The gold standard in user behaviour analytics.
Amplitude Analytics is our solution for measuring user behaviour in our SaaS product. It is the gold standard in this category but comes …
Starting at $59 per month
View PricingOverview
What is Amplitude Analytics?
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Director of Product Management
Karbon (Information Technology & Services, 51-200 employees)
Pricing
Plus
$49
Cloud
per month (paid annually)
Growth
Contact Sales
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://amplitude.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $59 per month
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Amplitude Analytics?
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels,
retention and revenue.
Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
Amplitude Analytics Video
Why Amplitude?
Amplitude Analytics Integrations
- Adobe Analytics
- Airship
- Appcues
- AppsFlyer
- Amazon Kinesis
- Klaviyo
- Mailchimp
- LaunchDarkly
- Adobe Marketo Engage
- Meta Pixel
- MoEngage
- mParticle
- Notion
- Optimizely Web Experimentation
- Planhat
- productboard
- Amazon Redshift
- Salesforce Sales Cloud
- Twilio Segment
- Twilio SendGrid
- Slack
- Snowflake
- Toplyne.io
- The Trade Desk
- Userflow
- WebEngage
Amplitude Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Amplitude Analytics starts at $59.
Reviewers rate Support Rating highest, with a score of 8.8.
The most common users of Amplitude Analytics are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(125)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Amplitude Analytics has proven to be an invaluable tool for a variety of user needs across different industries. Users have utilized Amplitude to increase the retention rate of their most valuable experiments, allowing them to measure outcomes and drive product roadmaps effectively. The platform's ability to track users' funnel and the state of the user inside an app has been highly beneficial, enabling users to assign specific callers based on user attributes. The filter feature in the Amplitude dashboard has been widely appreciated, giving users the ability to easily view data for specific user attributes such as location.
Amplitude Analytics has become the go-to solution for many teams, including sales, customer success, product, engineering, and conversion. Teams have relied on it for free-trial and customer analytics, benefiting from its robust features that monitor digital product health, analyze customer behavior, and create performance dashboards. Additionally, Amplitude has been utilized as a third-party tool for creating funnels, visualizing data, and personalizing products by understanding user behavior and resolving bugs. Its comprehensive analysis capabilities have empowered users to make data-driven decisions that drive product growth.
In addition to its use in SaaS products, Amplitude Analytics has found traction in other areas as well. Users have leveraged the platform for A/B testing, appreciating its user-friendly interface that allows for analytics without coding skills. Furthermore, Amplitude's ability to track cross-platform user journeys and analyze user retention and interaction sets it apart from other tools that focus solely on page views and click rates. Users across various domains have relied on Amplitude Analytics for website and product analytics, measuring usage, engagement, KPIs, monitoring feature launches and experiments, and understanding user cohorts.
Amplitude Analytics has also proven its value in the media industry. From big companies to small to medium enterprises, this tool is considered one of the best analytics solutions available. It offers significant benefits by providing deep insights into audience definition and analysis of user paths for conversions and leads. Its event-based analytics approach addresses the limitations of early commercial web analytics, allowing users to go beyond clicks, traffic sources, and basic conversion rates.
Users appreciate the seamless tracking of the user journey offered by Amplitude Analytics, allowing them to connect product and app activity with web metrics. The reporting speed and ease-of-use have also garnered praise, with users finding value in how easily data can be displayed through charts. This tool enables them to identify active customers, popular product modules, and network bottlenecks efficiently. It has become an essential
Well-designed Dashboard: Users have praised the well-designed and visually appealing dashboard of Amplitude Analytics. It is evident that multiple reviewers have found the interface to be user-friendly, with intuitive navigation and customizable charts.
Comprehensive Feature Analytics: Several users have mentioned that the feature analytics provided by Amplitude Analytics are comprehensive and valuable for analyzing product usage. Reviewers appreciate being able to measure frequency of usage, track user behaviors, and identify areas for improvement through insights into actions that drive certain user behaviors in funnels.
Versatile Functionality: Many reviewers have highlighted the wide range of functionality offered by Amplitude Analytics, making it a versatile tool for analyzing both products and user journeys. The ability to filter charts based on specific date ranges allows for focused analysis, while multi-user and multi-dashboard view options facilitate collaboration across teams.
Less Intuitive Interface: Users have mentioned that the software is less intuitive compared to its competitors and has a steep learning curve, requiring significant training efforts. Several reviewers felt that the interface could be more user-friendly and suggested having a step-by-step guide for new users.
Limited Customization Options and Flexibility: Some users expressed a need for more flexibility in adapting to changing data structures and customization options for dashboards. They desired greater control over customizing their dashboards according to their specific needs, which they found lacking in the software.
Suboptimal Visualization of User Path Finders: The visualization of the User Path Finders feature has been criticized by users who believe it could be improved to provide a clearer understanding of the paths taken by users. Some reviewers felt that the current visualization does not effectively present the user journey, leading to difficulty in analyzing user behavior patterns.
Users commonly recommend the following about Amplitude:
- It is important to start using Amplitude as soon as possible because it collects its own data and starting earlier is crucial. (Multiple reviewers)
- Using Amplitude in conjunction with Segment is recommended, as it is seen as a powerful combination that users would not want to go back from using traditional reports. (Multiple reviewers)
- Amplitude is suggested for those who want a deeper understanding of user behavior, although there are other tools like Google Analytics that are less costly if only a broad picture is needed. (Multiple reviewers)
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
February 13, 2020
Positive attitude when analyzing with Amplitude Analytics.
Amplitude Analytics is being used for multiple different purposes in our organization for our digital product. The digital team uses the tool for monitoring the health of digital products and analysis of customer issues. Marketing uses the tool for checking customer behavior and how marketing campaigns work in production. The product team uses the tool to create dashboards about the site and mobile apps' performance.
- Big knowledge-base about the tool, great support from Amplitude team
- Variety of different options to analyse product and user journey
- Loading time for dashboards with larger number of different graphs could be improved
- More data breakdown metrics could be implemented
- The tool gives us a real-time data monitoring option, which helps to spot the issues more quickly
Amplitude Analytics has a better database than Adobe Analytics. Amplitude Analytics works a lot faster and is much easier to work with than the Splunk tool.
January 17, 2020
Amplitude: One-stop destination for mobile analytics.
It is basically used in our app to log the events for user activity. Activity varies from user-paths or to track retention over a period etc. It is used across the organization to make important decisions. One important use case is doing A/B testing. It provides a super useful analytics platform for people who don't even have coding skills.
- A/B test results and comparison
- Graphical representation of data
- Download the CSV option (what columns to download can be specified)
- Speed of the platform
- Hassle-free analytics platform
- Anyone can learn, no training required.
We did research on a lot of other platforms and services available in the market, but found Amplitude Analytics best.
November 07, 2019
Amplitude is easy to use and easy to learn
Amplitude is used heavily by both our product teams and our marketing teams at HubSpot but the rest of the business uses it as well. We use it to provide product-specific metrics for things such as sign-up to product usage. It is a great tool for understanding how different cohorts of users are interacting with your products and what certain factors influence those product metrics like usage and retention.
- Charts - I love the charting elements from Amplitude because they are simple and intuitive.
- Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
- Cohorts - These make segmenting data easy and this is key in the analysis.
- Cohorts - While they are great, importing cohorts for us has been a pain because we need to convert to AmplitudeID's a lot of the time.
- Knowing your event schema is critical to getting the most out of Amplitude. While not necessarily Amplitude's fault it can be a big hinderance.
- They have dashboards but the dashboard functionality is limited.
- With Amplitude, we can make informed decisions based on the way that users are interacting with the product.
- It helps us deduce issues users have with the product by understanding the events and touch points users have. For example, we can troubleshoot when certain things are broken using Amplitude.
I find Amplitude much easier to use than Mixpanel or GA are. The UX is easy to grasp and as long as you have an intuitive set-up or good documentation on how your events are set up it makes for quick onboarding. Looker does a better job of easily allowing customization with SQL and calculations but it isn't as user-friendly.
October 24, 2019
Amplitude - Grow your Digital Business
Our organization is using it as a go to tool for all Customer Analytics requirement. it is quite helpful to identify drops, missed opportunity and looking at customer journey.
- Event segmentation
- Funnel Analysis
- Insight- Alerts
- Customer Journey
- Alerts is a very good feature and has a room for improvement.
- Copy entire dashboard and doing bulk changes irrespective of editing individual chart.
- Performance.
- Easy to troubleshoot customer issues
- Identify area of improvement after Product launch
- Good support and integration with other tools
Amplitude is easy to implement and simple as compare to Adobe Analytics(AEM)although there is a vast difference in terms of UI, functionality and cost. Most of the user specially product team like Amplitude as compare to AEM.
October 23, 2019
Amplitude for Support
I manage our Support team and we use Amplitude to track user actions within our app. For example, if a client reaches out saying a user was deleted from their account, we have the ability to track down who deleted this user to provide them with detailed information. Amplitude is owned and managed by our Development team, but used by Support.
- Customize which actions you need visibility into for your product
- Allows you to export the data into a clean report
- Saves data so you can backtrack to investigate user actions in previous years
- Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.
- Amplitude helps us determine user behavior so we can make the most educated decisions for the future of our product.