Uptempo

Formerly BrandMaker, Allocadia, Hive9

This integrated platform is designed to give marketing teams insights and agility. Teams can collaboratively work together on every stage of the marketing process. Executives can connect performance data to initial plans and goals, and when necessary, shift strategies and re-allocate budget and teams to better performing programs.   

Uptempo’s product suite is used by marketers at enterprises that include Autodesk, Best Buy, Daimler, Deutsche Bank, SC Johnson, and Unilever.

The main use cases of the Uptempo solution include:

Uptempo’s campaign planning and performance module lets marketers set goals and use predictive performance insights to build campaign plans that will achieve them. They can then create campaign briefs, calendar activities, allocate funds, and kick off creative work. Once campaigns are in-market, marketers can track spending, measure results, and quickly pivot adaptive plans in real time in response to changing market dynamics and customer preferences.

Uptempo financial management gives marketing teams complete control of marketing spend without hours of manual reconciliation. It helps marketers achieve greater impact from marketing investments through increased visibility into cost, streamlined processes, automated reconciliation, performance reporting, and the ability to quickly pivot budgets in real-time.

Uptempo work management expedites internal content review and approval processes with workflow automation. Teams can move faster to initiate, revise, and complete work in a single system. Marketing leaders get visibility into what is being worked on, while balancing available resources to meet project requirements. Marketers can manage and monitor the content development process, including timelines, distribution and asset usage for content in any format, for any device. Content analytics help marketers to continuously optimize performance.