Overview
What is Apollo.io?
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M…
Good startup software.
You won't find a better prospecting tool anywhere else!
Apollo - One stop solution for all prospect relevant info
Apollo is excellent for creating targeting list by industry, Titles etc. Saves time with customized list building
User-friendly tool--must use!
Perfect for contact discover and inexpensive!
Apollo.ai is the best tool to find new customers
Intuitive Interface to find enriched list of leads and convert better
Great tool!
Your Best Electronic Salesperson!
Apollo - straight forward lead gen platform
Efficient, personalized email sequences
I automated my appointment setting, closing thousands in monthly contracts
Houston we have liftoff!
Apollo Helps you contact your target markets and then close the business
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Advanced search (11)8.484%
- Ideal customer targeting (11)8.282%
- List quality (11)8.181%
- Identification of new leads (11)7.272%
Reviewer Pros & Cons
Pricing
Basic
$59
Professional
$99
Organization
$1,188
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $59 per month
Product Demos
Start Prospecting with the Apollo Chrome Extension
How to Configure Settings and Set up a Dialer in Apollo
How to Integrate HubSpot with Apollo
How to Configure Settings and Set up a Dialer in Apollo
Connect with Every Contact || Demo of Apollo.io Engagement Suite (Part 2)
Find every buyer on Earth || Demo of Prospecting on Apollo.io (Part 1)
Features
Prospecting
Features related to generating leads and finding new contacts.
- 8.4Advanced search(11) Ratings
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
- 7.2Identification of new leads(11) Ratings
Helps source leads at an acceptable rate, volume, and quality.
- 8.1List quality(11) Ratings
Lists generated by the tool are typically high quality.
- 8.9List upload/download(10) Ratings
Lists can be easily and quickly uploaded or downloaded from the platform.
- 8.2Ideal customer targeting(11) Ratings
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
- 7.6Load time/data access(11) Ratings
Provides fast and consistent access to lists and leads.
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 6.3Contact information(11) Ratings
Information about individual contacts is available and high quality.
- 6.4Company information(11) Ratings
Information about companies/accounts is available and high quality.
- 7Industry information(10) Ratings
Information about industries and markets is available and high quality.
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
- 8.4Lead qualification process(8) Ratings
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
- 8.6Smart lists and recommendations(9) Ratings
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
- 9Salesforce integration(5) Ratings
Integrates with the Salesforce.com CRM platform.
- 8.5Company/business profiles(10) Ratings
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
- 8.8Alerts and reminders(8) Ratings
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
- 8.8Data hygiene(10) Ratings
Helps users maintain clean lists and records, including duplicate management.
- 9.4Automatic data refresh(9) Ratings
Contact and company data are automatically kept up to date.
- 5.1Tags(4) Ratings
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
- 8.9Filters and segmentation(10) Ratings
Allows users to filter contacts and segment leads to explore data and create lists.
Sales Intelligence Email Features
Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.
- 7.5Sales email templates(7) Ratings
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
- 9.9Append emails to records(6) Ratings
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Apollo.io?
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.
Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes with recommendations and analytics that help close.
Apollo boasts a large, accurate, B2B lead database. Their data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.
Founded in 2015, Apollo.io is a data intelligence and sales engagement platform with over 10,000 customers, from rapidly growing startups to global enterprises.
Apollo.io Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Data.com integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Notes
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Automated initial emails
- Supported: Sales email templates
- Supported: Engagement tracking
- Supported: Append emails to records
- Supported: Gmail integration
- Supported: Exchange integration
- Supported: Marketing automation integration
Apollo.io Screenshots
Apollo.io Video
Apollo.io Integrations
Apollo.io Competitors
Apollo.io Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Global |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(197)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Apollo is a versatile tool that caters to a wide range of use cases. One of its key uses is lead generation, where users leverage the Chrome extension to extract contact information and titles from websites, helping them find new leads and clients. The integration with Gmail further enhances the email outreach process by allowing users to send general emails and utilize saved email sequence templates while also tracking and recording follow-up reminders.
Sales teams specifically favor ZenProspect over PersistIQ for its ability to uncover and develop opportunities, as well as receive expert customer support on outbound lead generation best practices. Unlike its competitors, ZenProspect provides a comprehensive solution that eliminates the need for additional services like Clearbit or Datanyze when it comes to finding new accounts and leads.
Apollo's standout feature lies in its excellent filters and segmentation management capabilities. These powerful tools enable users to consistently refine their target audience, identify perfect customers, and ultimately increase sales. By streamlining outreach management within and outside the app, Apollo empowers sales representatives to efficiently handle large volumes of emails, source new prospects, and make calls.
The software excels in supporting various industries. B2B HR Tech companies benefit greatly from Apollo's ability to obtain accurate contact information of CXOs as well as relevant data about prospect organizations. This enables more effective outreach efforts. In addition, sales organizations widely use Apollo for contacting prospects, promoting events, and facilitating lead sourcing in the Financial Advisory Industry.
Apollo's seamless integration with LinkedIn and Gmail allows for a smooth workflow. Users can scrape contacts, create email sequences, track recent opens, and follow up with phone calls all within the platform. More importantly, Apollo addresses the challenge of finding companies, individuals, and their contact information at scale while providing a robust email platform for creating segmented drip campaigns.
One of Apollo's key advantages is its ability to optimize bandwidth-related problems commonly faced in targeted marketing efforts. With Apollo's precise demographic targeting capabilities, users can reach a large audience without the need for excessive manual labor.
Overall, Apollo has proven to be a valuable tool for sales teams and marketing departments alike. It facilitates contact discovery and efficient email sequencing, thanks to its convenient Chrome extension for extracting contact details. Moreover, Apollo's role in lead generation efforts across various industries is highly regarded, as it aids in prospecting, outreach, and networking appointments with ideal clients. Its ability to enhance sales intelligence by providing useful data about potential customers further sets it apart from its competitors.
User-Friendly Interface: Users appreciate the straightforward and easy-to-navigate user interface of the software, with several reviewers mentioning this as a positive aspect. The intuitive design allows for efficient completion of tasks, making it easier for users to manage their contacts effectively.
Contact Search Functionality: Many users find the ability to search for contacts by email and networks like LinkedIn highly valuable. This feature helps in identifying customers faster, allowing users to streamline their prospecting efforts. Some users specifically mentioned that this functionality has been beneficial in their daily workflow.
Accurate Information and Detailed Profiles: The software provides accurate and detailed information about contacts and companies, which has been positively received by users. Several reviewers have expressed appreciation for the valuable insights provided by the software, such as email IDs, contact numbers, revenue details, employee count, and industry-specific information. This wealth of data enhances prospecting efforts and helps identify potential clients more effectively.
Slow Performance: Some users have experienced significant delays and performance issues while exporting data from the software. These slow processing times have hindered their ability to perform other actions simultaneously, causing frustration and inefficiency.
Integration Problems and Unhelpful Support: Several users have encountered difficulties with integrating the software into their existing systems. Despite reaching out to technical support for assistance, they found that the support team was unhelpful in providing effective solutions or resolving their integration issues.
Incomplete Contact Information: A number of reviewers have expressed frustration with incomplete contact information within the software. They reported encountering challenges when trying to enter complete details for contacts, as certain fields did not function properly or failed to save information consistently.
Users highly recommend Apollo for its various benefits in different industries, particularly in the travel industry.
One common recommendation is to use Apollo for building APIs using GraphQL. Users have found Apollo to be an excellent tool for creating APIs with GraphQL. Its intuitive interface and comprehensive features make it a preferred choice for developers.
Another recommendation is to be prepared and organized when using Apollo. Users suggest having all materials ready and being prepared to explain the current progress. This helps facilitate smooth communication and collaboration among team members, ensuring everyone is on the same page.
Additionally, users recommend utilizing Apollo for project and product management. Many find it suitable for small businesses as it simplifies project management tasks. It allows for efficient organization of tasks, projects, and centralized management of clients and contacts. However, some users note that Apollo has fewer integrations with other software, which may limit its compatibility with existing tools.
These recommendations highlight the usefulness of Apollo in building APIs with GraphQL and emphasize the importance of preparation and organization while utilizing its features for effective project and product management.
Attribute Ratings
Reviews
(1-25 of 25)Good startup software.
- Cost effective.
- Sequence has AB testing capability.
- Includes contact data.
- Emails bounce very often with their data.
- Does not connect with hubspot instantly.
- The analytics are not that great.
You won't find a better prospecting tool anywhere else!
- Apollo platform is great because of the wealth of useful information it gives, which helps us narrow in on the best possible prospects.
- This platform's interface is straightforward and easy to navigate, and the search function typically yields accurate results due to the criteria you can apply mid-search.
- Apollo ability to discover and validate leads' email addresses is undeniably one of its most valuable features.
- While we haven't run into any major issues, we do hope future updates will boost the mobile version so that it's more comparable to the desktop version; as someone who frequently travels for work, I need to be able to access the platform and my company's data while away from the office.
Apollo - One stop solution for all prospect relevant info
- Provide email Ids of prospects
- Provide contact numbers of prospects
- Provide revenue details of organizations
- Provide employee count size
- Provide industry specific information
- The coverage in India is somewhat lacking compared to the US market
- Sometimes the company info on Apollo does not match with the actual info
- Contact details of certain folks are invalid
Apollo is excellent for creating targeting list by industry, Titles etc. Saves time with customized list building
- Build targeted lists.
- Search by technology used.
- Gives revenue data.
- Search by accurate emails.
- When you save a particular list have a way for it to tell you that you used certain names in the past.
- I understand there's a way to do that but it's difficult to set that up so sometimes you're pulling the same names.
User-friendly tool--must use!
- Have an extension to Google.
- Email verification and gives email.
- Leads source
- B2B automated outreach
- More accessible in extension.
- Should provide different emails or contacts.
- More credits for new users.
- More filters for searching
Perfect for contact discover and inexpensive!
I use this mostly with LinkedIn sales navigator to zero in on the contact I need to reach out to, using the extension I can transfer all the contact list (25 at a time) and send them to the Apollo email sequence. The Email sequence in turn sends preset emails to these prospects.
Alternatively, I can simply check the email of an individual as well.
- Contact Discovery.
- Email sequencing.
- Analytics of emails sent.
- Phone numbers of individuals.
- Setting up the email sequence has a little bit of a learning curve.
- Removing contacts from the list can be a bit difficult.
- Changing time of email schedules can also be difficult.
- Can be more intuitive.
It is a little difficult to find contact info on other websites.
Apollo.ai is the best tool to find new customers
- Generates detailed information of contacts and companies, really interested in our services. It searches for contacts by email and even by networks such as LinkedIn.
- Also the software allows us to add notes on each contact in the address book and database we have, in order to identify customers faster.
- I like that we can divide the database into several sections such as clients and potential clients and thus differentiate the contacts.
- The system tends to slow down when exporting data and does not allow any other action when in that process.
- We have had problems with some integrations and problems using the software and the technical service has not been helpful, they have not provided us with a solution and we had to solve the problem with an external technician.
- It would be a great help if the software could provide more information about the data of the clients that enter the web page, in this way we could capture clients through the page.
- Verifies contacts before we reach out to them
- Lead Discovery is extremely powerful
- Lead Enrichment improves our conversion rate
- Would love to see advanced and powerful email automation
- Reporting features are not very intuitive
- Reporting pages are slow
Your Best Electronic Salesperson!
- Provides company and employee info
- Automatic email marketing
- Gmail integration
- Analytics & weekly summary
- Apollo has been amazing for my business and time management, and I really can't think of anything that has been negative for me.
Apollo - straight forward lead gen platform
- Identify and verify corporate email address
- Easy to use and navigate
- Competitive pricing
- Outbound marketing email automation
- More user training
- Better feature explanation
Efficient, personalized email sequences
- Integrates nicely with both LinkedIn and Gmail.
- Desktop notification when someone opens your email.
- Email addresses are available for most LinkedIn contacts.
- Sequences are just for email. It lacks the ability to send LinkedIn InMail.
- There is not a way to see phone numbers of contacts for a follow-up call.
- Provides contact information for business professionals
- Details business information that helps us qualify potential clients
- Allows direct email marketing via integration with email
- Verifying data accuracy on financial figures to determine accurate company size
- Provide contact info
- Having accurate data
- Great workflows
- simplify the linkedin process
- more CRM integrations
One in all sales prospecting tool
We used it to find & download contacts within our TAM and their emails & LinkedIn.
- Finding accurate contacts
- LinkedIn extension on Chrome
- Accurate emails
- Sending sales sequences
- Need to increase contact coverage. It's always too short of the actual [number] of contacts we can find on LinkedIn Sales Navigator.
- Need more accurate phone numbers / direct dials / cell phone numbers.
but need to look for a tool with a more comprehensive data coverage in long run.
Apollo Rocks!
- Ease of use.
- Competitive cost.
- Additional trainings for new features.
- Filtering by specific sequences that were missed in the past.
Apollo is best in class
- Built-in phone and email verification.
- Proactive job change alerts.
- Updates can be buggy at times.
- Some recent changes hinder usability.
Apollo Review 2019
- Captures inbound/outbound activity with contacts
- Email sequencing
- Lead scraping
- Apollo desktop extension
- Sometimes Apollo won’t recognize a contact and have it attached to a different account
- I wish there was more customization with sequences
We use it and we love it!
- Finding specific companies based on specific prospect search qualifications
- Creating multi-touch email sequences
- Linking to linkedin to gather customer information
- Linkedin information is often times incorrect, high email bounce backs
Definitely worth trying out. Takes some patience but I like it.
- Filtering by location, title, company size, funding, etc. is extremely helpful so I can narrow my results to what I want/need.
- The export is very clean and helpful
- Apollo provides a list of emails that are verified vs some that are "guessed."
- There are way too many unverified email address. In fact, one of my reps got their account suspended because there were too many bounces.
- The Salesforce integration is foggy - not quite sure how to use it.
Apollo (formerly ZenProspect) Review
- Allows users to easily add new prospects to database without much manual effort at all
- Allows you to make cold calls from different area codes that are relevant to where your prospect is located
- Allows A/B testing for emails so you can figure out which ones are gaining the most traction
- You can also find prospects based off of title, company, technologies, etc
- Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
- Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
- I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.
Apollo - Complex but worth it
- Prospecting: While the prospecting feature of Apollo can be a little overwhelming, the sheer number of prospects and the available search criteria are superb. One reason this sticks out from other lists is that these are constantly updated, we can flag any incorrect info, and we are reimbursed if an email address is incorrect (and they have a 97% deliverability).
- Email functionality: Their email drip campaign functionality is relatively similar to that of other similar platforms, however they're constantly adding new features and tweaks.
- Willingness to work with our ideas: There have been a number of instances where we've asked for a feature that doesn't yet exist and they've actually built it for us, which has been amazing.
- Job change trigger: Within Apollo there is a way to search for people who have recently started new jobs, an important lead trigger in our industry. Unfortunately, the information is typically incorrect or misleading, so we have to doublecheck the information elsewhere.
- Overwhelming: The tool can be a bit overwhelming because there is just so much there to use. It takes some time to get really used to the tool, and even at that point there are often other features that we aren't even fully using, like the plethora of reports that are available.
- Provides verified emails
- Integrates well with your CRM
- Filters contacts by revenue, size, job title, etc.
- Could use more background on the companies that they provide
- Would be useful if they provided the copywriting for email sequences
- Make it easier to switch whether individual contacts can be put into CRM or not
Apollo vs SalesLoft
- Manage outreach - a prospect is put into a sequence of 30 days and emails can be automatic, and you are alerted when it is time to call, etc
- Pulling information from LinkedIn when sourcing - saves time on manually inputting data
- Sourcing in-app - being able to find leads not in LinkedIn
- Stability issues - recently switched from Azure to Google cloud
- Data entry delay - about 10% of the time it can lag up to a day when adding info to salesforce
- Data being dropped between app and Salesforce - 2% of the time it will not add info to salesforce
1 hour in ZenProspect keeps the opp gen doctor away
- Handling multi-step outreach sequences -> email -> phone call reminder -> LinkedIn addition -> follow up email -> leave voicemail -> break up email
- Finding new accounts & contacts to reach out to
- Having easy to understand reporting for how your messaging is converting into meetings
- Reporting which messages ultimately lead to a closed opportunity
- Syncing with other CRMs (happening soon from what I've heard)
- Improving how to find similar companies (happening soon from what I've heard)
- The fact that leads you prospect within the system automatically won't be prospected in the future is pretty awesome. That makes prospecting a lot easier, and ultimately solves the problem of double prospecting someone.
- Their lead data is quite good, and the amount of bounces was very minimal. Better accuracy than manually list building, and you could often times get a long list of leads within the data just by requesting it.
- They also have a lot of leads so if you're in a generic business space and have broad targets, it'd be hard to run out.
- Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
- The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
- Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
- The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
However, if you have really specific markets you prospect, and have used good outbound prospecting platforms in the past, prepare yourself to deal with buggy software, a frustrating customer service team, and a lack of leads over time. They also won't hesitate to screw you on price, loyalty as a customer doesn't really seem to mean anything to them.