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AnyRoad

AnyRoad

Overview

What is AnyRoad?

AnyRoad is an Experience Relationship Management (ERM) platform enabling global brands to measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data…

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Pricing

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What is AnyRoad?

AnyRoad is an Experience Relationship Management (ERM) platform enabling global brands to measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is AnyRoad?

AnyRoad is an Experience Relationship Management (ERM) platform enabling global brands to measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing.

The suite includes 3 products:
  • Experience Manager - An end-to-end solution built to deliver, manage, and scale impactful live experiences and events. Supports guest booking and journey, communication, follow-up, and provide stakeholders in events a centralized dashboard.
  • AnyRoad Live - Tools for field marketers to engage the audience, like pop-ups, mobile tools for engagement (QR codes), with tools to monitor event performance in real-time.
  • AnyRoad Atlas - Used to quantify the impact of events on marketing objectives, uncover trends, benchmark performance, and identity new opportunities looking forward.

The solution boasts users among Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of how these experiences build loyalty, increase brand perception, and increase revenue.

AnyRoad Features

  • Supported: Customer and Brand Insights
  • Supported: Registration and Ticketing
  • Supported: Experiential Marketplace

AnyRoad Screenshots

Screenshot of Brand Insights DashboardScreenshot of NPS Insights

AnyRoad Integrations

AnyRoad Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

AnyRoad Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)90%
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