional features we were not looking for, Allocadia was the perfect match.
Likelihood to Renew
9
Basically there are no reasons why not to renew the contract. A great plus is the steps Allocadia is currently doing in order to upgrade their software and user interface with state of the art technology.
Online Training
8
August 11, 2014

Happy with Allocadia

Verified User
Analyst in Marketing
Marketing and Advertising Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Our company is using Allocadia for budgeting purposes. Being that we have so many different regions and budgets that we deal with, we use Allocadia to keep all the information organized and up-to-date for our finance team as well as allocation purposes.
Pros and Cons
  • Mapping invoices with line items.
  • Audit trails
  • Forecast updating
  • I would allow users to switch items into different budgets vs. having to reenter the item altogether.
Likelihood to Recommend
Return on Investment
  • Budget Allocation
  • Organization
Alternatives Considered
  • Salesforce.com,Eloqua,QuickBooks Pro
Likelihood to Renew
8
We still have to increase the user adoption percentage here, depending on how that ranks, then we'd make the decision to renew or not.
June 12, 2014

Allocadia has it all!

Verified User
Manager in Marketing
Banking Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Allocadia is being used to track marketing budgets in our online strategy department. It consolidates budget information that was formerly spread across multiple sources, some of which were individual flat files residing on a variety of systems. It further generates much needed dashboards based on that data, which can easily be used for diagnostic purposes, presentations, or shared directly with partners.
Pros and Cons
  • Consolidates budget information (planned, allocated, spent, etc.) in a single location.
  • Rolls up and enhances the stored data with custom metrics (calculations) and other conversion processes.
  • Displays data in custom dashboards that really bring the numbers to life.
  • Integration with key data systems such as Google AdWords or Bing Ads.
  • More direct and/or user-friendly data import and export processes (pertaining to raw data and flat files).
Likelihood to Recommend
It is certainly well-suited to an organization with several dozen (or more) marketing campaigns, spread across several channels such as PPC, display marketing and social media. We found it best to work with a single account manager at Allocadia, since there was little information lost and requests could be handled quickly and efficiently.
Return on Investment
  • We have greater efficiency in monitoring our campaign spends.
  • We can plan future budget allocations more effectively with the dashboards and other calculations.
  • We have less stress, since we don't have to fear the annual reconciliation of planned budgets to actual spend.
Alternatives Considered
  • Microsoft Excel
Allocadia is more intuitive and collaborative than Excel. It is also much easier to generate calculations and dashboards.
Likelihood to Renew
7
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
February 25, 2014

Excel nightmare no more.

Verified User
Analyst in Marketing
Computer Software Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Allocadia is currently being used globally by our field marketing department to manage our budget, track spending, and facilitate the approval processes for invoices.
Pros and Cons
  • Customer experience is key and Allocadia delivers exceptional service. The support team is fantastic and issues are resolved quickly.
  • The tool lends itself well to customization, which has been especially helpful for us. For example, we have developed approval reports to streamline the invoice approval process and we have been able to customize the tags to see what has been committed, paid, etc
  • The drag and drop feature can be a little finicky on the budgets tab. You have to have just the right touch to get something to nest properly.
  • There is a strange glitch sometimes when selecting a vendor in the actuals tab: No matter how many times I'll select a certain vendor from the drop down, it will somehow choose a random different one.
  • It would be cool if the amounts entered into the PO panel could automatically total up and populate the forecast field.
Likelihood to Recommend
We have found great success in using the tool for our approval process. Coding everything in a one-off process was cumbersome and invoices would often not get paid on time. Now, we have streamlined everything on a weekly basis.
Return on Investment
  • Increased efficiency in budget tracking, proper coding, approval process, making sure finance actuals match marketing actuals.
Alternatives Considered
Previously we were using Excel spreadsheets. This was a nightmare, as the entire spreadsheet would be ruined if one formula was off.
Likelihood to Renew
10
We will never go back to using spreadsheets. We have already invested considerable time in getting our process to where it is.
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