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data.ai

data.ai
Formerly App Annie

Overview

What is data.ai?

data.ai (formerly App Annie) is a mobile data and analytics platform designed to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched their mobile market data solution and in 2019 acquired Libring, an advertising…

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Recent Reviews

TrustRadius Insights

App Annie has proven to be an invaluable tool for marketing departments, offering a wide range of use cases that help users track and …
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App Annie User

5 out of 10
November 16, 2018
Incentivized
This is a product that mostly our news department uses, but as the research director, I also use it to acquire analytics data for our …
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Pricing

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What is data.ai?

data.ai (formerly App Annie) is a mobile data and analytics platform designed to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched their mobile market data solution and in 2019 acquired Libring, an advertising monetization and spend…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Aachen Data AI Meetup and DataRobot – Why do most AI initiatives fail – Part 2 – Platform Live Demo

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Product Details

What is data.ai?

data.ai Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(31)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

App Annie has proven to be an invaluable tool for marketing departments, offering a wide range of use cases that help users track and analyze app data. Users rely on App Annie to monitor keyword rankings, DAUs, MAUs, and app store conversion rates, comparing them to similar tools like AppFollow and even the app stores themselves. By providing reliable metrics and addressing app store data discrepancies across countries, App Annie enables marketing teams to make data-driven decisions with confidence.

Moreover, App Annie is used daily by marketing teams to centralize analytics for both Android and iPhone apps, eliminating the need to log into separate platforms. This streamlines the process and saves time by consolidating all the necessary information in one place. Additionally, market research, insights, and reporting departments find immense value in App Annie as it helps them identify major players in specific geographies and gain insights into current mobile trends. Furthermore, the tool aids in analyzing ASO efforts required to promote apps to the top of the charts.

News departments utilize App Annie to acquire analytics data while research directors rely on it to provide sales departments with analytics for paying clients who advertise on the company's apps. The ability of App Annie to track app rankings in different countries' app stores is highly valued, allowing companies to assess their global presence effectively. Lastly, by helping users identify strong competitors within their category, App Annie empowers companies to stay competitive in the ever-evolving app market.

Valuable Data Comparison across Platforms: Users have praised App Annie for its ability to connect well with 3rd party paid media and ad revenue platforms, allowing for accurate data comparison across Facebook Ads and Apple Search Ads. This feature has been mentioned by multiple reviewers as extremely valuable in determining CPI and cost-per-lead from these sources using App Annie's data.

Insights on Global App Performance: Reviewers have found it crucial that App Annie provides insights on app performance outside the US App Store. This capability has been highly appreciated by users servicing clients from multiple parts of the world. Being able to see the app's rankings in each country's respective app store and track trends in performance has been highlighted as a valuable feature.

Comprehensive Dashboard with Visualized Data: The comprehensive and visually appealing dashboard provided by App Annie has received positive feedback from users. Multiple reviewers have commended the platform for its easy-to-use interface and easily understandable data. The availability of features such as download analytics, store rankings, countries downloaded in, keyword search effectiveness, and drill-down into reviews for every country has consistently provided valuable insights for improving app performance.

Limited Free Plan: Some users have found the free plan of data.ai to be extremely limited, making it challenging for them to make informed decisions based on the available data. They feel that access to more features and data should be provided without having to upgrade to a paid plan.

Lack of Pricing Transparency: Users have expressed frustration with the lack of pricing information on the data.ai website. They suggest that App Annie should disclose pricing upfront, allowing potential customers to evaluate if the software fits within their budget before committing to it.

Inconvenient Subscription Process: Several users find the subscription process of data.ai cumbersome. They mention that they need to contact a team member every time they want to access a new feature, which can be time-consuming and inconvenient.

Users commonly recommend the app for its extensive features and data provided in the paid version. They suggest using the trial version first to assess if it meets their needs and negotiating a satisfactory deal with sales. The app is highly regarded by app developers who value its capabilities for analysis and oversight of performance. Users also recommend the app for tracking usability and performance of other applications on smartphones. Additionally, users find the app useful for monitoring, researching, and analyzing various applications. They suggest taking the time to learn how to use the app properly in order to maximize its benefits. While noting that cheaper alternatives are available, users still suggest considering this app if there is a budget. Start-ups, in particular, find the free version of the app suitable for their needs. Lastly, users highlight the app's suitability for App Store statistics and revenue monitoring. When switching between different apps and tools within AppAnnie, users advise checking the date ranges to ensure accurate data analysis.

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