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Appcues

Appcues

Overview

What is Appcues?

Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The…

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Learn from top reviewers

Appcues--a great product to increase feature usage

Rating: 8 out of 10
July 27, 2021
IncentivizedVetted ReviewVerified User
Appcues is used by my company to enable NPS surveys and for tutorials on our products. It is used across the whole company for all our products--three products in total. In fa...
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Aishik Dhar
Professional - Information Technology
Product Manager
Goodera
Appcues3 years of experience

Customer progression!

Rating: 8 out of 10
May 1, 2021
IncentivizedVetted ReviewVerified User
Our organization uses Appcues for subsetting. It's very helpful for narrowing down information and it really helps us learn about our customers. Good tool for managing communi...
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Duncan Hernandez
Consultant - Product Management
Sr. Data Analytics Consultant
Armanino LLP
Appcues1 year of experience

Don't let your PMs get hold of Appcues. They will stop making intuitive products and let Appcues do all the work!

Rating: 7 out of 10
April 28, 2021
IncentivizedVetted ReviewVerified User
Our Customer Experience Team is using Appcues to onboard new customers onto our B2B SaaS platform. We use it to automate onboarding by showing interactive walkthroughs with th...
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Tanish Pruthi
Employee - Customer Service
Marketing Associate
Mercer-Mettl
Appcues2 years of experience

Easy-to-use Product Adoption Tool

Rating: 6 out of 10
April 20, 2021
IncentivizedVetted ReviewVerified User
We use Appcues within our church management SaaS product to do product walkthroughs, collect survey/feedback forms, and notify users of new features or information. Appuces al...
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Tim Aderman
Director - Marketing
Director of Marketing
Breeze Church Management
Appcues1 year of experience

Appcues: User onboarding made simple and quick

Rating: 10 out of 10
April 7, 2021
IncentivizedVetted ReviewVerified User
Appcues is used within SaaS web applications that our business provides to internal users and customer users alike. The main problem Appcues addresses are the ability to imple...
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Juan Palma
Manager - Engineering
Software Development Manager
Ventus Wireless
Appcues3 years of experience
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Pricing

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Essentials

$299

Cloud
per month/billed monthly

Growth

$879

Cloud
per month/billed annually

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Navattic’s interactive product demo ft. Natalie Marcotullio | Behind The Experience Ep. 10

YouTube
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Product Details

What is Appcues?

Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The goal of using Appcues is to improve product engagement within the user's own customer base.

Appcues Competitors

Appcues Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-4 of 4)

Appcues - Great Product!

Rating: 8 out of 10
Incentivized
March 26, 2018
JD
Jared DeLong
Customer Success Manager
Kindful (Non-Profit Organization Management, 1-10 employees)
Vetted Review
Verified User
Appcues
1 year of experience
View profile
Use Cases and Deployment Scope
Appcues is currently being used by our customer success and customer support departments as well as our sales team for customers signing up for our trial accounts and our free versions of our services. There are many features within our app and our customer are oftentimes not technically savvy, so Appcues helps guide our new customers through setting up their account.
Pros
  • Appcues makes the setup process extremely simple. Rather than having to build all of the cues and flows into our app, we simply installed the Appcues code which essentially lays over top our app and allows us to build any new flows we'd like and push them live without having to consult our engineers.
  • Appcues provides a variety of cue options to display to users. There are tooltips, slide outs and full modals. This allows us to target users on different pages without being too invasive.
  • Their targeting and reporting is also superb. We're able to show flows to certain users based on URL paths and other actions they've taken within our app. We can also see some great reports of users who have completed our flows and metrics on where they stopped if they did not complete a flow.
Cons
  • We were extremely surprised that there are not any Appcues used in Appcues. The app is pretty easy to use, once you figure out how to use it. There were not any type of tutorials when we logged in that quickly walked through how to setup a flow.
  • Appcues has lots of support articles, however they are almost so numerous that it was hard to find simple onboarding documentation that we found useful.
  • The different tooltips and product actions are great, but being able to customize the different cues a little bit more by changing sizes and aspect ratios could be an improvement.
Likelihood to Recommend
Appcues is perfect for in-app messaging and guiding users through completing product actions. They could improve the usability of the product and the overall UX / UI for new users. Their ability to customize a theme is great for an app that needs to setup something very professional quickly. The flows also look beautiful and feel like part of our app. We're glad we chose Appcues, it's just taken us awhile to fully implement it.
Return on Investment
  • We receive less support tickets from new users because our Appcues flows guide them through completing basic tasks in their account.
  • Customers in our trial accounts and free accounts rarely reach out to our team with setup needs.
  • Customers using our Appcues flows love the experience, which is crucial during the onboarding process -- especially since our user-base can be less technically savvy.
Alternatives Considered
Appcues is much more affordable than WalkMe and Pendo from our research. We were previously using Intercom, however Intercom was designed more for purely in-app messaging rather than actually providing flows and cues guiding users throughout an app. We also received lots of complaints from users about Intercom's messaging, which they found to be annoying thus requested to turn off.
Other Software Used
Intercom

Customer progression!

Rating: 8 out of 10
Incentivized
May 01, 2021
DH
Duncan Hernandez
Sr. Data Analytics Consultant
Armanino LLP (Accounting, 1001-5000 employees)
Vetted Review
Verified User
Appcues
1 year of experience
View profile
Use Cases and Deployment Scope
Our organization uses Appcues for subsetting. It's very helpful for narrowing down information and it really helps us learn about our customers. Good tool for managing communication and sending information to our CRM. Also, being able to track the net promoter score is great. Really intuitive UI so non-technical people get onboard quickly.
Pros
  • NPS
  • Customer Learning
  • Customization
Cons
  • Text options
  • Documentation
  • Pricy
Likelihood to Recommend
It is great for segmentation. Demographics are key for trying to get new information about our customers and the tool really helps get the information quickly and makes it easy to digest new findings.

It's pretty expensive, so start-ups may shy away from this product. It does come with a lot of features that make it worthwhile.
Most Important Features
  • Segmentation
  • NPS
  • CRM Integration
Return on Investment
  • Faster communication
  • Measuring NPS
  • Customer Surveys
Alternatives Considered
Most of these tools all promise the same thing and have similar directions. I think that Appcues is great if the budget is there and not going to be a problem. Where it really shines is it's customization and easy-to-use interface that truly makes the experience very smooth. Stonly has better onboarding capabilities, but the overall services for Appcues makes this a better investment for us.

Easy-to-use Product Adoption Tool

Rating: 6 out of 10
Incentivized
April 20, 2021
TA
Tim Aderman
Director of Marketing
Breeze Church Management (Non-profit Organization Management, 11-50 employees)
Vetted Review
Verified User
Appcues
1 year of experience
View profile
Use Cases and Deployment Scope
We use Appcues within our church management SaaS product to do product walkthroughs, collect survey/feedback forms, and notify users of new features or information. Appuces allows the marketing and product teams to create in-app messaging without having to go through engineering. This makes it much easier to do continual A/B testing and faster pivoting.
Pros
  • As a whole, Appcues is very easy to use.
  • You can build templates to easily style future modal windows and tooltips.
  • They have great customer service! Any time I've had a question our support rep always gets back to me with solutions.
Cons
  • Appcues doesn't allow you to track clicking the X in the top right corner to close a modal window. So, if a user clicks the X you can't build criteria around it to say "if someone clicks the X then do/don't show the modal again next time." You can only build criteria around buttons.
  • The checklists are great to have, but I feel they could have a lot more functionality options. Example: If you wanted to have a checklist item direct someone to another page, it would be great to be able to check that item off without having to fire an event off of a flow.
  • The NPS tool is nice, but I feel it could be more robust. We ultimately will be using a different NPS tool.
Likelihood to Recommend
Appcues works well for building in-app walkthroughs, modal windows to pop up information to users, and collect feedback from users. It's very easy to use, but it can be cumbersome at times and you do run into roadblocks that force you to create workarounds. For more purposes Appcues works great.
Most Important Features
  • Modal window to provide users information
  • Walkthroughs to onboard new users
  • Ability to collect in-app feedback
Return on Investment
  • Helped us increase user engagement within our product.
  • Has helped us increase the number of users actually reading important information vs. us emailing them.
  • Has helped us increase conversions of our trials to sign ups by helping our users see the value of our product more quickly.
Alternatives Considered
One of the things we really loved about Appcues that ultimately led us to go with them is that it has a two-way integration with Heap Analytics. We are big fans of Heap, so being able to create user segments in Heap and push them over to Appcues to show modals to was a huge plus to us. We also found Appcues to be easier than many of the other products out there, which meant less time training new employees how to use it.
Other Software Used
Heap, Slack

Appcues: User onboarding made simple and quick

Rating: 10 out of 10
Incentivized
April 07, 2021
JP
Juan Palma
Software Development Manager
Ventus Wireless (Telecommunications, 51-200 employees)
Vetted Review
Verified User
Appcues
3 years of experience
Use Cases and Deployment Scope
Appcues is used within SaaS web applications that our business provides to internal users and customer users alike. The main problem Appcues addresses are the ability to implement user onboarding features, feature tours and help tooltips on-the-fly directly into your production web application. This mitigates from having to effectively hardcode these user-oriented features into your Development, QA, and Production environments and lets you make changes to them immediately, without having to push changes through each environment. Appcues also lets you target these features (tours, tooltips, user onboarding, etc.) to specific users, groups of users, customers, etc.
Pros
  • Implement application/feature/release tours for web applications.
  • Make changes directly on production without the need to stage them in Dev or QA.
  • Target tours, tooltips, and onboarding messages to users, groups of users, customers or any developer defined criteria.
Cons
  • There are certain limitations of where tooltips can be placed, depending on the application is built.
  • The way 'appcues' are organized in the management console can be a little more user-friendly.
Likelihood to Recommend
Appcues is well suited for web applications with small development teams that don't employ continuous integration to make updates to their application. If your application release methodology employs continuous integration, then Appcues may not be as useful because making changes to production can be expedited in the event of a typo or issue with the tooltip(s) or other user onboarding feature, but in my opinion, it's useful even in CI environments.
Return on Investment
  • Appcues has allowed us to quickly deploy user help features that target specific users, audiences, even customers with very little effort.
  • Appcues has helped gain user traction by providing helpful tooltips, tours, and other rich content, reducing the first-time user learning curve.
Alternatives Considered
We looked at WalkMe a while back when we started looking for a solution, but Appcues at that time made it significantly easier to use and implement. I haven't evaluated WalkMe recently, but I'm sure they've come a long way, just as Appcues has.
Other Software Used
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