The gold standard in user behaviour analytics.
Amplitude Analytics is our solution for measuring user behaviour in our SaaS product. It is the gold standard in this category but comes …
Starting at $59 per month
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What is Amplitude Analytics?
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build…
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Karbon (Information Technology & Services, 51-200 employees)
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$49
Cloud
per month (paid annually)
Growth
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Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://amplitude.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $59 per month
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What is Amplitude Analytics?
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels,
retention and revenue.
Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
Amplitude Analytics Video
Why Amplitude?
Amplitude Analytics Integrations
- Adobe Analytics
- Airship
- Appcues
- AppsFlyer
- Amazon Kinesis
- Klaviyo
- Mailchimp
- LaunchDarkly
- Adobe Marketo Engage
- Meta Pixel
- MoEngage
- mParticle
- Notion
- Optimizely Web Experimentation
- Planhat
- productboard
- Amazon Redshift
- Salesforce Sales Cloud
- Twilio Segment
- Twilio SendGrid
- Slack
- Snowflake
- Toplyne.io
- The Trade Desk
- Userflow
- WebEngage
Amplitude Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Amplitude Analytics starts at $59.
Reviewers rate Support Rating highest, with a score of 8.8.
The most common users of Amplitude Analytics are from Mid-sized Companies (51-1,000 employees).
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- Pros
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Amplitude Analytics has proven to be an invaluable tool for a variety of user needs across different industries. Users have utilized Amplitude to increase the retention rate of their most valuable experiments, allowing them to measure outcomes and drive product roadmaps effectively. The platform's ability to track users' funnel and the state of the user inside an app has been highly beneficial, enabling users to assign specific callers based on user attributes. The filter feature in the Amplitude dashboard has been widely appreciated, giving users the ability to easily view data for specific user attributes such as location.
Amplitude Analytics has become the go-to solution for many teams, including sales, customer success, product, engineering, and conversion. Teams have relied on it for free-trial and customer analytics, benefiting from its robust features that monitor digital product health, analyze customer behavior, and create performance dashboards. Additionally, Amplitude has been utilized as a third-party tool for creating funnels, visualizing data, and personalizing products by understanding user behavior and resolving bugs. Its comprehensive analysis capabilities have empowered users to make data-driven decisions that drive product growth.
In addition to its use in SaaS products, Amplitude Analytics has found traction in other areas as well. Users have leveraged the platform for A/B testing, appreciating its user-friendly interface that allows for analytics without coding skills. Furthermore, Amplitude's ability to track cross-platform user journeys and analyze user retention and interaction sets it apart from other tools that focus solely on page views and click rates. Users across various domains have relied on Amplitude Analytics for website and product analytics, measuring usage, engagement, KPIs, monitoring feature launches and experiments, and understanding user cohorts.
Amplitude Analytics has also proven its value in the media industry. From big companies to small to medium enterprises, this tool is considered one of the best analytics solutions available. It offers significant benefits by providing deep insights into audience definition and analysis of user paths for conversions and leads. Its event-based analytics approach addresses the limitations of early commercial web analytics, allowing users to go beyond clicks, traffic sources, and basic conversion rates.
Users appreciate the seamless tracking of the user journey offered by Amplitude Analytics, allowing them to connect product and app activity with web metrics. The reporting speed and ease-of-use have also garnered praise, with users finding value in how easily data can be displayed through charts. This tool enables them to identify active customers, popular product modules, and network bottlenecks efficiently. It has become an essential
Well-designed Dashboard: Users have praised the well-designed and visually appealing dashboard of Amplitude Analytics. It is evident that multiple reviewers have found the interface to be user-friendly, with intuitive navigation and customizable charts.
Comprehensive Feature Analytics: Several users have mentioned that the feature analytics provided by Amplitude Analytics are comprehensive and valuable for analyzing product usage. Reviewers appreciate being able to measure frequency of usage, track user behaviors, and identify areas for improvement through insights into actions that drive certain user behaviors in funnels.
Versatile Functionality: Many reviewers have highlighted the wide range of functionality offered by Amplitude Analytics, making it a versatile tool for analyzing both products and user journeys. The ability to filter charts based on specific date ranges allows for focused analysis, while multi-user and multi-dashboard view options facilitate collaboration across teams.
Less Intuitive Interface: Users have mentioned that the software is less intuitive compared to its competitors and has a steep learning curve, requiring significant training efforts. Several reviewers felt that the interface could be more user-friendly and suggested having a step-by-step guide for new users.
Limited Customization Options and Flexibility: Some users expressed a need for more flexibility in adapting to changing data structures and customization options for dashboards. They desired greater control over customizing their dashboards according to their specific needs, which they found lacking in the software.
Suboptimal Visualization of User Path Finders: The visualization of the User Path Finders feature has been criticized by users who believe it could be improved to provide a clearer understanding of the paths taken by users. Some reviewers felt that the current visualization does not effectively present the user journey, leading to difficulty in analyzing user behavior patterns.
Users commonly recommend the following about Amplitude:
- It is important to start using Amplitude as soon as possible because it collects its own data and starting earlier is crucial. (Multiple reviewers)
- Using Amplitude in conjunction with Segment is recommended, as it is seen as a powerful combination that users would not want to go back from using traditional reports. (Multiple reviewers)
- Amplitude is suggested for those who want a deeper understanding of user behavior, although there are other tools like Google Analytics that are less costly if only a broad picture is needed. (Multiple reviewers)
Attribute Ratings
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October 26, 2023
The gold standard in user behaviour analytics.
Amplitude Analytics is our solution for measuring user behaviour in our SaaS product. It is the gold standard in this category but comes along with the price tag to support those claims. It boasts a range of robust features, but it really depends on how proficient your teams are with these tools to see if they will get value for money.
- Charting
- Visual query building
- Workbook creation
- Query building could be more intuitive
February 13, 2023
Amplifying Product Reach with Amplitude
We use Amplitude Analytics to: Increase the Retention rate of our most valuable Experiment with Features and Measure Outcomes to drive Product Roadmaps Personalize Product Experiences based on Behavioral Data
- Providing insights into Customer Behavior and Product Usage
- Integration with Business Applications
- Customer Segmentation
- Need to provide more depth in capabilities for dashboard customization
- Not as intuitive as some other competitors and requires training effort
- Needs more flexibility to adapt to changing data structures
One of our client works in "media campaigning" area. We wanted to do user segmentation and retention analysis for their media owners and users, that's where we used Amplitude Analytics tool in the projects.
- Extraction of insights from data is really good
- Visualisation dashboards are really good
- User friendly tool
- It’s really difficult to move data in and out of Amplitude
- Sometimes amplitude can be overwhelming as it is packed with features, potentially can confuse non-analysts
Score 10 out of 10
Vetted Review
Verified User
Amplitude Analytics is one of the best analytics tool in the media industry. Big companies as well as small medium enterprises are getting huge amount of benefits with its analytics abilities. Luckily i had the chance to use it in my company and the results are mind blowing. Now we are very much confident in defining our audience and analyzing the user path for conversions and leads
- Detailed analytics
- User journey
- Attribution modelling
- User interface is far better than any other product in the same category
- Destailed reporting ability is one of best feature i personally like
- Plenty of widgets and customizations
July 25, 2022
Give a chance to Amplitude Analytics
We are using Amplitude Analytics as one of our tools to produce analytics and insights internally. We are able to connect it to many different sources and produce nice charts that are used to take decisions furthermore. Of course, we have some other tools, and combined with Amplitude makes it possible to reach what we need.
- Pretty Charts
- Good free tier
- It's not that flexible in my opinion.
- It could be improved in terms of historical charts.
We use Amplitude to track users' funnel. We have a different level of telecallers, based on the state of the user (inside our app like only signed up, or moved 1 level forward) lead is assigned to a specific caller. So for tracking the state of the user we use Amplitude.
- Very well dashboard, clearly show states for specific date range.
- It even gives you details on how many user's uninstalled the app, which no other competitor provides.
- Multi users, multi dashboard view available.
- Customizing dashboard is one time pain, it really took long time for us.
- Integration is also one time pain; took ~2 weeks.
- Moblie app view for dashboards are not good.
July 23, 2022
Gives you oh so much more than Google Analytics
Score 10 out of 10
Vetted Review
Verified User
We use Amplitude Analytics for analytics on both our website analytics and product analytics.
- Closed funnels
- User flows
- User segregation
- Deep dive into specifics
- Some more clarity and examples of implementation with GDPR in mind
- Some segregation inside user properties can be difficult to implement
- Splicing information inside funnels could be more intuitive
- User support for the cheaper tiers is hard to access
- Pricing transparency really needs to be improved
Amplitude is used as our premier product analytics tool for the LXME mobile app, helping us understand quantitative behavior of our users. It helps us understand which features of our app users are using the most, how often do they use the same, time taken for users to activate/place orders and how different cohorts of users in the app behave with respect to each other.
- Feature analytics - measuring frequency of usage
- Time taken by users to convert in funnels
- Actions that drive certain user behaviors in funnels via correlation
- Actions that lead to user drop off in funnels via correlation
- Comparing behavior of two custom user cohorts
- Tracking app uninstalls - very much needed for apps
- User path finders feature can have better visualization, allowing PMs and designers to understand in a much more clear way, the path their users are taking
Amplitude helps us find hidden user patterns in terms of pain points or success. That way, it enables us to iterate and improve our product all the time, based on data. I like that Amplitude is building new features all the time when I need them. Their filter feature in the dashboard is one of the most important. When you're looking at a specific dashboard, you might want to see all that data for a particular user attribute (let's say only for users based in Brazil). We used to need to create different dashboards for different markets we operate in, now it's just one click away.
- Drop-offed users' behaviors, their journey.
- Overall property/date/... etc. filtering for all of the charts in a dashboard.
- Could be great to have more third-party integrations, like with Insider, since we use it as a user activation tool. It'd be so easy to observe the drop-offs from our Amplitude user funnel dashboards and then set up some communications/push notifications, etc., according to that data.
My company has created a brand called "Fuzzle" around fictional furry alien creatures who came to Earth with unclear intentions. We built a companion mobile app to our NFT collection that allows our community to converse with their unique characters using conversational AI powered by OpenAI's GPT-3. We integrated Amplitude with our mobile app in order to understand how our users are interacting with the app so that we can better understand how to improve it as well as resolve any bugs that arise during development.
- Mobile analytics
- User funnels
- UX analysis
- Data visualization
- Faster integration
- Better data visualization
- Make dashboard easier to navigate
July 20, 2022
Suitable for larger enterprises
Amplitude’s approach to event-based analytics and data originated from the struggles of the early commercial web, where marketing analytics mostly measured clicks, identified traffic sources, and tracked a few conversion rates.
Tying Product and App Activity with Web Metrics, Seamless Tracking of the User Journey, Reporting Speed, and Ease of Use.
Tying Product and App Activity with Web Metrics, Seamless Tracking of the User Journey, Reporting Speed, and Ease of Use.
- Reporting Speed and Ease of Use
- Seamless Tracking of the User Journey
- A Completed User Journey
- Integrations - does not integrate natively with key A/B testing tools like VWO.
Amplitude Analytics is a product analytics tool that provides insights into how users interact with our digital products. We use Amplitude Analytics to run reports that can tell us things like how many customers attempted registration but failed, how many customers started an online modification but did not complete it, or how many customers tried using the send again feature this month compared to last month.
- Error tracking
- Trend analysisis
- Strong insights
- Ease of deployment
- Customization
- Evaluation and contracting
July 19, 2022
Good choice for data analytics
We use Amplitude as the channel to take profit from the amount of data that is collected from the customer usage of products, displaying data in form of charts in order to identify the number of active customers, what product modules are used more or have more issues, bottlenecks in the network, etc.
- Easy way to create charts
- Simple way to configure the Database based on the own data
- Provides the correct data to enhance/correct products and services
- Visualizations could be better
- Although updates and changes are good, it is sometimes difficult to adapt to the changes
July 19, 2022
Amplitude Analytics
Amplitude Analytics is good application for cross platform user journey tracking. It goes beyond just page views and click rate. We use this application to analyze questions like which activities keep user coming back? Impact of any update on user interaction? Good thing about amplitude is it not only support web analytics but can also be used for mobile analytics.
- User behavioral analysis
- Web analytics
- Cross platform journey tracking
- Initial setup is not very straight forward
- It adds up some latency at a times
July 19, 2022
Driving Insights
Amplitude Analytics provides me with valuable insights into system performance and customer activities inside of our Platform; I use it to better understand customer health and breadth of use, to ensure they are using the most up to date software version of both our application and their device operating system, what device manufacturers are used, and application responsiveness to help head off any issues.
- Very easy to share analytics with multiple team members
- Easy to customize analytics without coding knowledge
- Easy to standardize a set of dashboards across an organization
- It might be me, but I cannot distinguish between some things like upload/download speed when it comes to syncronization
- It is occasionally possible to save over something when trying to instead save as a new chart -- and the interface between pages and dashboards can be a little confusing -- so I think the UI is straightforward, but not the most clear to a new creator
May 09, 2021
Powerful analytics platform
It is a digital optimization solution that keeps smart and effective features for understanding and personalizing the products. It is very easy to customize and I can also save the data for future needs. I am capable of extracting the data into reports which offer me amazing ideas about future measurements. The variety of charts has helped me to analyze the variety of the data as well.
- It provides me great answers about my critical questionnaire, by which I can easily explore behavioral data across any chart, persona, and cohort that are simple and intuitive to understand as they have made easy segmentation.
- It offers its services for SQL queries due to which I have reduced the workload and save the time that was spent in finding out the technical aspects.
- It is user-friendly and easy to use.
- Amplitude Analytics is the most advanced developed platform. Since I am using its services I do not have to face any difficulty with its features and programming.
- I really appreciate its customer support which plays a significant role in providing professional services, they are good at resolving every single issue in seconds.
March 16, 2021
Amplitude amplifies our KPI monitoring
We use Amplitude Analytics across the product development organization for all manner of product analytics needs--from measuring usage and engagement to tracking KPIs to monitoring the launch of new features and experiments, to deeper cohort and other growth & engagement analyses.
- Intuitive UI
- Easy implementation with a CDP like Segment
- Powerful dimensions and visualizations for analyses
- Learning curve for more powerful features
- No built-in A/B testing
- Large gap between free and paid plans; a cheaper introductory plan would be great
January 29, 2021
Helps to make better business decisions
With this platform I can carry out a complete analysis of the users and the impact of each new function that is added to our product. Ampitude Analytics provides me with a broader view to see in detail everything that happens with respect to the analytics of the product I am currently working on. I can understand the behavior of users within my product and thus be able to have better decision-making when making a change for the improvement. Thanks to this platform I can take the course of the direction of a product thus being able to drive it to better growth by adding new functions to the product.
- I like that it can have a CSV type export in order to have the most organized and personalized data collection.
- I can track certain types of users, this helps me to classify them in order to add better functions to the product according to each individual who uses the product.
- I like its interface and most of all the timeline section, where I can see the changes that have been made and how it has improved, this with the aim of having better ideas when implementing new things.
- It should be noted that its interface is very easy to use but when it comes to organizing events in an orderly manner, it is a bit chaotic. Also they should resize a bit to fit everything when I want to sort my chart.
- The database function and its updating tends to be a bit slow, I would like it to be more in real time in order to work faster.
February 13, 2020
Positive attitude when analyzing with Amplitude Analytics.
Amplitude Analytics is being used for multiple different purposes in our organization for our digital product. The digital team uses the tool for monitoring the health of digital products and analysis of customer issues. Marketing uses the tool for checking customer behavior and how marketing campaigns work in production. The product team uses the tool to create dashboards about the site and mobile apps' performance.
- Big knowledge-base about the tool, great support from Amplitude team
- Variety of different options to analyse product and user journey
- Loading time for dashboards with larger number of different graphs could be improved
- More data breakdown metrics could be implemented
January 17, 2020
Amplitude: One-stop destination for mobile analytics.
It is basically used in our app to log the events for user activity. Activity varies from user-paths or to track retention over a period etc. It is used across the organization to make important decisions. One important use case is doing A/B testing. It provides a super useful analytics platform for people who don't even have coding skills.
- A/B test results and comparison
- Graphical representation of data
- Download the CSV option (what columns to download can be specified)
- Speed of the platform
November 07, 2019
Amplitude is easy to use and easy to learn
Amplitude is used heavily by both our product teams and our marketing teams at HubSpot but the rest of the business uses it as well. We use it to provide product-specific metrics for things such as sign-up to product usage. It is a great tool for understanding how different cohorts of users are interacting with your products and what certain factors influence those product metrics like usage and retention.
- Charts - I love the charting elements from Amplitude because they are simple and intuitive.
- Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
- Cohorts - These make segmenting data easy and this is key in the analysis.
- Cohorts - While they are great, importing cohorts for us has been a pain because we need to convert to AmplitudeID's a lot of the time.
- Knowing your event schema is critical to getting the most out of Amplitude. While not necessarily Amplitude's fault it can be a big hinderance.
- They have dashboards but the dashboard functionality is limited.
October 24, 2019
Amplitude - Grow your Digital Business
Our organization is using it as a go to tool for all Customer Analytics requirement. it is quite helpful to identify drops, missed opportunity and looking at customer journey.
- Event segmentation
- Funnel Analysis
- Insight- Alerts
- Customer Journey
- Alerts is a very good feature and has a room for improvement.
- Copy entire dashboard and doing bulk changes irrespective of editing individual chart.
- Performance.
October 23, 2019
Amplitude for Support
I manage our Support team and we use Amplitude to track user actions within our app. For example, if a client reaches out saying a user was deleted from their account, we have the ability to track down who deleted this user to provide them with detailed information. Amplitude is owned and managed by our Development team, but used by Support.
- Customize which actions you need visibility into for your product
- Allows you to export the data into a clean report
- Saves data so you can backtrack to investigate user actions in previous years
- Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.
June 26, 2019
The most promising analytics application
We use Amplitude primary for the funnel analytics, funnel optimization, and to find out the activity of a particular user.
In contrast to Google Analytics, Amplitude allows passing private user data so it can be matched with our inner systems. Amplitude's funnels are more advanced.
In contrast to Google Analytics, Amplitude allows passing private user data so it can be matched with our inner systems. Amplitude's funnels are more advanced.
- Tracking particular users by matching their personal data.
- Building funnels.
- Ability to see events in real-time.
- It would be nice to have standard dashboards without a need to set it up from scratch.
- It would be nice to have some additional tools to analyze the profitability of traffic channels in a particular funnel without creating additional charts for that purpose.
- The left panel can be used more productively for small business.
May 23, 2018
Amplitude is very user friendly
We use it to track actions performed by our users in our software. It is used almost company-wide. It organizes and keeps track of all the actions, events, and paths that users are taking. It helps to segment users and defines how a product is being navigated.
- You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
- There are so many usage events. Events basically exist for every possible action a user can take in the software.
- The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
- Marketing and Sales actions are on separate objects.
- events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged