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Amplitude Analytics

Amplitude Analytics

Overview

What is Amplitude Analytics?

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build…

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Recent Reviews

TrustRadius Insights

Amplitude Analytics has proven to be an invaluable tool for a variety of user needs across different industries. Users have utilized …
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Awards

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Reviewer Pros & Cons

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Simon Hilton | TrustRadius Reviewer
Simon Hilton
Director of Product Management
Karbon (Information Technology & Services, 51-200 employees)
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Pricing

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Plus

$49

Cloud
per month (paid annually)

Growth

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://amplitude.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $59 per month
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Product Details

What is Amplitude Analytics?

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue.

Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.

Amplitude Analytics Video

Why Amplitude?

Amplitude Analytics Integrations

Amplitude Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Amplitude Analytics starts at $59.

Reviewers rate Support Rating highest, with a score of 8.8.

The most common users of Amplitude Analytics are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(125)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Amplitude Analytics has proven to be an invaluable tool for a variety of user needs across different industries. Users have utilized Amplitude to increase the retention rate of their most valuable experiments, allowing them to measure outcomes and drive product roadmaps effectively. The platform's ability to track users' funnel and the state of the user inside an app has been highly beneficial, enabling users to assign specific callers based on user attributes. The filter feature in the Amplitude dashboard has been widely appreciated, giving users the ability to easily view data for specific user attributes such as location.

Amplitude Analytics has become the go-to solution for many teams, including sales, customer success, product, engineering, and conversion. Teams have relied on it for free-trial and customer analytics, benefiting from its robust features that monitor digital product health, analyze customer behavior, and create performance dashboards. Additionally, Amplitude has been utilized as a third-party tool for creating funnels, visualizing data, and personalizing products by understanding user behavior and resolving bugs. Its comprehensive analysis capabilities have empowered users to make data-driven decisions that drive product growth.

In addition to its use in SaaS products, Amplitude Analytics has found traction in other areas as well. Users have leveraged the platform for A/B testing, appreciating its user-friendly interface that allows for analytics without coding skills. Furthermore, Amplitude's ability to track cross-platform user journeys and analyze user retention and interaction sets it apart from other tools that focus solely on page views and click rates. Users across various domains have relied on Amplitude Analytics for website and product analytics, measuring usage, engagement, KPIs, monitoring feature launches and experiments, and understanding user cohorts.

Amplitude Analytics has also proven its value in the media industry. From big companies to small to medium enterprises, this tool is considered one of the best analytics solutions available. It offers significant benefits by providing deep insights into audience definition and analysis of user paths for conversions and leads. Its event-based analytics approach addresses the limitations of early commercial web analytics, allowing users to go beyond clicks, traffic sources, and basic conversion rates.

Users appreciate the seamless tracking of the user journey offered by Amplitude Analytics, allowing them to connect product and app activity with web metrics. The reporting speed and ease-of-use have also garnered praise, with users finding value in how easily data can be displayed through charts. This tool enables them to identify active customers, popular product modules, and network bottlenecks efficiently. It has become an essential

Well-designed Dashboard: Users have praised the well-designed and visually appealing dashboard of Amplitude Analytics. It is evident that multiple reviewers have found the interface to be user-friendly, with intuitive navigation and customizable charts.

Comprehensive Feature Analytics: Several users have mentioned that the feature analytics provided by Amplitude Analytics are comprehensive and valuable for analyzing product usage. Reviewers appreciate being able to measure frequency of usage, track user behaviors, and identify areas for improvement through insights into actions that drive certain user behaviors in funnels.

Versatile Functionality: Many reviewers have highlighted the wide range of functionality offered by Amplitude Analytics, making it a versatile tool for analyzing both products and user journeys. The ability to filter charts based on specific date ranges allows for focused analysis, while multi-user and multi-dashboard view options facilitate collaboration across teams.

Less Intuitive Interface: Users have mentioned that the software is less intuitive compared to its competitors and has a steep learning curve, requiring significant training efforts. Several reviewers felt that the interface could be more user-friendly and suggested having a step-by-step guide for new users.

Limited Customization Options and Flexibility: Some users expressed a need for more flexibility in adapting to changing data structures and customization options for dashboards. They desired greater control over customizing their dashboards according to their specific needs, which they found lacking in the software.

Suboptimal Visualization of User Path Finders: The visualization of the User Path Finders feature has been criticized by users who believe it could be improved to provide a clearer understanding of the paths taken by users. Some reviewers felt that the current visualization does not effectively present the user journey, leading to difficulty in analyzing user behavior patterns.

Users commonly recommend the following about Amplitude:

  • It is important to start using Amplitude as soon as possible because it collects its own data and starting earlier is crucial. (Multiple reviewers)
  • Using Amplitude in conjunction with Segment is recommended, as it is seen as a powerful combination that users would not want to go back from using traditional reports. (Multiple reviewers)
  • Amplitude is suggested for those who want a deeper understanding of user behavior, although there are other tools like Google Analytics that are less costly if only a broad picture is needed. (Multiple reviewers)

Attribute Ratings

Reviews

(1-25 of 28)
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October 26, 2023

The gold standard in user behaviour analytics.

Simon Hilton | TrustRadius Reviewer
Simon Hilton
Director of Product Management
Karbon (Information Technology & Services, 51-200 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are a SaaS business and want the best analytics tool available that will leave you plenty of room to grow then Amplitude Analytics is a great option. Also, being a part of the Amplitude community, you will see more of how the best customers set up and measure impact. If you are starting out and/or don't use customer behaviour analytics as much, then there are cheaper options out there.
February 13, 2023

Amplifying Product Reach with Amplitude

MK
Manan Kumar
Product Manager
Atlassian (Information Technology & Services, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.
July 25, 2022

Give a chance to Amplitude Analytics

Verified User
Analyst in Information Technology
Computer Software Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Amplitude Analytics is good if you are not sure yet about which tool to use in your company, using their free tier you can check in advance if you can connect all data sources you need and produce the charts you expect. In general, is a good tool with more than enough features.
July 25, 2022

A good to have tool to keep an eye on all important metrics of your business.

Namandeep Bhatia | TrustRadius Reviewer
Namandeep Bhatia
Co Founder & Chief Technology Officer
Pickright Technologies (Financial Services, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If your leads to the sales funnel are a multi-step process and require different levels of expertise to convert, then Amplitude can help you in tracking user's state. Also, it helps in giving a deep view of all business metrics.
July 23, 2022

Gives you oh so much more than Google Analytics

Verified User
Manager in Marketing
Computer Software Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
All in all, it's a great analytics tool and really gives you much more detailed and granular information than Google Analytics. The interface is very similar to its greatest competitor, with a few noticeable improvements in the UX and UI. The free tier is perfect for a startup looking to try it and get insight before scaling to a bigger plan. The main issue I guess is that if you're working with the EU you need to get your legal team involved to make sure you're abiding by GDPR and have consent popups and whatnot which can be a bit time-consuming and annoying.
July 22, 2022

The most value add analytics product out in the market

SD
Shreyans Dhingra
Product Manager
LXME (Financial Services, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for -
  1. For capturing behavioral data from web based products
  2. When there is a need to understand time taken by users to activate/become paying customers
  3. When there is a need to understand what user actions lead users to become activated/paying customers
  4. When there is a need to understand what user actions lead users to drop off through a flow/funnel
  5. When there is a need to understand differences in behavior between two cohorts
Not well suited for -
  1. When uninstall information is of paramount importance to you as an organization.
July 20, 2022

Amplitude is the analytics platform of choice for mobile app developers

Braxton Bragg | TrustRadius Reviewer
Braxton Bragg
Head of Product
Endless AI (Information Technology & Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are using a mobile app, Amplitude is awesome and I would highly recommend it as the best analytics tool. I use it to gain deeper insights into user behavior in our app, understand points of friction, and to identify possible bugs within our experience. I also create dashboards that make it easy for me to see on any given day how the metrics that we care most about are tracking.
July 19, 2022

A Top-notch analytics platform, a must have if you want to drive innovation.

Verified User
Contributor in Customer Service
Financial Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Amplitude Analytics is a well-organized behavioral analytics platform. I have used it with mobile and web applications to understand user behavior inside each platform. With proper implementation, the insights that can be discovered are endless. Amplitude Analytics offered in-depth analysis inside the tool, and there was rarely a need to pull data outside of Amplitude Analytics to complete your analysis. However, the analysis was not always intuitive for non-analysts. It takes some level of analytical experience to get the most out of the product.
July 19, 2022

Good choice for data analytics

Verified User
Engineer in Quality Assurance
Pharmaceuticals Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited when having very large databases that simpler services cannot handle (or that makes it much more complex to handle) as setting everything up requires some investment, but once everything is ready generating new visualizations and taking profit from the data is super easy and fast making it possible to take quick benefit from data.
July 19, 2022

Driving Insights

Wolf-Ekkehard Hindrichs | TrustRadius Reviewer
Wolf-Ekkehard Hindrichs
Senior Value Consultant
Parsable, Inc (Information Technology & Services, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Amplitude has been most useful for us to easily track customer implementation health and application/device performance. It can allow exposing where issues can arise down to an individual team or user, so granular tracking and outlier identification (bucketing) is super helpful. It's also great for quick standardization. All this can be done without from a single platform instead of having to pull the data by going into every instance individually, so it is a big time saver, and allows for information to flow up to the executive level quickly, providing quick summaries of important stats.
May 09, 2021

Powerful analytics platform

Sarah Ketchum | TrustRadius Reviewer
Sarah Ketchum
Head Of Information Technology
Swiss Life AG (Financial Services, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
With the help of this tool, it has become very easy to understand user behavior. It provides the most effective services and proves it's being efficient. For us, it has been no less than a blessing. I would also like to recommend it to those who are looking for an effective analytic tool.
January 29, 2021

Helps to make better business decisions

Melanie Thompson | TrustRadius Reviewer
Melanie Thompson
Product Manager
Ten Spot (Computer Software, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I really recommend it for small business or startup as it contains many functions and collects a lot of data that helps to boost a product of your company since you can look for strengths and repower them, as well as improve the weak points of your product. It's very easy to use and integrate if you don't have a lot of knowledge in the area, so it won't be much of a problem to keep up with your product developments.
February 13, 2020

Positive attitude when analyzing with Amplitude Analytics.

PB
PAULIUS BUCINSKAS
Analyst Digital Site Health
Western Union (Financial Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Amplitude Analytics is a great tool for site/mobile app monitoring. It is easy to check API health, receipt trend, conversion rates from one step to another. Also, it is a great help in trying to figure out the patterns when something is not working. You can build a dashboard and find out where customers are dropping and what is the exact issue.
January 17, 2020

Amplitude: One-stop destination for mobile analytics.

Yash Choubey | TrustRadius Reviewer
Yash Choubey
Data Scientist
HaikuJAM (Internet, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Amplitude Analytics provides a super useful analytics platform for people who don't even have coding skills. You can do a whole bunch of analysis like tracking user-paths, doing A/B testing, tracking live users, user retention, etc. to name a few. It is very easy to integrate with mobile/web apps through simple http calls. We found it very useful and hassle free.
November 07, 2019

Amplitude is easy to use and easy to learn

Verified User
Program Manager in Marketing
Internet Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Amplitude is great for doing individual-based metrics and analytics. It is great for determining where the majority of your sign-ups for a product are coming from or figuring out where the dropoff would be for users going through a certification. We don't use it for our business metrics like MRR or Customer Dollar Retention because it doesn't do as good a job of connecting group/portal/company data.
October 23, 2019

Amplitude for Support

Verified User
Manager in Customer Service
Computer Software Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you need to track user paths to make internal decisions or have clients reaching out needing information on how their staff is using your product then Amplitude is a good fit. Our Amplitude instance is set up to gain visibility into log-ins and specific edits within our platform. It helps our team quickly resolve Support issues and feel confident in the data.
June 26, 2019

The most promising analytics application

Eugene Bos | TrustRadius Reviewer
Eugene Bos
Owner
MakeDreamProfits (Computer Software, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The best use if there is a need to see events some particular user made. It can be useful to analyze what went wrong with users who stop using a product, or to find some pattern for users who purchased it.

Another great use is if you need to set up more tricky funnels, which requires more advanced tools than most other similar apps have.
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