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Appcues

Appcues

Overview

What is Appcues?

Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The…

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Learn from top reviewers

Appcues--a great product to increase feature usage

Rating: 8 out of 10
July 27, 2021
IncentivizedVetted ReviewVerified User
Appcues is used by my company to enable NPS surveys and for tutorials on our products. It is used across the whole company for all our products--three products in total. In fa...
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Aishik Dhar
Professional - Information Technology
Product Manager
Goodera
Appcues3 years of experience

Customer progression!

Rating: 8 out of 10
May 1, 2021
IncentivizedVetted ReviewVerified User
Our organization uses Appcues for subsetting. It's very helpful for narrowing down information and it really helps us learn about our customers. Good tool for managing communi...
Continue reading
Duncan Hernandez
Consultant - Product Management
Sr. Data Analytics Consultant
Armanino LLP
Appcues1 year of experience

Don't let your PMs get hold of Appcues. They will stop making intuitive products and let Appcues do all the work!

Rating: 7 out of 10
April 28, 2021
IncentivizedVetted ReviewVerified User
Our Customer Experience Team is using Appcues to onboard new customers onto our B2B SaaS platform. We use it to automate onboarding by showing interactive walkthroughs with th...
Continue reading
Tanish Pruthi
Employee - Customer Service
Marketing Associate
Mercer-Mettl
Appcues2 years of experience

Easy-to-use Product Adoption Tool

Rating: 6 out of 10
April 20, 2021
IncentivizedVetted ReviewVerified User
We use Appcues within our church management SaaS product to do product walkthroughs, collect survey/feedback forms, and notify users of new features or information. Appuces al...
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Tim Aderman
Director - Marketing
Director of Marketing
Breeze Church Management
Appcues1 year of experience

Appcues: User onboarding made simple and quick

Rating: 10 out of 10
April 7, 2021
IncentivizedVetted ReviewVerified User
Appcues is used within SaaS web applications that our business provides to internal users and customer users alike. The main problem Appcues addresses are the ability to imple...
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Juan Palma
Manager - Engineering
Software Development Manager
Ventus Wireless
Appcues3 years of experience
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Pricing

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Essentials

$299

Cloud
per month/billed monthly

Growth

$879

Cloud
per month/billed annually

Enterprise

Contact sales team

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Navattic’s interactive product demo ft. Natalie Marcotullio | Behind The Experience Ep. 10

YouTube
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Product Details

What is Appcues?

Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The goal of using Appcues is to improve product engagement within the user's own customer base.

Appcues Competitors

Appcues Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-3 of 3)

Don't let your PMs get hold of Appcues. They will stop making intuitive products and let Appcues do all the work!

Rating: 7 out of 10
Incentivized
April 28, 2021
TP
Tanish Pruthi
Marketing Associate
Mercer-Mettl (Information Technology and Services, 501-1000 employees)
Vetted Review
Verified User
Appcues
2 years of experience
Use Cases and Deployment Scope
Our Customer Experience Team is using Appcues to onboard new customers onto our B2B SaaS platform. We use it to automate onboarding by showing interactive walkthroughs with the help of various kinds of graphical overlays that take over your existing user interface to guide the user throughout the platform in an intuitive manner.
Pros
  • It is effortless to create flows and test them out in real-time instead of implementing them on production and then doing so.
  • It provides insightful analytics of how users behave and interact with your flows which helps you change them to maximize impact.
  • Segmentation has never been easy. You can get into the nitty-gritty and target each user separately.
Cons
  • I wish the survey had more options other than NPS. In that as well, we miss conditional branching options.
  • If somebody inadvertently skips a step, there is no option to provide a list of steps in the flow to the user from which they can choose to start their tour again.
  • I feel that many more features can be introduced in the theming of banners and pop-ups.
Likelihood to Recommend
It is well suited for SaaS products or services that have a highly complex user interface. Through Appcues, you can ensure that people discover all the existing and new features and make them understand the value of your product as soon as possible to address the evergreen issue of churn. But if your user interface is really messed up, you should change the product itself instead of using a tool like Appcues to explain everything on the screen.
Most Important Features
  • Based on the plan that users sign up for, we can take them through different flows suitable for them instead of just showing a general walkthrough for everything.
  • The fact that you don't need coding skills to program all the flows. After your tech team has integrated Appcues with your website or SaaS platform, any non-tech person can go wild with their creativity.
  • The surveys that we conduct through Appcues help us gauge customer satisfaction and track it periodically to improve it.
Return on Investment
  • Because of automated onboarding, no longer human resources go into giving online demos to our clients. Appcues takes care of this for us.
  • Based on flow analytics, we have understood the features or product steps in which users get confused and thus require rework or improvement.
  • Appcues is so great at what it does that our product managers have to stop putting in the effort to create intuitive products in the first place!
Alternatives Considered
We took a demo for Whatfix but thought them nowhere to be close to Appcue's functionalities. Even though I want more theming options in Appcues, it still has more variety than Whatfix. Also, to make changes to flows, Appcues is more nimble, and you can preview the resultant changes in seconds.
Other Software Used

Easy-to-use Product Adoption Tool

Rating: 6 out of 10
Incentivized
April 20, 2021
TA
Tim Aderman
Director of Marketing
Breeze Church Management (Non-profit Organization Management, 11-50 employees)
Vetted Review
Verified User
Appcues
1 year of experience
View profile
Use Cases and Deployment Scope
We use Appcues within our church management SaaS product to do product walkthroughs, collect survey/feedback forms, and notify users of new features or information. Appuces allows the marketing and product teams to create in-app messaging without having to go through engineering. This makes it much easier to do continual A/B testing and faster pivoting.
Pros
  • As a whole, Appcues is very easy to use.
  • You can build templates to easily style future modal windows and tooltips.
  • They have great customer service! Any time I've had a question our support rep always gets back to me with solutions.
Cons
  • Appcues doesn't allow you to track clicking the X in the top right corner to close a modal window. So, if a user clicks the X you can't build criteria around it to say "if someone clicks the X then do/don't show the modal again next time." You can only build criteria around buttons.
  • The checklists are great to have, but I feel they could have a lot more functionality options. Example: If you wanted to have a checklist item direct someone to another page, it would be great to be able to check that item off without having to fire an event off of a flow.
  • The NPS tool is nice, but I feel it could be more robust. We ultimately will be using a different NPS tool.
Likelihood to Recommend
Appcues works well for building in-app walkthroughs, modal windows to pop up information to users, and collect feedback from users. It's very easy to use, but it can be cumbersome at times and you do run into roadblocks that force you to create workarounds. For more purposes Appcues works great.
Most Important Features
  • Modal window to provide users information
  • Walkthroughs to onboard new users
  • Ability to collect in-app feedback
Return on Investment
  • Helped us increase user engagement within our product.
  • Has helped us increase the number of users actually reading important information vs. us emailing them.
  • Has helped us increase conversions of our trials to sign ups by helping our users see the value of our product more quickly.
Alternatives Considered
One of the things we really loved about Appcues that ultimately led us to go with them is that it has a two-way integration with Heap Analytics. We are big fans of Heap, so being able to create user segments in Heap and push them over to Appcues to show modals to was a huge plus to us. We also found Appcues to be easier than many of the other products out there, which meant less time training new employees how to use it.
Other Software Used
Heap, Slack

Customer progression!

Rating: 8 out of 10
Incentivized
May 01, 2021
DH
Duncan Hernandez
Sr. Data Analytics Consultant
Armanino LLP (Accounting, 1001-5000 employees)
Vetted Review
Verified User
Appcues
1 year of experience
View profile
Use Cases and Deployment Scope
Our organization uses Appcues for subsetting. It's very helpful for narrowing down information and it really helps us learn about our customers. Good tool for managing communication and sending information to our CRM. Also, being able to track the net promoter score is great. Really intuitive UI so non-technical people get onboard quickly.
Pros
  • NPS
  • Customer Learning
  • Customization
Cons
  • Text options
  • Documentation
  • Pricy
Likelihood to Recommend
It is great for segmentation. Demographics are key for trying to get new information about our customers and the tool really helps get the information quickly and makes it easy to digest new findings.

It's pretty expensive, so start-ups may shy away from this product. It does come with a lot of features that make it worthwhile.
Most Important Features
  • Segmentation
  • NPS
  • CRM Integration
Return on Investment
  • Faster communication
  • Measuring NPS
  • Customer Surveys
Alternatives Considered
Most of these tools all promise the same thing and have similar directions. I think that Appcues is great if the budget is there and not going to be a problem. Where it really shines is it's customization and easy-to-use interface that truly makes the experience very smooth. Stonly has better onboarding capabilities, but the overall services for Appcues makes this a better investment for us.
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